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CNBC: "NFL sponsor wrath: Can they change the league?"

09/18/2014 News Release Imgage

CNBC: "NFL sponsor wrath: Can they change the league?"

. . . "Even as prestigious as the NFL brand is, there are other ways for companies to spend their money," said Larry Chiagouris, a professor of marketing at Pace University.

Chiagouris added that the discontent expressed by sponsors might not hit the NFL's revenue right away but further down the line when contract renewals and extensions come up.

He said the companies would likely want to verify that the NFL is making changes to address player conduct—and if nothing is changed, the deals might go away or be cut back substantially.

Read more: http://www.cnbc.com/id/102009315