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Undergraduate Majors
RISE ABOVE THE COMPETITION

Marketing–Advertising and Integrated Marketing Communications, BBA

RISE ABOVE THE COMPETITION

Your BBA in Advertising and Integrated Marketing Communications will give you the foundation to compete in a wide variety of industries.

As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success working at a corporation, financial institution, or one of the vibrant and exciting advertising or marketing agencies in New York City. From the conception to the delivery of products and services and virtually everything in between, you'll learn both the background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Plus, you’ll gain hands-on experience through some of our student organizations that operate like agencies, like the award-winning Advertising Team, which helps students learn the essentials of advertising planning and creating complete advertising campaigns and allows them to compete in the National Student Advertising Competition and the Interactive and Direct Marketing Lab (IDM Lab), an exclusive student-run marketing agency that offers internships for credit.