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Undergraduate Majors
Combine your passion for sports with professional preparation in business

Sports Marketing, BBA

Combine your passion for sports with professional preparation in business
With a BBA in Sports Marketing, you can find yourself at the center of a high-profile industry, interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the NY Knicks, NY Mets, and Brooklyn Nets.
 
Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry. 
 
Out-of-classroom experiential learning opportunities provided by Pace Athletics, Career Services, and external venues, coupled with faculty specialists in their field teaching courses, are a winning combination in this program.