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TechNewsWorld: "Obama Lauds STEM Progress at White House Science Fair"

03/25/2015

TechNewsWorld: "Obama Lauds STEM Progress at White House Science Fair"

. . . President Obama's efforts to boost funding efforts for STEM are significant and necessary, said Jonathan Hill, associate dean of Pace University's Seidenberg School of Computer Science and Information Systems, and codirector of the STEM Center Collaboratory at Pace.

"The administration's emphasis on STEM has helped to drive awareness among schools, universities, industry and parents about the need for better, more inclusive STEM education," he told TechNewsWorld.

"Consistently good STEM education -- the kind that helps students over their math-phobia, engages them in science labs where they can do grade-appropriate research, and allows them to use their computers as more than texting tools -- requires investment," Hill maintained.

Just as investment in more-effective teaching pedagogy is needed, he said, so is investment in modern, tech-enabled classrooms -- as well as investment in the kids themselves, he said. Only then will students have the opportunities to gain the skills needed to land the jobs that a STEM-based economy will create in the years to come.

Read more: http://www.technewsworld.com/story/81855.html

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Washington Post: "Apple Pay’s pitch: Simpler is better. But some security experts disagree."

03/24/2015

Washington Post: "Apple Pay’s pitch: Simpler is better. But some security experts disagree."

. . . “Criminals will always follow the money, and payment-card fraud will always be an issue,” said Darren Hayes, an assistant professor at Pace University who studies cybersecurity. “Right now Apple Pay has a very large target on its back.”

Read more: http://www.washingtonpost.com/business/technology/apple-pays-pitch-simpler-is-better-but-some-security-experts-disagree/2015/03/23/4b22520c-cd7b-11e4-8c54-ffb5ba6f2f69_story.html

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Pace University, SundanceTV and Media Storm Announce Their First Partnership in Developing a Social Media Campaign

03/24/2015

Pace University, SundanceTV and Media Storm Announce Their First Partnership in Developing a Social Media Campaign

NEW YORK, March 23, 2015 /PRNewswire/ -- As part of Pace University's Media Storm master's degree program in social media and mobile marketing, students will take part in developing an innovative social campaign for the second season of SundanceTV's "The Red Road."  This represents the first time any television network has partnered with the university's Media Storm program.  The popular returning show, which premieres April 2, 2015 at 10/9c, is a gripping dramatic thriller that stars Jason Momoa as Philip Kopus and Martin Henderson as Harold Jensen, a local sheriff hiding a dark family secret. The two are forced to coexist amongst rising tensions within their two clashing communities: a Native American tribe and a small neighboring town.  The fates of Kopus and Jensen are tied as the relationship between their communities becomes volatile.

The multi-media plan will include social media strategy, social networks, mobile apps, contests, user-generated content, blogger outreach, paid media, contests, games and experiential elements partially or fully created by Pace University students led by Professor Randi Priluck. Presentations will be submitted via video and, once reviewed by Priluck, will be sent to the Media Storm / SundanceTV teams to choose a winner.  The winners will have the opportunity to have some or all of their projects weaved within the overall social plan for "The Red Road." 

"Pace University continues to be a leader in experiential learning, and we are thrilled to see our partnership with Media Storm and SundanceTV take flight," said Neil Braun, Dean of the Lubin School of Business and former president of the NBC Network and CEO of Viacom Entertainment. "We are thrilled to have the opportunity to work with SundanceTV and provide our students with a truly hands-on academic program."

As the only Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, this program closes the gap between academia and employer needs.  "Social media and mobile technology have fundamentally transformed our culture," said Craig Woerz, founder of Media Storm. "Bringing innovative thinking to clients like SundanceTV through our collaboration with Pace University's Business School is critical in velocity disciplines like social and mobile media."

Monica Bloom, SundanceTV's SVP of Marketing, commented, "SundanceTV is constantly examining new and distinctive ways to introduce audiences to our programming. We are delighted to partner with Pace University and Media Storm on this remarkable program and are excited to collaborate with their students on creative marketing to support the second season of 'The Red Road.'"

About Pace University
Since 1906, Pace University has educated thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor's, master's, and doctoral programs in its Dyson College of Arts and Sciences, Lubin School of Business, College of Health Professions, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. Visit www.pace.edu

About the Lubin School of Business at Pace University
Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City's business world into the experienced-based education of its students at Pace's suburban and downtown campuses, implemented by the region's largest co-op program, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.  www.pace.edu/lubin

About the Pace University Media Storm Master's Degree Program in Social Media and Mobile Marketing
The 18-month program is anchored in an intense focus on building a true understanding of the core fundamentals of effective digital / social / mobile marketing. Unique features of the program include significant and ongoing commitment to provide each student with access to leading industry practitioners and guest speakers; coursework integrated with real world/real time projects; internships from Media Storm and clients; custom content and weekly industry insider social media briefings; access to Pace's Job Center and Media Storm Human Resources for career advice and counsel; the world's first "Apple Watch Research Course," where students learn how to build a fully functional iOS app and explore how wearable technology will transform social/mobile marketing.

About SundanceTV
SundanceTV is making and celebrating television as distinctive as the best independent films. Working with today's most remarkable talent, SundanceTV is attracting viewer and critical acclaim for its original scripted and unscripted series. Launched in 1996 and owned and operated by AMC Networks Inc., SundanceTV delivers on the spirit of founder Robert Redford's mission to celebrate creativity.  www.sundance.tv

About Media Storm
Media Storm is the second largest independent media planning and buying shop in the U.S. They are a division of Water Cooler Group and work with some of the most well known digital, entertainment and retail brands. Media Storm brings a unique media model that places unpaid media at the forefront. Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. For more information, please visit www.mediastorm.biz.

Media contact:  Bill Caldwell, Pace, 212-346-1597, wcaldwell@pace.edu

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FOXBusiness: "Erin Go Bragh! American Companies See Green in Ireland"

03/17/2015

FOXBusiness: "Erin Go Bragh! American Companies See Green in Ireland"

. . . How does Ireland attract U.S. businesses? It’s not just the luck of the Irish. For one, the nation has some of the lowest taxes in Europe.

Ireland’s corporate tax rate of 12.5%, compared to a 21% rate in the U.K. Both countries are far below the U.S. federal rate of 35%.

“As long as you don’t bring those earnings back, you get the advantage of low taxes,” Philip Cohen, a professor of legal studies and taxation at Pace University said.

Read more: http://www.foxbusiness.com/economy-policy/2015/03/16/erin-go-bragh-american-companies-see-green-in-ireland/

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E-Commerce Times: "Samsung Offers Free Milk to All"

03/13/2015

E-Commerce Times: "Samsung Offers Free Milk to All"

. . . "Samsung cannot afford to cede content and hardware integration to Apple, and so it has to offer Milk and new content services like it," said Larry Chiagouris, professor of marketing at Pace University.

Should they become ubiquitous, Samsung "will likely find additional ways to monetize the user base and, at a minimum, cross-promote its products and services," Chiagouris told the E-Commerce Times.

There is a risk of failure, but "that's small in comparison to allowing Apple to own the content/hardware integration story," he said.

Read more: http://www.ecommercetimes.com/story/Samsung-Offers-Free-Milk-to-All-81808.html

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San Jose Mercury News: "Toddler tech: Is all that YouTube good for them?"

03/12/2015

San Jose Mercury News: "Silicon Valley aims for toddler tech"

. . . Parental acceptance invites more children to freely swipe tablet and phone screens in search of shows and games, making the mobile Internet as indispensable for families as television sets once were, said Paul Kurnit, professor of marketing at Pace University and CEO of consulting firm KidShop.

"Kids are a huge market," Kurnit said. "They are the digital natives -- they take to digital devices like fish to water."

They are also one of the last groups not yet captured by the tech industry's ongoing quest to build a bigger global audience, he said.

Read more: http://www.mercurynews.com/business/ci_27693183/silicon-valley-aims-toddler-tech-but-is-all

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The Hill: "2016 candidates will grapple with cybersecurity issues"

03/09/2015

The Hill: "2016 candidates will grapple with cybersecurity issues"

The 2016 election could prove a turning point for presidential candidates on the issue of email security.

In recent weeks, the early frontrunners from each party — former secretary of State Hillary Clinton (D) and former Florida Gov. Jeb Bush (R) — have displayed a lack of awareness of standard email security and privacy procedures.

Although the incidents that enmeshed Clinton and Bush differ in many ways, experts say they both reveal a low prioritization of email security and privacy among officials, even those on the cusp of the White House.

"People just don’t even think about it,” said Darren Hayes, a digital forensics and computer security expert at Pace University. “It’s hard to think of a case where somebody got it right.”

Read more: http://thehill.com/policy/cybersecurity/234944-2016-candidates-will-grapple-with-cybersecurity-issues

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Washington Post: "How the Apple Watch will transform the most successful store strategy in a generation"

03/09/2015

Washington Post: "How the Apple Watch will transform the most successful store strategy in a generation"

. . . To find an audience for such a product, Apple will have to do far more than demonstrate that the watch will fit into people’s lives. The company will have to prove that wearable tech can be a status symbol, even for the super-affluent — something no tech company or watchmaker has accomplished before.

“It will sort of depend on whether luxury customers see the watch as being artistic enough or having the craftsmanship,” said Charles Lawry, an assistant professor at Pace University who studies luxury marketing. “I think luxury customers may perceive it as being too geeky.”

Read more: http://www.washingtonpost.com/business/economy/the-apple-watch-will-revamp-the-most-successful-store-strategy-in-decades/2015/03/06/246edcc8-c1f2-11e4-9271-610273846239_story.html

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Variety: "CNN Tests New Ways To Mix Ads With News"

03/09/2015

Variety: "CNN Tests New Ways To Mix Ads With News"

Do ads belong in the ubiquitous news ticker that scrolls along during so many TV-news broadcasts? CNN is willing to find out.

The Time Warner-owned cable-news outlet is open to the idea of running an advertiser’s logo in its bottom-of-the-screen zipper, so long as the appearance is tailored appropriately, said Katrina Cukaj, executive vice president of CNN ad sales. “If it’s financial information, if it’s actual data from the markets, I could potentially put a financial advertiser on there,” she said in a recent interview.

In years past, CNN shunned such stuff, in the belief that mixing editorial and advertising too closely could foster a perception that CNN’s journalism was swayed by a sponsor.  Throughout 2014, however, CNN seems to have, well, gotten over itself: The network has looked for more ways to weave ad messages into programming not so tied to breaking news, such as its “New Day” morning show – where a logo for General Mills’ Fiber One cereal shows up during weather reports – or its original documentary series slated for primetime.

“You could use the same model as sports, in which the scoreboard is not just a scoreboard, and when you look at it on television, it is sponsored by different brands at one time or another,” said Larry Chiagouris, a professor of marketing at Pace University’s Lubin School of Business in New York. “You could look at this and say that’s what news television is going to become. I don’t think we are looking at five years from now. I think that this is all happening very quickly.”

Read more: http://variety.com/2015/tv/news/cnn-tests-new-ways-to-mix-ads-with-news-1201447078/

 

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Westchester County Business Journal: "Santander changes policy on screening accounts"

03/09/2015

Westchester County Business Journal: "Santander changes policy on screening accounts"

. . . “Banks are being told to practice ‘KYC’ — know your customer — but they’re also being told to relax,” said Robert J. Chersi, the executive director of the Center for Global Governance, Reporting and Regulation at Pace University’s Lubin School of Business in New York City. “There’s lots of criticism of ChexSystems, but it’s a tool that allows banks to know their clients.”

Chersi told the Business Journal that banks have an understandable need to weed out clients who might be engaged in activities such as fraud or money laundering to prevent regulatory sanctions and fines.

“It’s an interesting predicament,” Chersi said. “Consumer protection is a big topic, and this is all in the spirit of consumer protection and protecting people from being taken advantage of” by alternative financial services.

Read more: http://westfaironline.com/69639/santander-changes-policy-on-screening-accounts/

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