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Pace University and Media Storm Announce First Ever Agency-Branded Degree

10/22/2014

Pace University and Media Storm Announce First Ever Agency-Branded Degree

Pace’s unique MS in Social Media and Mobile Marketing

teams up with industry leader Media Storm starting January 2015

 

FOR IMMEDIATE RELEASE

October 21, 2014

NEW YORK – Pace University’s Lubin School of Business today announced a first-of-its-kind collaboration, co-branding its new Masters Degree in Social Media and Mobile Marketing with Media Storm, the second largest independent media planning and buying agency in the U.S. working with such clients as MTV, FOX, CMT, Starz, Sundance Channel and Food Network. The co-branded MS degree program (#PaceMediaStormMS) begins in January 2015 and is designed for marketing managers, advertising executives, and aspiring communications professionals who want to develop their skills in digital marketing and gain exposure to the latest techniques in the industry.

“Pace University has long been a leader in experiential learning, and we are thrilled to take a step further with this unique collaboration with a leading industry practitioner,” said Neil Braun, Dean of the Lubin School of Business and former president of the NBC Network and CEO of Viacom Entertainment. “Higher education is at a time of transition -- there is much discussion about the gap between what colleges are delivering and what employers need. Media Storm will deliver great opportunities for our students, enhancing the academic program with real-world experiences.”

As the only co-branded Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, the new program responds to industry concerns about the growing gap between academia and employer needs. Through this new, unique collaboration, executives from Media Storm – as well as the agency’s clients – will be guest lecturers for the classes, provide internships and work closely with faculty members on student projects.

“Social media and mobile technology have fundamentally transformed our culture,” said Jon Cropper, architect of the collaboration, and Resident Futurist at Media Storm. “The pedagogy of classical business education that governs the culture of most graduate schools today was designed when artificial intelligence algorithms, connected devices, smart phones, and mobile/social networks didn't exist. As a result, we are consistently surprised by the lack of readiness from recent graduates, especially in constantly evolving, high velocity disciplines like social and mobile media."

The 18-month program is anchored in an intense focus on building a true understanding of the core fundamentals of effective digital / social / mobile marketing. 

Unique features of the program include:

- Significant and ongoing commitment to provide each student with access to leading industry practitioners and guest speakers

- Coursework integrated with real world/real time projects

- Internships from Media Storm and clients

- Custom content and weekly industry insider social media briefings

- Access to Pace's Job Center and Media Storm Human Resources for career advice and counsel

- The world's first "Apple Watch Research Course," where students learn how to build an iOS app and explore how wearable technology will transform social/mobile marketing

Craig Woerz, co-founder and Managing Partner of Media Storm said, "With this highly unique ‘learn-while-doing’ degree program and collaboration with Pace, we’ve taken it into our own hands to address the problem of the skills gap between college and the modern digital workplace. Our program accelerates our innovation pipeline while giving students a huge competitive advantage in the marketplace."

Dates for enrollment in the program begin in January and September 2015. For more information about the masters program or to apply, please visit www.mediastorm.pace.edu

Pace and Media Storm launched their collaboration at Pace’s Schimmel Auditorium (home of the famed Actors Studio Program) and previewed the program with an event featuring Internet star Daria Musk. Ms. Musk is a Media Storm consultant, who is the embodiment of social media marketing success, having used social strategies to launch her career and catapult her to success. Using Google+’s video chat feature “Hangouts” to perform live concerts online, Musk’s music went viral. Now, with more than 3.5 million fans on Google+ and more than 44 million views, Daria is a prime case study of how innovative use of social media can create a successful global brand with very modest resources.

About Pace University

Since 1906, Pace University has educated thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Dyson College of Arts and Sciences, Lubin School of Business, College of Health Professions, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. Visit www.pace.edu

About the Lubin School of Business at Pace University

Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City’s business world into the experienced-based education of its students at Pace’s suburban and downtown campuses, implemented by the region’s largest co-op program, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.  www.pace.edu/lubin

About Media Storm

Media Storm, a division of Water Cooler Group LLC, is the second largest independent media planning and buying shop in the U.S. It works with some of the most well known digital, entertainment and retail brands. Media Storm brings a unique media model that places unpaid media at the forefront. Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. For more information, please visit www.mediastorm.biz.

Contact:

Pace: Scott Trent (strent@pace.edu, 212-346-1152) or Jovana Rizzo (jovana@berlinrosen.com, 646-452-5637)

Media Storm: Jamie Camargo (jamie@intersectcom.com, 512-296-9611)

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Leslie F. Seidman to speak at the AICPA Women’s Global Leadership Summit in Washington, October 23-24

10/08/2014

Leslie F. Seidman to speak at the AICPA Women’s Global Leadership Summit in Washington, October 23-24

FOR IMMEDIATE RELEASE

Leslie F. Seidman, Executive Director of the Center for Excellence in Financial Reporting at Pace University and former Chairman of the Financial Accounting Standards Board, to speak at the AICPA Women’s Global Leadership Summit in Washington, October 23-24

Seidman to discuss her journey to becoming the first female leader of the FASB as part of a panel discussion on “Women Trailblazers”

New York, NY – October 8, 2014 -- Leslie F. Seidman, a recognized expert in accounting, will speak on Thursday, October 23 at the Women’s Global Leadership Summit hosted by the American Institute of CPAs, the world’s largest member organization representing the accounting profession.

Seidman will discuss her journey to becoming the first female Chairman of the FASB as part of a panel discussion on “Women Trailblazers: Path to Being the First.”

The AICPA Women’s Global Leadership Summit is inspirational and unique — offering perspectives from women finance and accounting leaders in firms, business and industry, government, not-for-profits and academia.  Attendees will gain direct access to new ideas, prominent role models and deep, expanded professional networks. Throughout the summit, attendees will also be rewarded with valuable insights from global women leaders. The annual summit is designed to help you learn, grow and prosper professionally with new skills, knowledge and relationships gained every year. 

To learn more, visit the conference page at www.cpa2biz.com/lead.

About the Lubin School of Business at Pace University: Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City’s business world into the experienced-based education of its students at Pace’s suburban and downtown campuses, implemented by the region’s largest co-op program, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.  www.pace.edu/lubin

About Leslie F. Seidman:  Leslie F. Seidman is currently the Executive Director of the Center for Excellence in Financial Reporting at the Lubin School of Business at Pace University.  She is also a Director of Moody's Corporation, where she serves on the Audit, Governance & Compensation and MIS (Moody's Investors Service) committees and a Public Governor of the Financial Industry Regulatory Authority (FINRA). She is the immediate past Chairman of the FASB, where she also served as a member of the Board from 2003-2013. During her tenure, the FASB issued standards and proposals on complex topics such as accounting for stock compensation, business combinations, disclosure effectiveness, off-balance sheet financing, fair value, revenue recognition, leasing, insurance, and financial instruments.

As FASB Chairman, Seidman collaborated with the Securities and Exchange Commission, the PCAOB, and other regulators to improve financial reporting in the U.S. capital markets. She helped launch the FASB's Private Company Council, to address concerns about the cost and complexity of accounting for small businesses. Seidman guided the FASB's joint agenda with the International Accounting Standards Board to converge U.S. and international financial reporting standards. Seidman represented the U.S. in the International Forum of Accounting Standard Setters and was an Observer to the International Integrated Reporting Council.

Previously, Seidman was an auditor with Arthur Young & Co., a Vice President of Accounting Policy with J.P. Morgan & Co., and a member of the FASB staff, serving first as an Industry Fellow, and later as the Assistant Director of Technical Activities. Immediately prior to joining the FASB, Seidman founded and managed a financial reporting consulting firm, serving corporations, accounting firms, and law firms.

Seidman was named CPA of the year by the American Woman's Society of CPAs (2013). She also was ranked among the Top 10 Most Influential People in Accounting by Accounting Today from 2010 to 2012, and was named to the NACD Directorship 100 for Governance in 2011. Seidman authored the first three editions of Financial Instruments: A Comprehensive Guide to Accounting and Reporting (currently in its 11th edition from CCH). She is a frequent speaker at conferences and universities.

Seidman, a CPA (inactive), earned an M.S. degree in accounting from New York University Stern School of Business and a B.A. degree in English from Colgate University.

She is a member of the AICPA, the American Woman's Society of CPAs, Financial Executives International, the International Women's Forum, and the Institute of Management Accountants, where she formerly served on the Financial Reporting Committee. She is also a member of the National Association of Corporate Directors. 

Media contact:  Bill Caldwell, Pace, 212-346-1597, wcaldwell@pace.edu

 

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Wall Street Journal: "H-P Move Highlights Disruption in Tech"

10/07/2014

Wall Street Journal: "H-P Move Highlights Disruption in Tech"

. . . “We are moving from the past generation of leadership to a new generation of leadership,” said Joseph M. Pastore Jr., professor emeritus at Pace University’s Lubin School of Business in New York. “Until that new generation of leadership really takes hold, it’s going to be a very ill-defined, undefined moment in the industry.”

Read more: http://online.wsj.com/articles/hewlett-packard-move-highlights-the-disruption-in-tech-1412639249

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International Business Times: "Hong Kong Protests: Talks Or Not, Beijing Still Has A Problem"

10/07/2014

International Business Times: "Hong Kong Protests: Talks Or Not, Beijing Still Has A Problem"

. . . "The students no longer trust Leung Chun-yin's leadership," said Joseph Lee, a professor of history at Pace University in New York. "But they're also going to avoid asking for unrealistic concessions from either the Hong Kong or Chinese governments."

Read more: http://www.ibtimes.com/hong-kong-protests-talks-or-not-beijing-still-has...

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Minneapolis Star Tribune: "Behind Peterson's perfect image lay an imperfect human being"

10/07/2014

Minneapolis Star Tribune: "Behind Peterson's perfect image lay an imperfect human being"

. . . Yet sports marketing professionals say his career might not be over.

The alleged abuse “does pretty much wipe out everything he’s done off the field,” said Larry Chiagouris, a marketing professor at New York’s Pace University. But a comeback is not out of the question, Chiagouris said, if Peterson were to admit he was wrong in the way he punished his son, pay his dues and get back to work.

“There will be a team next year that needs a running back,” he said.

Read more: http://www.startribune.com/sports/vikings/278137431.html?page=all&prepage=1&c=y#continue

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New book by Pace University professor of human resources reveals current training and development strategies are likely to be outdated and possibly ineffective

10/07/2014

New book by Pace University professor of human resources reveals current training and development strategies are likely to be outdated and possibly ineffective

Seven dynamic trends are changing the way people learn

New York, NY – October 7, 2014 -- Ibraiz Tarique, an expert in international human resources management and director of global HRM programs at Pace University’s Lubin School of Business, has authored a new book, Seven Trends in Corporate Training and Development: Strategies to Align Goals with Employee Needs.

Taking a fresh look at how people learn, Professor Tarique describes in his new book how current training and development programs are likely to be outdated and possibly ineffective for organizations today.

“This new book offers actionable thought leadership on trends to help human resources professionals address new challenges and leverage new opportunities for organizations,” says Dr. Tarique. “It focuses on strategic directions for training and development, while offering tangible and specific recommendations for addressing and anticipating new trends.”

Dr. Tarique’s example-rich, best-practice coverage includes topics like: how and why the role of training and development professionals is changing; what future learning systems will look like; leveraging emerging technologies and new approaches to collaboration; and using training to develop new sources of talent.

The new book is designed for all HR leaders and specialists with direct or indirect responsibility for organizational learning, including directors of learning and development, directors of talent management, chief learning officers, and training managers.

An associate professor of management at Pace, Dr. Tarique teaches international human resources management, human resource management, organizational behavior, recruitment and selection/staffing, and training and development to undergraduate, graduate, and executive MBA students at the Lubin School. The new book will be required classroom/curriculum reading for his students.

Dr. Tarique’s academic research focuses on issues related to global talent management, and investments in human capital in domestic and international settings. He received his Ph.D. and MSc. in Industrial Relations and Human Resources, and BA in Economics, High Honors, from Rutgers University.

About the Lubin School of Business at Pace University: Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City’s business world into the experienced-based education of its students at Pace’s suburban and downtown campuses, implemented by the region’s largest co-op program, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.  www.pace.edu/lubin

Media contact:  Bill Caldwell, Pace, 212-346-1597, wcaldwell@pace.edu

 

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Associated Press: "Hackers hit bank. Is your money safe anywhere?"

10/06/2014

Associated Press: "Hackers hit bank. Is your money safe anywhere?"

Q: After big attacks against retail chains and now Chase, should we expect more breaches?

A: The size and scope of the breaches are going to get worse, not better. Target, Home Depot and JPMorgan Chase are just the beginning, says Darren Hayes, a professor and expert in cybersecurity at Pace University in New York. It's safe to presume that hackers have been sitting inside these banks and business networks for months, even years, sometimes not doing anything. "Hackers these days are patient ... and are extremely effective at just gathering a lot of data over time."

Read more: http://www.cnbc.com/id/102058373 

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Wall Street Journal: "Bernanke, Paulson and Geithner Face Grilling Over AIG Bailout"

10/06/2014

Wall Street Journal: "Bernanke, Paulson and Geithner Face Grilling Over AIG Bailout"

. . . The testimony has the potential to be “exciting...this is the first time they’ve had people at this level in the witness chair,” said John Alan James, a professor at Pace University’s Lubin School of Business and chairman emeritus of its Center for Global Governance, Reporting and Regulation.

Read more: http://online.wsj.com/articles/trio-of-officials-key-to-aig-bailout-face-grilling-1412549345

 

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Businessweek: "Only Congress Can Crack Apple's Spy-Proof IPhones"

09/30/2014

Businessweek: "Only Congress Can Crack Apple's Spy-Proof IPhones"

. . . ”I suspect that the Department of Justice will lobby Congress quite heavily to force phone makers to create a backdoor,” says Darren Hayes, the director of cybersecurity at the Seidenberg School of CSIS at Pace University and a consultant to law enforcement agencies.

Read more: http://www.businessweek.com/articles/2014-09-29/government-spies-can-blame-themselves-for-apples-spy-proof-iphone

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Law360: "Pimco Co-Founder's Departure Signals Rough Ride For PE"

09/30/2014

Law360: "Pimco Co-Founder's Departure Signals Rough Ride For PE"

. . . In his new post at Janus, Bill Gross will be managing a small fraction — less than 10 percent — of the assets he has managed at Pimco, according to Joseph M. Pastore, a professor at Pace University’s Lubin School of Business.

Such a move, Pastore said, is curious, although he said it’s unclear whether the SEC's investigation will spread to other firms.

“The SEC is a little stronger these days in terms of its ability to go after issues — 2008, 2009, 2010, it was very slow," he said. "Whether they’ll take a closer look [at other companies and ETFs] is hard to know.”

Read more: https://www.law360.com/articles/581548/pimco-co-founder-s-departure-signals-rough-ride-for-pe

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