main navigation
my pace

Marketing Management (advanced)

COURSE REQUIREMENTS

MAR 635 Business Research and Survery Methodology3 credits
MAR 675 Strategic Marketing Planning3 credits
Students must take three of these courses: 
MAR 620 Consumer and Organization Buying Behavior3 credits
MAR 640 Sales Management3 credits
MAR 641 Business to Business Marketing3 credits
MAR 643 Interactive and Direct Marketing3 credits
MAR 644 Customer Relationship Management3 credits
MAR 645 Advertising and Sales Promotion3 credits
MAR 647 Advertising Campaign and Media Strategy3 credits
MAR 649 eMarketing3 credits
MAR 653 Advanced Case Studies in Marketing Management3 credits
MAR 654 Marketing of Services3 credits
MAR 655 Marketing of Financial Services3 credits
MAR 660 New Product and Service Planning and Development3 credits
MAR 680 Seminar in Marketing3 credits
MAR 681 International Marketing3 credits
MAR 692 Research Project3 credits
Total Credits15 credits
  

For more information on this program, visit the Lubin School of Business.