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Continuing & Professional Education

Internet Marketing Essentials

Learn the essentials of internet marketing in today's fast paced world of digital media and understand how becoming an 'expert' in your area will get you attention and drive results for your business.

Social Media has become a key marketing channel in today’s online digital marketplace. Organizations and individuals have great opportunities in achieving a large social media presence throughout many networks by providing quality information across several mediums (text, images, photos, videos, etc.) to reach target audiences in their preferred method of communication.

This course will examine various media tools to develop a strong web presence to increase awareness, drive traffic to the site, SEO optimization and generating interest/leads in your brand, products or cause you’re promoting

Click here to see the Spring 2016 schedule.


Internet Marketing Essentials covers the following areas:

  • Website planning and strategy
  • Analytics
  • Content Marketing
  • Interactive Public Relations
  • Conversion Strategy
  • Designing and adding website content
  • Search engine optimization (SEO)
  • Social Media
  • E-Mail marketing
  • Affiliate Marketing
  • Online Ads, including Pay-Per-Click advertising

Program Topics

  • Understand how to leverage Internet Marketing to grow your business or career
  • Understand key internet marketing concepts such as SEO (Search Engine Optimization), landing pages, online ads, email marketing and more.
  • Utilize case studies in social media implementation
  • Reach a broader audience and target a more specific customer
  • Build your online presence over time
  • Generate more leads and increase sales
  • Consistently increase revenue

Who Should Enroll

  • Business owners and executives
  • Web designers/ Graphic designers
  • Marketing and communications managers and staff who support them, website managers
  • Anyone interested in learning about internet marketing

Spring 2016 Course Schedule 

Pace University Midtown Center
551 Fifth Avenue at 45th
New York, NY

Mondays & Wednesdays
April 20 - June 1, 2016

(No class on 5/30)
6:00 pm - 8:30 pm

Tuition: $1,295
Course#: 90376

Class Status: CLOSED

**Bill Me Later is NOT a payment option. Please call for assistance.**


Questions?

Please contact Jasmin Guerrero at (212) 346-1678 or jguerrero2@pace.edu.