Tools and Techniques in Integrated Digital Marketing
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The mission of Pace University’s Seidenberg School of Computer Science and Information Systems is to prepare men and women for professional work, research, and lifelong participation in a new and dynamic information age.
We are committed to providing an
education based in reality in order to prepare you for your future.
Course # 90667
This course is for the practitioner interested in mastering the latest techniques in social media-driven, integrated digital marketing, including Web, mobile Web, and mobile applications. Using a customer-driven approach, topics will include the use of digital media outlets to build and promote corporate and personal brands, data-driven decision making for digital marketing, including Web analytics, search engine optimization, and the latest techniques in new media marketing.
About the Instructor
Matthew Knell is a social media strategist, digital marketer, web technologist and community evangelist with a long history of designing, developing and marketing a wide array of successful digital products including a patented pay-per-click advertising system for About.com, the first social media strategies for JetBlue Airways, a social media platform for MTV Networks, and social media marketing distribution strategies for CafeMom and enterprise social strategy for AOL. He is a proud alumnus of Pace University's Seidenberg School of Computer Science and Information Systems, and serves as a Tech Mentor-in-Residence there. He has gone full circle and currently serves as About.com's Vice President of Social Media and Community Strategy.
You Will Learn To
Understand the basics of today's evolving digital marketing landscape, including social media marketing, community building, search engine marketing, search engine optimization, display advertising and more.
Who Should Enroll
This course is designed for those looking to learn the basics of digital marketing and the social media landscape in preparation for a role or career in digital marketing.
Two Saturdays; Instructor-led.
Class runs from 12 p.m. to 5 p.m.
Location: 551 5th Ave (at 45th Street), 8th Floor, New York, NY 10176
Please contact us at (888) 561-7223 or email@example.com