3 credits

This course stresses the basic principles of publishing. Editorial principles and practices, production, marketing problems, distribution methods and informational systems and techniques will be discussed. Literary tastes in publishing will also be examined.

Fall, Spring

3 credits

Enrollment by referral only

Development of advanced communication skills on a professional level of research and writing. This course will also stress the use of the computer as a communication tool. Individual group projects will be assigned that will advance the student's techniques.

Fall, Spring

3 credits

This course stresses the various skills needed in the creation of a publication, from developing ideas to working with authors, copy editing, rewriting, captions, titles, subtitles, proofreading, copy cutting and cover lines.

To be announced

3 credits

This course is an exploration of design and of production processes, materials and techniques for generalists, as well as for students interested in production and design careers. The course will include: letter form, color, prepress; including electronic manipulation of images, paper, printing and binding. Cost factors, quality, technology, profitability and aesthetics will be discussed.

To be announced

3 credits

This course covers the production function, the purchasing of paper, printing and distribution-typically half the total costs of operating a magazine. Topics include minimizing paper waste, the advantages of offset and rotogravure printing, the effect of makeup on readership and costs, and setting distribution strategies. Students work on cases and visit a separation house.

To be announced

3 credits

Provides an introduction to accounting principles, financial statement analysis and the concept of internal control. Discusses the revenues, costs and financial practices of book, magazine and newspaper publishers.

Fall

3 credits

This course stresses acquisitions, the role of the editor and agent, subsidiary rights, promotion and distribution, and the publishing contract.

Fall, Spring

3 credits

This course introduces the student to the basic principles of publishing as they apply to the various segments of the Information Industry--books, magazines, newsletters, electronic publishing. All aspects of publishing are covered, including the use of computerized systems in the management process. Acquisition procedures, production, marketing and distribution methods are discussed utilizing specific information systems.

The dissemination of information using various new technologies (Internet, CD-ROM, DVD-ROM, etc.) Is discussed. Students are introduced to these technologies by demonstration and some hands-on exploration of the publishing aspects of the World Wide Web and the electronic book.

To be announced

3 credits

Covers careers in trade, professional and business publications, a $3.2 billion plus industry. Examples of such publications are: Oil and Gas Journal, Engineering News Record, Women's Wear Daily, Computerworld, Purchasing. Topics: advertising sales, writing and editing, circulation promotion and fulfillment, production, accounting and finance, role of publisher, management and leadership.

To be announced

3 credits

This course stresses selling methods and techniques in book publishing, as well as distribution to retail stores, libraries, schools and colleges, and directly to scholars, professionals and general interest markets.

To be announced

3 credits

This course introduces the student to copyright and literary property rights, publishing contracts, First Amendment considerations in publishing, the publishing torts (including libel, invasion of privacy and right of publicity), and legal considerations in advertising, marketing and distribution of books and magazines.

To be announced

3 credits

This course introduces students to the rapidly evolving concepts, technologies and practices in electronic publishing. A practical overview of electronic publishing is provided with particular emphasis on content development, storage/retrieval software, on-line marketing and advertising, legal considerations, data security, etc. Opportunities for marketing and distributing electronic products and information services on-line and in electronic book form will be explored.

To be announced

3 credits

The subject matter of this course will vary each semester. The book as an intellectual and social force, the history of book publishing, the United States book industry, ethics in publishing and the business side of the magazine industry are among the subjects that will be offered.

Fall, Spring

3 credits

The role of the editor in the publishing process. An examination of the relationship of the editor with various departments-business, sales, subsidiary rights, production, advertising. Students learn how to evaluate and edit manuscripts. Stress will be placed on readers' reports, and content and line editing.

To be announced

3 credits

This course offers analysis of the magazine editor's role. Students are given experience as writers, editors and readers, and prepare their own magazine. Stress is placed on editing, graphics and marketing.

To be announced

3 credits

This course covers all aspects of marketing in book and magazine publishing including planning and budgeting, publicity, advertising, sampling, cataloging and exhibits, as well as trade sales, direct marketing and international distribution.

To be announced

3 credits

Examines sources of circulation available to publisher: single copy sales, direct mail, television, direct mail agents, catalog agents, school agents, blow-in and bind-in cards, renewal subscription sales by mail and telephone. Discusses: proper mix of sources, pricing, planning and maintaining rate base, designing the ABC or BPA statement for marketing. Controlled (free) circulation will also be discussed.

To be announced

3 credits

Looks at advertising sales from point of view of publishing house, advertising agency and advertiser. Objectives of buyers of advertising and intricacies of the client-agency-publisher triangular relationship are examined. Topics include: skills and techniques called for in advertising sales, selling tools employed, the "marketing mix." Role-playing will be used.

To be announced

3 credits

This course provides practical experience in all forms of communication generic to the publishing industry, from book jackets, memoranda, promotion materials and sales letters to editorial correspondence, publicity releases, contracts and letters of agreement. Following detailed instructions in each communications form, students will write their own examples of the form, then evaluate their own and other students' work. Clarity, forcefulness of expression, and a high degree of professionalism will be stressed throughout.

Spring

3 credits

This course stresses academic publishing and introduces the student to the principles and practices of scholarly, professional, college textbook and reference publishing.

To be announced

3 credits

This course concentrates on book and magazine page makeup and typesetting using Quark Xpress. Basic typography and design principles will be covered as well as introductory computer-based illustration and image processing. Students will learn how to combine photographs, illustrations and type into professional quality files ready for output to printing plates. Knowledge of the Windows or Macintosh operating system is required.

To be announced

3 credits

An introduction to the rapidly growing world of children's publishing. This course would include understanding the consumer, editorial, art and design, production and marketing.

To be announced

3 credits

Prerequisite: PUB 633

This course will introduce students to more advanced use of type as well as other graphic elements such as two- and three-dimensional illustrations. The important subject of color quality control will be examined in depth. Advanced technical issues such as graphic systems management, file archiving and conversion will be covered. Students will visit a publisher and prepress facility to see first-hand the entire prepress process. A solid knowledge of page makeup software such as Quark Xpress is required.

To be announced

3 credits

Prerequisite: PUB 620

This is a hands-on course that involves students in the design, development and implementation elements of electronic publishing. Students will interact with the latest electronic publishing technologies and apply these technologies to various publishing projects. Emphasis will be on developing publishing projects for the new media, such as home page development on the World Wide Web, interactive CD-ROM and DVD-ROM publication creation, etc.

To be announced

3 credits per semester

A seminar designed to examine, in-depth, specific areas in the field of publishing, e.g., book, magazine and specialized media publications. A master's thesis will be required.

To be announced

2-semester internship-Total 6 credits

In lieu of the Graduate Seminar, selected students will be placed in responsible positions in the industry. Evaluations by the employer and advisor will be made four times per semester. Students assigned to an internship will be required to meet once a week in seminar and discuss subjects related to their work and the field. All students will be required to submit a report and analysis of their work at the end of the internship semester. This report should include examples of the students' activities on the job (writing, project development, PERT charts and similar materials), organized into a coherent and readable format. Possible areas of study are as follows: professional editing, book production, magazine production, subsidiary rights, financial aspects of publishing, information systems and editing, distribution methods, data management systems for editors.