Finding Advertisements
This guide will help you to identify and locate sources of consumer
ads available in the Birnbaum Library. For more information
on Advertising and Marketing Research, please see the Library's guide
to Advertising
and Marketing Resources.
Magazines by Title
The following are located in the Periodicals Department on the
second floor of the Birnbaum Library.
Magazine Title
|
Types of Advertisements
|
- Atlantic Monthly
- Editorial magazine
|
High-end cars, financial services (banks, credit cards, insurance, investment advisors),
audio equipment, travel, mattresses, energy companies, computers, fine
liquor.
|
- Business Week
|
Computers, cars, financial services.
|
- Child
|
Children’s clothes, cars, financial services, cosmetics and skincare, prepared foods, snacks,
drugs (prescription and OTC), household cleaners, diapers, cameras.
|
- Ebony
- African-American magazine
|
Financial services,
cosmetics, fast food, computers, cars, liquor, armed forces.
|
- Essence
- African-American magazine
|
Clothes (men and
women), cosmetics, hair and skin care, television specials, financial
services, telecommunications, computers, cars, liquor, soft drinks,
cigarettes, prepared foods, household cleaners.
|
- ESPN
- Sports magazine
|
Men’s clothes,
liquor, cars, men’s personal care (hair, scents), financial services,
sporting goods.
|
- Family Circle
|
Cars, financial services, cosmetics and skincare,
prepared foods, snacks, drugs, household cleaners, diapers, cameras.
|
- Fitness
- Women’s health and fitness; small selection
available (10/1999-9/2000).
|
Cosmetics,
sportswear, skincare, mattresses, financial services, cars, greeting
cards, drugs, kitchen products (Food storage), household cleaners, diet
and “healthy” prepared foods.
|
- Forbes
|
Financial services.
|
- Fortune
|
Financial services,
cars, clothing, computers.
|
- Gear
|
Liquor, cigarettes and cigars, electronics, men's
clothes, men's personal care.
|
- Glamour
|
Cosmetics, designer
clothes (women), skin and hair care, drugs, prepared foods, snacks,
cigarettes, diet products, cars.
|
- Harper’s Bazaar
- Fashion magazine
|
Designer fashions,
cosmetics.
|
- Jet
- African-American news weekly
|
Fast food, liquor, cosmetics, snacks.
|
- Ladies Home Journal
|
Financial services, cosmetics and skincare, prepared
foods, snacks, drugs, household cleaners.
|
- Mademoiselle
- Fashion & beauty
|
Clothes, cosmetics, hair/skin care, movies.
|
- Money
- Small selection available (1998-2000)
|
Cars, computers, financial services.
|
- Motor Trend
|
Cars.
|
- National Geographic
- Not many ads
|
Cars, computers, pet food, drugs.
|
- Nature
- Not many ads
|
Drugs and drug companies.
|
- New York
|
Designer clothes, cars, department stores, cigarettes, cosmetics and scents, high-end cars,
liquor.
|
- New York Times Magazine
|
Cars, financial services, audio equipment, small appliances, computers,
telecommunications, fashion, cosmetics.
|
- New Yorker
|
Computers, liquor, cars, financial services, wine, jewelry, TV specials, electronics, scents,
designer clothes.
|
- Newsweek
|
Financial services, drugs, computers, alcohol.
|
- Parenting
- Small selection available (10/2000, 12/2000-1/2001, 11/2001-3/2002).
|
Cosmetics, skin care, snacks, baby products, drugs, food, household cleansers, entertainment,
cars.
|
- Parents
|
Cosmetics, cars, prepared foods, household cleaners,
diapers, drugs.
|
- PC Magazine
|
Computers.
|
- PC World
|
Computers.
|
- People
|
Prepared foods, snacks, cosmetics, health and hygiene products.
|
- Readers Digest
|
Cars, food, drugs, pet food, coffee.
|
- Rolling Stone
- Music and entertainment
|
Clothes (men and women), movies, music, computers, liquor, jewelry (including watches),
cosmetics, skin and hair care, audio equipment.
|
- Rosie
- Women’s magazine
|
Cosmetics, skincare, food, pet food, drugs, household cleaners, snacks, kitchenware, diet
products.
|
- Self
- Women’s health and fitness; Small selection
available (12/1999-2/2000).
|
Sportswear, cars, cigarettes, cosmetics, diet products, prepared foods, hair and skin care.
|
- Sports Illustrated
|
Snacks, cars, sporting goods, sportswear, financial services.
|
- Time
|
Computers, cars, drugs, financial services.
|
- Travel Holiday
|
Travel destinations, cameras.
|
- U.S. Ad Review
|
Quality print ads from a variety of advertisers.
|
- U.S. News and World Report
|
Financial services, prepared foods.
|
- Vanity Fair
- Culture, politics, fashion.
|
Designer fashion, cosmetics, computers, cars, jewelry, financial services, liquor.
|
- Variety
- Show business
|
Movie ads.
|
- Vogue
- Women’s fashion
|
Designer fashion, cosmetics, hair and skin care, cars.
|
- Woman's Day
|
Cosmetics, hair and skin care, cars, prepared foods,
household cleaners, décor, drugs.
|
- Working Mother
- Small selection available (11/1999, 1-4/2000, 6-8/2000, 10/2000, 12/2000-3/2001, 5/2001,
9/2001).
|
Computers, financial services, drugs, appliances, entertainment, cars, clothes, household
cleansers, prepared foods, toys, baby products.
|
- Working Woman
- Small selection available (1/2000-9/2001).
|
Computers, financial services, cars, energy snacks, telecommunications, office supplies, energy
companies, hotels.
|
Top of Page
Magazines by Product
Category
Product Category
|
Magazine Titles
|
- Alcohol
- Spirits and wine, not beer
|
Atlantic Monthly; Ebony; Essence; Gear; Jet; New York; New Yorker;
Newsweek; Rolling Stone; Vanity Fair
|
- Cars
|
Atlantic Monthly; Business Week; Child; Family
Circle; Fitness; Glamour; Ebony;
Essence; ESPN; Fortune; National Geographic; Money; Motor Trend; New York;
New York Times Magazine; New Yorker; Parenting; Parents; Readers Digest; Self;
Sports Illustrated; Time; Woman's Day; Working Mother; Working Woman; Vanity Fair;
Vogue
|
- Cigarettes
|
Essence; Gear; Glamour; New York; Self
|
- Clothing
- Including men's and women's designer fashions, sportswear, children's
clothing, footwear
|
Child; Essence; ESPN; Fitness; Fortune; Gear; Glamour; Harper's Bazaar;
Mademoiselle; New York; New York Times Magazine; New Yorker; Rolling Stone;
Self; Sports Illustrated; Vanity Fair; Vogue; Working Mother
|
- Computers
- Software and equipment
|
Atlantic Monthly; Business Week; Ebony; Essence; Fortune; Money;
National Geographic; New York Times Magazine; New Yorker; Newsweek; PC
Magazine; PC World; Rolling Stone; Time; Working Mother; Working Woman;
Vanity Fair
|
- Cosmetics and Beauty Aids
- Including hair and skin care products and fragrances
|
Child; Ebony; Essence; ESPN; Fitness; Fortune; Glamour; Harper's
Bazaar; Jet; Ladies' Home Journal; Mademoiselle; New York; New York Times Magazine; New Yorker;
Parenting; Parents; People; Rolling Stone; Rosie; Self; Vanity Fair; Vogue;
Woman's Day
|
- Drugs
- Prescription and over-the-counter
|
Child; Glamour; National Geographic; Nature; Newsweek; Parenting;
Readers Digest; Time; Working Mother
|
- Electronics
- Including audio equipment, cameras, telecommunications, small appliances
|
Atlantic Monthly; Child; Essence; New York Times Magazine; New
Yorker; Rolling Stone; Travel Holiday
|
- Entertainment
- TV, music and movie ads
|
Essence; Mademoiselle; New Yorker; Parenting; Rolling Stone;
Variety; Working Mother
|
- Financial Services
- Including banks, credit cards, insurance, investment advisors
|
Atlantic Monthly; Business Week; Child; Ebony; Essence; ESPN;
Family Circle; Fitness; Forbes; Fortune; Ladies' Home Journal; Money; New Yorker; Newsweek; Sports Illustrated;
Time; U.S. News and World Report; Working Mother; Working Woman; Vanity
Fair
|
- Food
- Including prepared foods, soft drinks, snacks, diet foods, fast food,
pet food
|
Child; Ebony; Essence; Family Circle; Fitness; Glamour; Jet;
Ladies' Home Journal; National Geographic;
Parenting; Parents; People; Reader's Digest; Rosie; Self; Sports Illustrated; U.S.
News and World Report; Woman's Day; Working Mother; Working Woman
|
- Household Items
- Soaps and cleansers, paper products, kitchenware
|
Child; Family Circle; Fitness; Essence; Ladies'
Home Journal; Parenting; Parents; People; Rosie; Woman's Day; Working Mother
|
Top of Page
- Adflip http://www.adflip.com
- Great searchable site of classic ads from the 1940s to the present day. Can search for a
product or brand, or browse by category or decade.
- University of Texas Advertising World http://advertising.utexas.edu/world/Ads.html
- Links to many advertising resources, including classic and contemporary
ad archives, company sites, parody, and advertising theme sites. Several
dead links.
- Top 100 Ad Campaigns of the Century http://www.emediaplan.com/admunch/Archives/Archives1.asp
- The list of top campaigns provides only the product, slogan, agency and
date for each, but this site includes several other advertising resources.
- Public Service Announcements http://www.adcouncil.org
- Absolut Vodka Advertisement Archive http://www.absolutad.org
- Benetton Ads http://www.benetton.com/wws/index.html
- Calvin Klein Ads http://dolphin.upenn.edu/~davidtoc/calvin.html
- Arranged by model name.
- Coca-Cola Television Advertisements http://memory.loc.gov/ammem/ccmphtml/colahome.html
- From the American Memory Project at the Library of Congress.
Search or browse the archive; a media player is required to view the
commercials.
- Philip Morris Advertising Archive http://www.pmadarchive.com
- Searchable by product name or type, campaign, dates. See
"help" on the home page for search tips.
Top of Page
- Adflip http://www.adflip.com
- Goes back to 1940. Can search for a
product or brand, or browse by category or decade.
- Ad*Access http://scriptorium.lib.duke.edu/adaccess
- Advertisements from the J. Walter Thompson Company Collection of the
John W. Hartman Center for Sales, Advertising, and Marketing History in
Duke University's Rare Book, Manuscript, and Special Collections
Library. Search or browse by category. See also the special
Outdoor Advertising Archives, devoted to vintage billboards (http://scriptorium.lib.duke.edu/hartman/oa/outdoor.html).
- Advertising Archives, Ltd. http://www.advertisingarchives.co.uk
- A U.K.-based dealer of vintage advertisements and magazine covers, with
several images available through the website. Not searchable.
- Cigarette Ads http://www.wclynx.com/burntofferings/index.html
- Cigarette memorabilia, advertising, history.
Includes a special section on modern women in advertising (http://www.wclynx.com/burntofferings/adsmodernwomen.html).
Agencies:
Some advertising agencies include samples of their work on their
websites. The following have a small selection (not searchable):
Other agencies may also have websites. To find out which agency has the
account for your product, consult the Standard Directory of Advertisers
(Birnbaum Ref. Reserve HF5805.S7).
Top of Page
Books
- The Best in Advertising Birnbaum Stacks
HF5801.B45 1984/85
- A Celebration of Effective Advertising: 30 Years of Winning EFFIE
Campaigns Birnbaum Stacks HF5837.C4 1999
- Encyclopedia of Major Marketing Campaigns
Birnbaum Ref. Reserve HF5837.E53 2000
- U.S. Ad Review 10th Anniversary Book Birnbaum
Ref. Reserve HF5801.U79 2001
Videos
- U.S. T.V. Ad Review: The Best American T.V.
Commercials Birnbaum Videos
-
Presents approximately 80 of the most noteworthy new commercials organized by category. Includes
scripts and credit log (Birnbaum Ref. Reserve HF6146.T42 B45).
Top of Page
Subject Research Guides | Research
Help | Library Home
Created by Pace University Library
Revised 1/23/04
Sarah
Higgins
shiggins@pace.edu
|