International Marketing Research in the Birnbaum Library

See also related research guides. These include Advertising and Marketing Resources and International Management.

• Reference Sources
• Industry & Company Information
• Demographics and Statistics
• Country and Culture
• Business Practices and Legal Issues
• Finding Books & E-books in the Pace Library
• Finding Articles
• Finding Web Sites
• Citing Your Sources

Reference Sources

Use these to find background information on your industry.  Many of the reference books on this list contain information that is not available elsewhere.

Industry & Company Information

Manufacturing Worldwide    Birnbaum Ref Reserve HD9720.4 .M26 1999

The subtitle of this set is Industry Analyses: Statistics and leading companies.  Arranged by SIC (classification code).

Standard and Poor's Industry Surveys    Birnbaum Ref Reserve HG4961.S682

Provide detailed profiles of specific industries, with key industry ratios and statistics, and brief comparative data on selected companies in the industry.  Ask for the index at the Reserve/Circulation Desk. Older editions available from the Periodicals Dept. **Available Online in Standard and Poor's Net Advantage (Pace Subscription Database).

DataMonitor Industry Profiles   

All profiles provide 5 year historical and 5 year forecast market values and/or volumes, market segmentation information, company and/or product market shares, explanatory text identifying major trends and significant growth points, and analysis of each market's competitive landscape, including main players, distribution channels and regulatory issues **Only Available Online in Business Source Premier (Pace Subscription Database)

Business and Company Resource Center

Profiles company profiles, company brand information, rankings, investment reports, company histories, chronologies, and periodicals. Search this database to find detailed company and industry news and information. (Pace Subscription Database)

Mergent Online

Search by company name or ticker symbol to retrieve financial data and a selection of annual reports. (Pace Subscription Database)

Hoover's Online

Provides industry and company profiles for approximately 14,000 companies worldwide.  Company profiles include a brief history of the company, the names of the top executives in the company, a list of key competitors, industry snapshots, and some key financial data about each company. (Pace Subscription Database)

International Directory of Company Histories    Birnbaum Ref Desk HD2721.I58 (vols. 1-58)

This multi-volume, ongoing set, describes company histories in detail. Entries include company goals, marketing strategies and a bibliography. Check the index in the most recent volume to identify which volumes contain your company. As company information changes, updated articles are added. Available electronically via Business & Company Resource Center. (Pace Subscription Database)

Market Share Reporter     Birnbaum Ref HF5410.M37 (1991- ; most recent on Reserve)

Compiles market share data from various sources. Indexes information by source, place name, products/services, company name and brand name. Available electronically via Business & Company Resource Center. (Pace Subscription Database)

Annual Reports and 10Ks

Company annual reports often discuss the current goals and strategies of a company, while 10K forms detail financial data.  Check the card file in the hallway to identify the location (either in the hallway or on reserve) of these documents in the library.  Some annual reports are also available on microfiche in the Birnbaum Library.  To find these reports, please consult the Pace Library Catalog.  Recent annual reports are frequently available on company web sites.  For financial documents, try Lexis-Nexis Universe (select Business) or Mergent Online from the Business Databases list, or the EDGAR database, accessible on the SEC web site at http://www.sec.gov/edgarhp.htm.

Books about industries or individual companies

Use the Pace Library Catalog to find books written by or about major companies.  Conduct subject and keyword searches using your company's or industry's name.  For more information about searching the library catalog, see the section below on finding books in the Pace Library.

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Demographics and Statistics

CIA World Factbook    http://www.cia.gov/cia/publications/factbook

Statistics and figures on countries' demography, geography, economy and much more. Allows for side by side comparison and ranking of countries within certain criteria.

Country Briefings from Economist.com    http://www.economist.com/countries/

News, country profiles, forecasts, statistics, factsheet, economic data  and more from the Economist.

Encyclopedia of Global Population and Demographics   

Birnbaum Ref HB871.N43 1999

Tables offer demographic profile of every country. Information includes geography, population, identity, vital statistics, households, economics and labor, transport, health & healthcare, education and communications.

European Marketing Data and Statistics   

Birnbaum Ref HA1107 .E87 1982-Current (Latest edition on reserve at the Circulation Desk)

Provides demographic trends and market forecasts for both western and eastern European countries.

Europa World Yearbook    Birnbaum Ref Reserve JN1.E85 2005 Vols. 1 & 2

Information on over 250 countries that gives an introductory survey ofeach country followed by an economic and demographic survey and then a directory section.

EuroStat   http://europa.eu.int/comm/eurostat

Statistics and reports on nearly everything related to business, industry and economy in EU member nations.

International Marketing Data and Statistics  

Birnbaum Ref HA42 .I56 1981- Current (Latest on reserve at the Circulation Desk)

Provides demographic trend and market forcastings for countries worldwide.

Nation Master   http://www.nationmaster.com

Nation Master draws it's statistics from multiple well-known sources, including the CIA World Fact Book, the United Nations Statistics Division, and the World Health Organization, and presents them in comparitive charts and graphs.

United Nations Statistics Division     http://unstats.un.org/unsd/default.htm 

The Statistics Division compiles statistics from many international sources and produces global updates. Unrestricted free access is provided to selected global datasets.

World Bank - website  http://www.worldbank.org

Click on "Countries" for economic statistics and demographic information on every country in the world.

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Country and Culture

Background Notes    http://www.state.gov/r/pa/ei/bgn/

A database of basic but detailed information on all countries, with an emphasis on the political structure and conditions, given from the point of view of the US State Department.

Countries and Their Cultures    Birnbaum Ref GN307.C68 2001 (Vols. 1-4)

Alphabetical by country. Entries include: identification, location/geography, demography, linguistic affiliation, symbolism, history and ethnic relations, urbanism, architecture and the use of space, food and economy (commercial activities, major industries, trade, division of labor), social stratification, political life, military activity, social welfare and change programs, etiquette, religion and much more! New addition to the collection. Also available online from Gale Virtual Reference (Pace Subcription Database)

Country Studies - Library of Congress    http://lcweb2.loc/gov/frd/cs/cshome.html

This series of e-books from the Library of Congress gives detailed histories, political and social analyses, and geographical overviews for countries from around the globe.

Culture and Customs of **** Series    Birnbaum Stacks

Search the catalog under TITLE for "culture and customs of COUNTRY". Not all countries are included yet in this new series.

CultureGrams: World Edition    Birnbaum Ref GT150.C88 2004 Vols. 1 & 2 plus CD on Reserve

Provides 3-4 page entries on each country, covering general attitudes, religion, customs and other courtesies, personal appearance, commerce, gestures, and transportation.

Global Edge    http://globaledge.msu.edu/ibrd/ibrd.asp

Country profiles, and a detailed directory of additional Web sites.

Global Market Information Database (GMID)

Economic and demographic information on 210 countries as well as market data for hundreds of consumer products. (Pace Subscription Database)

Understanding Global Cultures: Metaphorical Journeys through 23 Nations    Birnbaum Ref GN345.7 .G36 2001

Uses the cultural metaphor as a method for understanding the cultural mindset of a nation. New addition to the collection.

Walden's Country Reports via Lexis-Nexis (Pace Subscription Database)

Political structure, international organization membership, industry sectorial analysis, banking, stock exchange, natural resources, energy, agriculture, transport, media, geography, business visitors' guide, useful business addresses.

Worldmark Encyclopedia of Cultures and Daily Life    Birnbaum Ref GN333.W67 1998 (Vols. 1-4)

Contains articles exploring the way of life for over 500 culture groups worldwide. Focuses on traditions, living conditions, and personalities of the peoples.

Worldmark Encyclopedia of the Nations    Birnbaum Ref G63.W67 2004 (Vols. 1-5)

Information given on the countries includes: location & size, climate, plant life, environment, ethnic groups, languages, religions, transportation, history, government, political parties, local government, judicial system, labor, industry and more.

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Business Practices and Legal Issues

Export.gov    http://www.export.gov/

The U.S. Government's "Export Portal" includes country and regional information from various government agencies.

Country Commerce  (Pace Subscription Database)

Choose a particular country or countries by region. Includes information on the countries operating environment, special section on human resources, licensing, competition and price policies, corporate taxes and more. Available in both html and pdf formats. Also includes newswire updates. (Older editions available in paper format: Ref Reserve HG338.I58)

Dun & Bradstreet's Guide to Doing Business Around the World    Birnbaum Ref HF1416.M78 2001

Short section on individual countries include: trade opportunities, tariffs, risk factors, negotiating styles investment climate protocol and cultural tips.

Encyclopedia of the United Nations and International Agreements   Birnbaum Ref JX1977. O8213 2003 (vols. 1-4)

Alphabetical organization by topic. For each country it includes an overview history or the country and it's relationship with the UN and  individual entries for treaties and agreements with other countries.

Exporters' Encyclopaedia     Birnbaum Ref HF3011.E9 2004/05 and Fact File supplement

Material is arranged geographically. Each country profile includes marketing data, communications, transportation, business travel, key contacts, and a summary of trade regulations and documentation required. 

Foreign Labor Trends  via Stat-USA (Pace Subscription Database) Look under the Globus & NTDB section Country Specific Reports.

The majority of the countries include information on the economy, labor markets, wages, government and recent legislation and appendices with additional information.

Hieros Gamos     http://www.hg.org/ 

Comprehensive law and government portal. See the "International Law" section on the left hand side of the page.

Retail Trade International    Birnbaum Ref Reserve HF5429.R48 2002 (Vols. 1-7 and contents)

Gives detailed statistics and numbers on all sorts of retail trade for each country. Headings include: macroeconomic factors, retail sales, retail infrastructure, key retailing issues, retail business, food distribution, non-food distribution, major retailers and an overall outlook.

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Finding Books & E-books in the Pace University Library

You can find books on your topic by searching the online Pace Library Catalog by Subject or Keyword.

• Unless you know the subject headings that pertain to your topic, you may want to begin with a Keyword search using the name of your country and an additional search term (e.g. "thailand and marketing").
  
• Once you have found a source that you think might be useful, look at the Library of Congress Subject Headings towards the bottom of the catalog record to determine the best terms to use in a Subject search for further materials. Some useful subject headings might include:
  
  
  • International trade Competition
  • International Corporations, foreign -- [country name]
  • Investments, foreign -- [country name]
  • [country name] -- economic condition

For additional tips on searching the catalog, see the library's guide to Using the Pace Library Catalog. See, also, our collection of digital books. Books 24x7, in particular, has a large business collection.

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Finding Articles

To access news article databases through the Pace Library, go to the library home page (http://library.pace.edu/), click on Databases, and use the pull-down menu labeled "Subject Research Area" to select Business.  You may also choose a specific database from an alphabetical list.  For news articles on international marketing, we recommend:

ABI-Inform

Abstracts and indexes over 1,000 management, marketing and business journals from 1971 to the present. Also includes Full Text coverage of more than 500 major publications from 1991 onward.

Business and Company Resource Center

This database contains company profiles, company brand information, rankings, investment reports, company histories, chronologies, and periodicals. Search this database to find detailed company and industry news and information.

Business Source Premier

Provides full text for over 2,710 scholarly business journals covering management, economics, finance, accounting, international business and much more.

Lexis-Nexis Universe

Full Text database of news, business, medical and legal resources, including highly specialized trade journals, leading national and international newspapers, SEC documents, state and federal statistics and case law.

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Finding Additional Web Sites

The Pace Library maintains lists of high-quality resources in various subject areas.  To find these topical lists, go to the Pace Library home page (http://library.pace.edu), then click on Reference Resources.  Use the pull-down menu provided to select a subject research area.  For international marketing research, select the Company/Industry, International Business, International Marketing, International Trade or Country Information categories.

To search for additional information on the Web, you will need to use a subject directory or a search engine.  For more information, see the library's page on Using the Internet for Research.  If you are using resources from the World Wide Web, it is especially important that you evaluate their accuracy, authority, currency and objectivity. For more information, see our page on Evaluating Resources.

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Citing Your Sources

Once you have found your information, you will need to cite the sources that you used. The library has prepared some information on citation styles for print and electronic resources. You can access it on the Pace Library web site at http://www.pace.edu/library/pages/instruct/citing.html.  Please check with your instructor if you are unsure of which citation style to use.

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