Researching a Company Workshop

Workshop presented by the Birnbaum Library with Career & Co-Op Services

DATABASES

To access these databases please go to the Pace Library home page (http://library.pace.edu)  or use the links provided on this page. Click on Articles Via Databases and choose Business as your Subject Research Area.

• Business & Company Resource Center  --  Contains investment reports, company profiles, company histories, rankings and industry overviews. This database is organized by company name. You can also search for all companies in a given industry and/or geographic area.
  
  
• Business Source Premier  --  Search for articles or click on Company Profiles for information on individual companies.
  
  
• Hoover’s Online  --  Search by company name to locate a company's web page, address, most recent sales figures, and a list of a few key competitors. Use the industry search to locate a multi-page industry profile with links to the home pages (when available) of an industry's trade publications and associations.
  
  
• Lexis-Nexis Universe  --  Full-text database of news, business, medical and legal resources, including highly specialized trade journals, leading national and international newspapers, SEC documents, state and federal statistics and case law. Allows you to search today's news for a particular company or industry.
  
  
• NetAdvantage  --  Company and industry information from Standard and Poor's. Also includes the Register of Corporations, Directors and Executives (searchable by schools attended).
  
  
• Vault.com  --  Access over 60 guides on industries, careers, company profiles, employer profiles and other valuable information when searching for a career. Also, there are PDF versions of Vault Industry & Career Guidebooks.

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WEB SITES

For additional web sites, please go to the  Pace Library home page (http://library.pace.edu), click on Internet Resources  and then choose as your subject area Company/Industry.

• Company Information Guide: Company Research on the Web (http://www.virtualchase.com/coinfo)  --  This well-organized, authoritative research guide provides eight steps for finding information about companies on the web.  The guide directs the user to web sites offered for free, websites for subscribers only and websites that charge a fee.
  
  
• Corporateinformation.com (http://www.corporateinformation.com)  --  Both a meta-site and a search engine. Focuses on providing access to web-based information on companies throughout the world. Searches include: a company; a country's industry; research by country; research reports; research by state; and news updates. [Free, but registration is required]
  
  
• Researching Companies Online: A Tutorial (http://home.sprintmail.com/~debflanagan/index.html)  --  Step-by-step process for finding free company and industry information on the Web. Choose the "chapter" you need information from. Research Company financial information; Monitor company news, review public opinion and more.
  
  
• Searching for Company Information (http://www.nypl.org/research/sibl/company/c2index.htm)  --  Excellent research guide from the New York Public Library.
  
  
• BizLink: Your on-line Business Resource (http://www.bizlink.org)  --  An excellent, selective, annotated directory of resources that support the local, national, and international business communities, and others conducting business research.

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PRINT RESOURCES

All of the sources listed are available in the Birnbaum Library. Ask for "Ref Reserve" items at the Circulation Desk. "Ref Desk" books are located near the Reference Desk. "Ref" items are located in the Reference area on the first floor. "Stacks" items are on the second floor (and can be checked out of the library).  **Many of these titles are also available at other libraries and bookstores.

General Sources

The Career Guide : Dun's employment opportunities directory. Parsippany, NJ: Dun's Marketing Services, c1984-.
Birnbaum Ref Reserve HF5382.5.U5 D86 2004

Geared towards the job hunter, this annual guide gives basic company information (5,000 companies) plus hiring practices, career development programs, benefits information and person to contact for employment information.

Company Annual Reports
Various Locations; Check the Library Catalog

Annual reports to shareholders (public companies only) can provide you with insight into a company's goals and strategies. The Library keeps some copies in print, but many are also available on company home pages.

Conference Board Chart Service New York: the Conference Board, Inc. 198-.
Birnbaum Ref HD2741.C66 (vols. 1-4).

Organization charts of almost 500 leading corporations. Updated periodically.

Accounting Firms

Career Opportunities Handbook New York: New York State Society of Certified Public Accountants, 1998/1999.
Birnbaum Ref Reserve HF5616.U52 N74 1998/99

Published by the New York State Society of Certified Public Accountants and New York Local Public Accounting Firms. Very helpful for finding internships. Lists companies and details about them.

Emerson's Directory of Leading US Accounting Firms Bellevue, WA: Emerson Co. c 1998-.
Birnbaum Ref Reserve HF5616.U5 E47 1998/99

This directory gives brief entries on accounting firms in more than 100 countries.

Who Audits America Menlo Park, CA: Data Financial Press.
Birnbaum Ref Reserve HF5616.U5 W5 June 2004

A directory of publicly traded companies and the accounting firms and their auditors.

Advertising/Marketing/Media/Public Relations

Advertising Age  100 Leading Media Companies. Chicago, IL: Crain Communications, Inc. 1981-.
Birnbaum Ref Reserve HF5805.A65 2002

Annual report published in August. Covers the 100 leading media companies by net revenue. Also looks at the top companies by media: cable, radio, magazine, TV, newspapers, and outdoor.

Direct Marketing Market Place Hewlett Harbor, NY: Hilary House Publishers, 2005.
Birnbaum Ref Reserve HF5415.I.D57 2003

The networking source of the direct marketing industry. Lists direct marketers, service companies, creative sources, professional groups, photographers and paper suppliers among others.

GreenBook: International Directory of Marketing Research Companies and Services New York: New York Chapter, Inc. American Marketing Association, c1992-.
Birnbaum Ref Reserve HF5415.2.I5 2001/2002

Contains information in 300 categories on more than 1,500 market research companies, consultants, field services, computer services, and survey research companies. Indexed by specialty, industry, company computer program and personnel.

O'Dwyer's Directory of Public Relations Firms New York: J.R. O'Dwyer Co.
Birnbaum Ref HD59.O36 2004

Brief listings for over 2,300 public relations firms and public relations departments of advertising agencies.

Advertising Red Books: Agencies  New Providence, NJ: Lexis Nexis, 2003- .
Birnbaum Ref Reserve HF5805.S72 2004

Essential information is given for the larger advertising agencies, house agencies, media buying services and sales promotion firms. Some items included are name, address, key personnel, account(s) served by the agency, and billings.

Consulting

Consultants and Consulting Organizations Directory  Detroit: Gale Research, Co. c 1973-.
Birnbaum Ref HD69.C6 C65 1999 (vols. 1-2 & suppl.)

Provides information on over 24,000 consulting organizations and individual consultants in all fields.

Financial Services

Nelson's Directory of Investment Managers  Port Chester, NY: Nelson Publications, c1988-.
Birnbaum Ref Reserve HG4907.N42 2004  (vols. 1-3)

Provides detailed profiles for more than 2,500 money management firms, including 1, 3, 5, and 10 year performance results.

Plunkett's Financial Services Industry Almanac  Galveston, TX: Plunkett Research, Ltd., c 1996- .
Birnbaum Ref Reserve HG4534 .P55 2000/01

Provides information on 500 financial services firms such as banks, savings associations, insurance companies, investment bankers and securities brokers as well as an overview of the industry.

Securities Industry Yearbook New York: Securities Industry Association. 1980-.
Birnbaum Ref Reserve HG4621.S44 2004/05

Published by the securities industry's trade organization, this annual guide covers securities firms in North America. The directory gives basic information for each firm along with industry-wide rankings and statistics.

Standard and Poor's Security Dealers of North America  New York: Standard & Poor's Corp.
Birnbaum Ref Reserve HG4907.S4 Fall 2001

Geographical listing of over 12,000 stock, bond, and commodity dealers.

Thomson World Bank Directory  Skokie, IL: Thomson Financial Pub., 1998
Birnbaum Ref HG1536.P6 2004/05

A two volume set. Volume I covers virtually every bank outside the US, while Volume 2 covers North America. Organized by state than city in the volume 2 and by country than city in Volume 1.

Foreign Employment

Directory of American Firms Operating in Foreign Countries  New York, Uniworld Business Pubs.
Birnbaum Ref Reserve HG4538.A1 D5 2003 (vols. 1-3)

This three volume set shows American firms who have subsidiaries or affiliates outside the United States. Volume 1 is arranged alphabetically by company name, volumes 2 and 3 contain listings by country.

Directory of Foreign Firms Operating in the United States New York: Simon & Schuster.
Birnbaum Ref Reserve HG4057 .D57 2004

Lists nearly 1600 foreign firms in 50 countries, and more than 2500 businesses in the US, which they own, wholly or in part. Addresses of both foreign and American firms are given with telephone and fax numbers, number of employees and primary product or service.

Principal International Businesses:  the World Marketing Directory  New York: Dun & Bradstreet.
Birnbaum Ref Reserve HF54.U5 P74 2004/05

Provides information about major businesses in over 140 countries. Geographic arrangement with company name and product indexes.

Government and Nonprofit Sectors

Encyclopedia of Associations Detroit: Gale Research.
Birnbaum Ref Desk HS17.G34 2004 (vols. 1-3)  International Organizations HS17.G344 2000 (vols. 1-2)

Lists agencies alphabetically within subject categories. Use index in last volume to find specific organizations/associations. Short paragraph with description of association given along with contact information including e-mail and web addresses.

The Green Book: Official Directory of the City of New York. New York: The City, 1984-.
Birnbaum Ref Reserve JS1222 .A3 2003/2004

A comprehensive guide to city agencies. Entries include fax numbers, website addresses (if available), phone numbers, key personnel. Some departments have descriptive entries. For information on New York City government, see also http://www.nyc.gov.

Public Welfare Directory  Chicago, IL: American Public Welfare Association, [1940]-c1997.
Birnbaum  Ref HV89 .P82 1996/97

This annual work lists federal, state, and territorial, county and major municipal human service agencies. Each entry lists the agency name, address, and phone numbers, key personnel and purpose.

The United States Government Manual   Washington, DC: Office of the Federal Register, National Archives and Records Service, General Services Administration, 1973-.
Birnbaum Ref Desk JK421 .A3 2004/05

Official organization handbook of the federal government. Gives information on the agencies and quasi-agencies of the different branches of the government. Agency descriptions include the chief officials, purpose and role in the federal government, brief histories and more. Available online at http://www.gpoaccess.gov/gmanual/index.html

Information Systems

Directory of Top Computer Executives Phoenix: Applied Computer Research Inc., c1985- .
Birnbaum Ref Reserve HD9696 .C63U5163 2002

Provides information on individuals responsible for MIS activities.  Entries include company name, address, and telecommunications  information, names of executives and a listing of major computer systems used by the firm.

Publishing

Literary Market Place: LMP   New York: R.R. Bowker, c1988- .
Birnbaum Ref Desk Z282 .L5 2002 (vols. 1 & 2)

Two volume set. Lists over 15,000 firms or organizations offering services related to the publishing industry.

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