International Marketing:
Mortola Library

See also related research guides from the Birnbaum Library. Many resources are also available to students in Westchester. These include Advertising and Marketing Resources and International Management.

1. Country Information
2. Business Practices, Market Data, and Legal Issues
3. Finding Books
4. Finding Articles in Periodicals - Search a Library Database

Country Information

Background Notes    http://www.state.gov/r/pa/ei/bgn/

 

A database of basic but detailed information on all countries, with an emphasis on the political structure and conditions, given from the point of view of the US State Department.

Countries and Their Cultures Mortola Ref GN307.C68 2001 (Vols. 1-4)

Also available as an E-Book - perform a Title search the Library Catalog. Alphabetical by country. Entries include: identification, location/geography, demography, linguistic affiliation, symbolism, history and ethnic relations, urbanism, architecture and the use of space, food and economy (commercial activities, major industries, trade, division of labor), social stratification, political life, military activity, social welfare and change programs, etiquette, religion and much more! New addition to the collection.

Country Briefings from Economist.com   http://www.economist.com/countries/

News, country profiles, forecasts, statistics, factsheet, economic data and more from the Economist.

Country Reports from Business Source Premier (This is a library subscription database. Help is available on using this database.)

From the "Browse" menu on the right, select Country Reports, then either select a country or region, and then a Country to see available reports.

CDC Travelers' Health http://www.cdc.gov/travel/index.htm

The Centers for Disease Control and Prevention publishes health information for travelers. See "Destinations" to find out if there are any special health concerns in your country. The World Health Organization also publishes destination-specific health information for international travelers (http://www.who.int/ith/index.html).

Country Studies: Area Handbook Series    http://memory.loc.gov/frd/cs/cshome.html

Country studies from the Federal Research Service of the Library of Congress.  Note the date of the information given for your country (some of the information is dated). Also see Portals to the World - Library of Congress links to electronic resources from around the world.

CultureGrams: The Nations Around Us   Mortola Ref GT150.C85 2002 Vols. 1 & 2 

Provides 3-4 page entries on each country, covering general attitudes, religion, customs and other courtesies, personal appearance, commerce, gestures, and transportation.

Encyclopedia of Global Population and Demographics   Mortola Ref HB871.N43 1999

Tables offer demographic profile of every country. Information includes geography, population, identity, vital statistics, households, economics and labor, transport, health and healthcare, education and communications.     

Europa World Yearbook  Mortola Ref JN1.E852 2000 V. 1-2

Information on over 250 countries that gives an introductory survey of each country followed by an economic and demographic survey, and then a directory section of agencies, offices, etc. 

Global Market Information Database (GMID) (This is a library subscription database. Help is available on using this database.)

Under "Browse Reports" on the top menu, select "Country Reports." Select a country from the list and you can review information about a particular industry in the country. After selecting an industry, you will also have options from the menus on the left to see general information and facts about the country.

The World Factbook http://www.cia.gov/cia/publications/factbook/

 

CIA publication describing the geography, government, people, economy and infrastructure of the world's countries.

Worldmark Encyclopedia of the Nations   Mortola Ref Ref G63 .W67 1998 (vols. 1-5)

 

This encyclopedia has standardized entries for all countries. General demographic, social, political, governmental, geographical, and business information are given for each country included. Information given on the countries includes: location & size, climate, plant life, environment, ethnic groups, languages, religions, transportation, history, government, political parties, local government, judicial system, labor, industry and more. Coordinates with the Worldmark Encyclopedia of Cultures and Daily Life. 

Worldmark Encyclopedia of Cultures and Daily Life    Mortola Ref GN333 .W67 1998 (vols. 1-4)

 

A Companion volume to the Worldmark Encyclopedia of the Nations. This four volume set is arranged by geographic region and explores the ways of life among 500 or more culture groups. Among the issues covered are: clothing, rites of passage, living conditions, cultural heritage, and folk crafts.

NOTE: For additional useful websites for country research, click on Internet Resources from the library home page, then use the menu to select Country Information as your subject research area.

Business Practices, Market Data, and Legal Issues

Business Travel News    http://www.btnonline.com

 

This electronic journal focuses on corporate business travel. Limited search capabilities allow one to search an archive. Links exist for upcoming trade shows.

 

Country Commercial Guides   

 

Access and search in the Market Research area of the Export.gov web site (see below) "Country Commercial Guides (CCG) are prepared by US Embassy Staff once a year and contain information on the business and economic situation of foreign countries and the political climate as it affects U.S. business." "Provide overviews for doing business in more than 120 countries with information on market conditions, best export prospects, financing, finding distributors, and legal and cultural issues."

Doing Business In... from Ernst & Young http://www.ey.com/global           

From the Ernst & Young Global Home page, select a country using the menu at the top left. For many countries you will find a "Doing Business In..." link. All reports are .pdf files and each contains a country profile, overview of the government structure, information on the economic environment, and forms of business organization and accounting practices for each country. Be sure to note publication date of the report you are accessing. 

Europa-The Website of the European Union http://europa.eu.int/ 

Information on the structure, the policies, the agencies and the institutions of the EU.

Export.gov http://www.export.gov/

The U.S. Government's "Export Portal" includes country and regional information from various government agencies. Click on Market Research to access reports including Country Commercial Guides, Industry Sector Analyses, Marketing Insights, Multilateral Development Bank Reports, Best Markets, and other Industry/Regional Reports.

Global Market Information Database (GMID) (This is a library subscription database. Help is available on using this database.)

From the main page select a geographic region or a country, then Select a Category - industries, company information, market share data, and/or statistics are available depending on your selection. Analysis of markets provided by Euromonitor researchers.

Hieros Gamos http://www.hg.org/

Links to legal information from countries around the world.  Usually provides links to the Ministry of Tourism and other government agencies.

National Trade Data Bank (This is a library subscription database. From the STAT-USA page, select GLOBUS & NTDB to enter) 

From the United States Department of Commerce - over 300,000 reports and statistical series. Exporting and international trade information. Market Research Reports, Overseas & Domestic Contacts, Trade Leads and domestic economic & business information as well. 

The World Bank Group http://www.worldbank.org

Go to the "Countries" section to see key development indicators for your country, as well as current news stories, links to local organizations and institutions. Also see the "Data & Statistics" section for statistics on population, economy, employment, prices, debt, etc. 

NOTE:  For additional useful websites click on Internet Resources from the library home page, then use the menu to select International Business or International Trade as your subject research area.

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Finding Books

You can find books on your topic by searching the online Pace Library Catalog by subject or keyword.

Subject searches target the specific Library of Congress Subject Headings that have been assigned to the books that the Pace Library owns. Unless you know the subject headings that pertain to your topic, you may want to begin with a Keyword search using the name of your country and an additional search term (e.g. "thailand and marketing").

Once you have found a source that you think might be useful, look at the Library of Congress Subject Headings towards the bottom of the catalog record to determine the best terms to use in a Subject search for further materials. Some useful subject headings might include:

• International trade
• Competition, international
• Corporations, foreign -- [country name]
• Investments, foreign -- [country name]
• [country name] -- economic conditions
  
  For additional tips on searching the catalog, see the library's guide to Using the Pace Library Catalog.

Finding Articles in Databases

To find articles in newspapers, magazines and journals, you can search the Pace Library subscription databases. Databases are accessible from the library home page.  Click on Articles via Databases, then use the menus to select your databases. For information on international marketing, try the following databases: 

ABI/Inform
Abstracts and indexes over 1,000 management, marketing and business journals from 1971 to the present. Also includes Full Text coverage of more than 500 major publications from 1991 onward.

Business and Industry 
Contains important facts, figures and key events dealing with public and private companies, industries, products and markets for all manufacturing and service industries at an international level. Business and Industry focuses on a body of literature that includes leading trade magazines, newsletters, the general business press and international business dailies.

Business and Company Resource Center 
This database contains company profiles, company brand information, rankings, investment reports, company histories, chronologies, and periodicals. Search this database to find detailed company and industry news and information.

Business Source Premier
Business Source Premier provides full text for over 2,710 scholarly business journals covering management, economics, finance, accounting, international business and much more. This database also has Datamonitor industry profiles.

Lexis-Nexis 
Lexis-Nexis Universe offers full-text publication of news, business, legal, and medical information. Help on searching this database is available.

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