Prof. Vavra, Terry G.
- Aftermarketing: How to Keep Customers for Life Through Relationship Marketing. Homewood, ILL: Business One Irwin, 1992.
- Customer Satisfaction Measurement Simplified: a Step-by Step Guide for ISO 9001:2000 Certification. Milwaukee, WI, ASQ Quality Press, 2002.
- Improving Your Measurement of Customer Satisfaction: a Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs. Milwaukee, WI: ASQ Quality Press, 1997.
Questions and Comments: Please contact Harriet Huang at X33240 or email@example.com