BBA in Marketing - Advertising and Integrated Marketing Communications
With a Lubin BBA in Advertising and Integrated Marketing Communications, you can rise above the competition at the largest and most visionary agencies, firms, and publishing houses in the world, many of which call New York City home:
Ogilvy & Mather
BBDO
Omnicom
Interpublic
New York City is home to a virtually endless range of multichannel media groups, smaller creative houses, and boutique agencies.
You can intern at firms like these, so when you graduate you are equipped to prosper in this fast-paced industry.
10%
Even in these economically challenging times, Pace graduates were hired at a rate
10% above the national average. (Source: National Association of Colleges and Employers)
Lubin's Advertising and Integrated Marketing Communications program will equip you with knowledge and skills covering a broad spectrum of marketing activities—from the conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile and digital marketing media. Through Lubin you gain:
A solid foundation in the advertising and marketing profession
An in-depth understanding of essential advertising and marketing principles
A keen sense of 21st-century marketing and the skills employers are looking for
Lubin puts you at the center of the world's business life, through a network of alumni and corporate partners that reaches into major financial institutions, media companies, and growing businesses in every industry. Through our LinkedIn mentoring program, you will connect with prominent Lubin alumni in your field. We get you out of the classroom and into internships and career-opening events. We also get you out and involved in this lively metropolitan area. Both of our campuses give you the connections, the opportunities, and the access to launch your career successfully.
Take full advantage of your dedicated team of advisers while you're here. They can guide you through the program and into your career, opening doors and making connections for you.
Gain valuable experience in one or more internships—with
internationally respected companies. Students majoring in Global Marketing Management have interned at:
Advertising Age
AllStar Marketing
Arista Records
Camelot Communications
CBS Outdoor
CCK Global Events
Celia Hirsch Gallery
Hearst Group/Hearst Magazines
Impact Promotions, Inc.
JPMorgan Chase & Co.
MTV
NBCUniversal
NYSE Euronext
Oxygen Media
Pepsi
Al Roker Productions, Inc.
SONY Music Entertainment
Telemundo ZGS Group
Twentieth Century Fox
Zenith Optimedia
831 students from 81 countries. Build your global network and take it with you when you graduate!
The application process can feel stressful—lots of forms to fill out, deadlines, tours, interviews—but know that we are right here with you every step of the way. Visit the "How to Apply" page for easy guidelines for submitting your application. In addition to the application, official high school transcripts, and college transcripts (for transfer students), a personal statement/essay, and two letters of
recommendation in sealed envelopes are required for admission. SAT I, ACT, and/or TOEFL scores should be sent directly to the Admissions
office.
For admission information, please contact:
New York City campus Undergraduate Admission Phone: 212-346-1323 E-mail: ugnyc@pace.edu
Click for information about campus tours and information sessions, or call 212-346-1323 to schedule a tour.
To request a brochure, catalog, application packet, or other printed materials, please fill out our online form. You may also call 1-800-874-PACE or send your request via e-mail to infoctr@pace.edu.
As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success in a wide variety of settings. And whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career. Here's what to expect with a BBA in Advertising and Integrated Marketing Communications:
Enjoy good pay: $36,905 is the average starting salary for BBA in Advertising and Integrated Marketing Communication graduates (Source: Pace University Career Services Annual Reports); $112,800 median salary for marketing managers (Source: O*NET)
Jobs for market research analysts and marketing specialists have increased by 10% since 2010 (Source: CareerBuilder and Economic Modeling Specialists Intl.)
Global opportunities, thanks to the international perspective you've gained at Lubin
Make your career move with one of the over 300 employers who recruit Pace graduates every year
Excellent prospects for advancement to the highest levels
Varied industries and professional paths
Exciting opportunities at respected companies and organizations. Companies that have hired graduates of the Advertising and Integrated Marketing Communications BBA program include:
The Dannon Company
Forbes magazine
Guilford Press
JPMorgan Chase & Co.
Liberty Mutual
MasterCard
Mr. Youth
Polo Ralph Lauren
Vertrue, Inc.
Zenith Optimedia
Join our distinguished alumni pursuing careers around the globe
In the center of Manhattan's business life, Lubin introduces you in person to the successful business leaders and multinational corporations you study in class. Learn directly from the world-class individuals who serve as an Executive- or Entrepreneur-in-Residence at Pace. We nurture relationships with many of the world's leading executives, to broaden and deepen your campus learning experience—far beyond what you can expect at any other business school:
Meet top executives when they visit your classes and lecture on campus.
Off campus, we get you through the door and behind the scenes for unique opportunities, thanks to our rich and well-developed network of alumni and corporate partners. Common locales include:
The world's top advertising agencies and media companies
A Fortune 100 company headquarters in metropolitan New York City
The Fed: Research at the Federal Reserve - almost 100 Lubin alumni are employed here
NYSE: The rush of the trading floor
"I've learned so much in my classes at Lubin. But even that can't compare with the experiences my professors have arranged for us in New York City. We've met with leading advertising executives, gone to visit their offices, and even pitched our own work to them for critiquing. It's been a world-class experience that will prepare me well for the future."
- Kevin Sami '12
"Lubin launched my career in brand strategy at a greater speed than most of my professional colleagues. With an outstanding education and incredible internship opportunities with industry-leading businesses, I landed at a world-leading brand management company faster and more directly than my colleagues who studied at other schools."
- David Trahan '09
Consultant, Verbal Identity and Digital Strategy, Interbrand
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