New textbook alert: Social Media and Mobile Marketing Strategy
New book: Social Media and Mobile Marketing Strategy
Professor Randi Priluck's Social Media and Mobile Marketing Strategy is the first textbook to combine social media and mobile technology with digital marketing strategy planning. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value. Numerous integrated examples and longer end-of-chapter case studies provide students with frequent opportunities to expand their understanding of social media as it is practiced in the real world.
Randi Priluck is a professor of marketing at Pace University and Academic Director of the joint Lubin School of Business and Media Storm Masters program in Social Media and Mobile Marketing.
Visit http://global.oup.com/us/companion.websites/9780190215071/book/ to learn more.