New textbook alert: Social Media and Mobile Marketing Strategy

New book: Social Media and Mobile Marketing Strategy

[Social Media and Mobile Marketing Strategy] Professor Randi Priluck's Social Media and Mobile Marketing Strategy is the first textbook to combine social media and mobile technology with digital marketing strategy planning. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value. Numerous integrated examples and longer end-of-chapter case studies provide students with frequent opportunities to expand their understanding of social media as it is practiced in the real world.

Randi Priluck is a professor of marketing at Pace University and Academic Director of the joint Lubin School of Business and Media Storm Masters program in Social Media and Mobile Marketing.

Visit http://global.oup.com/us/companion.websites/9780190215071/book/ to learn more.