Belgium and England - Fall 2011

Undergraduate International Marketing Field Study MAR 356
International Field Study to Belgium and England - Brussels and London
January 2012

The International Marketing Field Study traveled to London and Brussels from January 2nd - 17th, 2012. Led by Prof. Martin Topol and Prof. Dennis Sandler, this course introduced students to marketing activities of US firms in the European Union. Students had a chance to study the effects of European integration on marketing activities in Europe and cultural values and norms in Belgium and England. The group had many great business site visits which included Coca-Cola, Microsoft, Landor, Palm Brewery, Peter Jones, and Tesco. They also visited with representatives from the EU Government and partner educational institution, European Business School.

Six Lubin students were each awarded $1,500 Figueroa Family
Scholarships
, for a total of $9,000 in funds awarded for this field study.

“This was an experience of a lifetime and I have Pace to thank. Overseas things are completely different, I've opened my mind and broadened my horizons. If you have the opportunity to the same, don't be afraid!”
- Katherine Moreno, BBA '12

[Fall 2011 Field Study to London and Brussels]
Manneken Pis, Brussels

  [Fall 2011 Field Study to London and Brussels]
European Commission, Brussels

“While in Belgium and the United Kingdom, I was able to interact with different cultures as well as engage with working professionals in my field of interest. It was most beneficial to get a "real-life" perspective on international business through this trip.”
- Shaliza Kassam, BBA '12

“Overall, the ten days I spent on this course I learned a lot about marketing, a lot about England and Belgium, but more importantly a lot about myself. It was an unforgettable experience that I know I will be able to remember for the rest of my life and I appreciate this opportunity that the Figueroa Scholarship provided for me.”
- Lauren McGoff, BBA '12

[Fall 2011 Field Study to London and Brussels]
European Commission, Brussels

  [Fall 2011 Field Study to London and Brussels]
Coca-Cola Visit, Antwerp, Belgium

“My time abroad in Europe was an amazing experience. We all made memories that I will always cherish and remember. I made friendships that I know will last.”
- Nicole Merlino, BBA '12
“This trip has opened my eyes to the rest of the world and has made me realize what it has to offer. I feel that even in those 10 days I have matured as a person and ultimately become more well-rounded.”
- Brittany Mangome, BBA '13

[Fall 2011 Field Study to London and Brussels]
The European Council Visit

  [Fall 2011 Field Study to London and Brussels]
London

“I liked seeing the contrast of the cultures between London and Brussels, and also both cultures compared to ours back home. In addition we were able to see the differences in the business world when we visited an array of different companies in both Brussels and London, including Landor, Coca-Cola, Microsoft and the European Council.”
- Olivia Holland-La Forte, BBA '12
[Fall 2011 Field Study to London and Brussels]
Big Ben, London