Brazil - Spring 2009
International Field Study to Brazil - Rio de Janeiro, Sao Paulo, Paraty, and Ilha Grande
Sustainability and Business
Petrobras University environmental responsibility
Cosan renewable energy
Azul Brazilian domestic airline; CEO David Neelman
Embraer aircraft manufacturer
Saco do Mamangua local entrepreneurs
Ilha Grande sustainable practices
Paraty green mapping
In Rio de Janeiro at Petrobras University, Izeusse Dias Braga, Jr., Head of International Communications, presented the challenges of responsible businesses of the future as he outlined the strategies followed by Petrobras, Brazil's largest supplier of energy and member of the Globally Responsible Leadership Initiative. Petrobras received the Distinguished Achievement award by the Offshore Technology Conference (OTC) in 1992, 2001, and 2007. In April 2006, Brazil was named energy self-sufficient. Petrobras is also known for giving back to communities by building schools and programs for the children and people of Brazil, Argentina, Peru, Paraguay and Colombia.
Pace faculty Claudia G. Green, PhD (Lubin) and Bill Ventura, PhD (Professor Emeritus, Biology, Dyson), and visiting Professor Rosa Garcia Sanchez, PhD (University of Sevilla) meet with Izeusse Dias Braga Junior, Head of Petrobras International Marketing Communications, following his presentation on Sustainability and Corporate Social Responsibility.
Cosan, the first global player in renewable energy which is located outside of Sao Paulo, hosted Pace students on a tour of the agricultural fields. Cosan made a presentation on the financial outlook for this sustainable company that uses energy from sugar cane to produce ethanol.
COSAN processed more than 39 million tons of cane in 2007/2008 crop.
Professor Bill Ventura (Pace) visiting the sugar cane fields with Manuela Marquez, Investor Relations and Engineer, and Erlon Pereira, Public Relations at Cosan Agricultural Headquarters.
Pace students visited the fields to learn more about how Cosan uses 100% of the sugar cane to produce ethanol, sugar, and alcohol. Typically, over 92% of Cosan's production of sugar is exported.
>> click to listen to an interview with David Neelman (Windows Media Audio)
David Neelman, the former CEO of JetBlue and the current CEO of Azul, his Brazilian domestic airline, furthered the discussion about sustainability by explaining the social entrepreneur approach of his 4th airline company. "Our goal is to provide an alternative to long bus travel for people of Brazil who have not formerly been on airlines. We are making air travel convenient and affordable for an entirely new market that has been left out and under served."
Students taking a tour at Azul following David Neelman's presentation.
Claudia G. Green, PhD, with David Neelman, former CEO of JetBlue, current CEO of Azul, and students Kyle Schafle and Gabriel Smith.
Embraer, the 3rd largest aircraft manufacturer in the world, accepts visits from only 10 universities a year. Pace was one of those 10 this year, and the only business school invited for a presentation and tour of the facilities. The rest of the universities were engineering schools.
Students Sandra Juliano, Nicole Kertezi, and Ellen Kohl looking at aircraft manufacturing at Embraer, the third-largest airplane manufacturer in the world. Only 10 universities outside of Brazil have the opportunity to visit Embraer each year. This year Pace was one of those and the only non-engineering school.
Embraer is the third-largest airplane manufacturer in the world and supplies jets to Jetblue and Azul (a new domestic Brazilian airline).
Lubin students hiking through the Brazilian Atlantic Rainforest to a village of entrepreneurs who make local art for sale all over Brazil.
Brazilian entrepreneur Pedro Souza carves boats out of caixeta trees found in the mangrove.
A trip to Brazil is not complete without a trip to the beach. Lope Mendez Beach has been voted one of THE most beautiful in the world. It is located on the Atlantic Ocean side of Ilha Grande, which is a large island located off the coast from Rio de Janeiro. Lubin students hiked here for a Saturday afternoon of frisbee, volleyball, and surfing!