Denmark and Sweden - Spring 2012

Undergraduate and Graduate Field Study in International Marketing - MAR 356 and MAR 680H
International Field Study to Copenhagen, Denmark and Stockholm, Sweden
Spring 2012

The International Marketing Field Study traveled to Copenhagen and Stockholm from May 21st - 31st, 2012. Led by Prof. Mary Long and Prof. Dennis Sandler, this course introduced students to marketing activities of US firms in the European Union. Students studied the effects of sustainability and European integration on marketing activities in Scandinavian countries, as well as cultural values and norms of Denmark and Sweden. The group participated in many great business site visits which included Copenhagen Capacity, Danish Design Center, Copenhagen Business School, Novozymes, Prime Group, and Tango Sponsorship.

Two Lubin students were each awarded $1,500 Figueroa Family Scholarships,
for a total of $3,000 in funds awarded for this field study.

[Spring 2012 Field Study to 

Copenhagen and Stockholm]
Prime Group, Stockholm

[Spring 2012 Field Study to 

Copenhagen and Stockholm]
Novozymes, Copenhagen

[Spring 2012 Field 

Study to Copenhagen and Stockholm]
Copenhagen Business School

[Spring 2012 Field 

Study to Copenhagen and Stockholm]
Copenhagen Business School
  [Spring 2012 Field 

Study to Copenhagen and Stockholm]
Copenhagen Capacity

[Spring 2012 Field Study to 

Copenhagen and Stockholm]
PostNord, Stockholm

[Spring 2012 Field Study to 

Copenhagen and Stockholm]
Stockholm

[Spring 2012 Field Study to 

Copenhagen and Stockholm]
Novozymes, Copenhagen
[Spring 2012 Field 

Study to Copenhagen and Stockholm]
Mårten Trotzigs Gränd, Stockholm