India - Fall 2012

India - Fall 2012 International Marketing

Graduate and Undergraduate Field Study in International Marketing
MAR 356E and Graduate MAR 680V
January 2013

The International Marketing Field Study traveled to India from January 7th – January 16th, 2013. Led by Dr. Pradeep Gopalakrishna, this course provided students with an introduction to the Indian economy, with a focus on marketing as it applies to modern India. While visiting Mumbai in the west and Bangalore in the south, students met with foreign business managers, educators, and government officials to discuss contemporary issues and business practices. Business visits included GfK Mode, Dentsu Advertising Agency, Rediff.com, Federation of Indian Export Organizations, ND Movie Studio, Infosys, Titan Watches, and Café Coffee Day.


Three Lubin students were each awarded $1,500 Figueroa Family Scholarships, for a total
of $4,500 in funds awarded for this field study.


[Fall 2012 India Field Study]
Bangalore
  [Fall 2012 India Field Study]
Infosys, Bangalore
[Fall 2012 India Field Study]
Denstu Advertising Agency, Bangalore
[Fall 2012 India Field Study]
Bangalore
  [Fall 2012 India Field Study]
Bangalore
[Fall 2012 India Field Study]
Rediff.com site visit, Mumbai
  [Fall 2012 India Field Study]
ND Movie Studio, Mumbai
[Fall 2012 India Field Study]
Mumbai
[Fall 2012 India Field Study]
Infosys, Bangalore
  [Fall 2012 India Field Study]
Bangalore