Creating & Building a Fashion Brand

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Creating & Building a Fashion Brand

Description

The presentation will focus on the challenges of the building and branding a unique brand. Topics include  financing, production, marketing and operation.

By

Lynne Lambert

On Tuesday, October 29, 2013
5:45 - 6:45 p.m.
Entrepreneurship Lab, Pace University,
163 William Street Room 344,
New York City Campus, NY 10038

 


Lynne Lambert, NYCSubwayLine.net

Inspired by the colored circles of the Boro Hall subway sign, Lynne launched a line of tees and hats featuring these iconic NYC subway circles, and the NYC Subway Line was born.

Financed by the $125K life savings from her acting career, sales have ranged as high as $1.2 Million dollars.  With no business training at all, but a strong background in marketing herself as an actor, Lynne had a steep learning curve for running her business.  In 2007 she was one of the winners of the “Make Mine a $Million Business” competition sponsored by American Express.