Graduate Marketing Programs
MBA Marketing Management
Marketing management plays a key role in the function of the American business organization. It utilizes concepts from the behavioral sciences, economics and quantitative methods. The challenge to marketing managers is to develop strategies that lead to the attainment of the firm's objectives by providing customer satisfaction more effectively than competitors. The objective of the marketing management major is to prepare students for careers in marketing management, product management, marketing of financial services, sales management, advertising and related staff postions. By choosing appropriate electives, students can orient their studies toward career opportunities that provide maximum potential for advancement.
>> Click for degree requirements and more information about the MBA - Marketing Management
Marketing management plays a key role in the function of the American business organization. It utilizes concepts from the behavioral sciences, economics and quantitative methods. The challenge to marketing managers is to develop strategies that lead to the attainment of the firm's objectives by providing customer satisfaction more effectively than competitors. The objective of the marketing management major is to prepare students for careers in marketing management, product management, marketing of financial services, sales management, advertising and related staff postions. By choosing appropriate electives, students can orient their studies toward career opportunities that provide maximum potential for advancement.
>> Click for degree requirements and more information about the MBA - Marketing Management
