Events

NYC Lab Co-Managers Julie Ching, Kaitlin Gallucci, and Maddy Lau will be panel speakers at the Internet Retailer Conference & Exhibition (June 2009, Boston) and the Direct Marketing Association (DMA) Conference & Exhibition (October 2009, San Diego). They will be discussing the research the IDM Lab has done for the Participatory Marketing Network (PMN) on Gen-Y consumers and leveraging social media.

The IDM Lab successfully trained approximately 20 entrepreneurs on Saturday, October 18th, 2008, in New York City's Chinatown. The Lab Managers, Maddy Lau and Julie Ching, assisted by the IDM Business Analyst Clark Wu, delivered a three-hour seminar on the principles of marketing and interactive communication to a lively group of Chinatown business people. The seminar was given in both English and Chinese. This was the IDM Lab's first venture into assisting local business people prepare for the 21st century's marketing challenges. The IDM Lab is planning more seminars with the NYC Department of Small Business Services.

The Annual Direct/Interactive Marketing Student Career Forum, Friday November 14th, 2008

Lunch & Learn Series - Free food and guest speakers from firms. Dates TBA.