Hudson Valley Direct Marketing Association Laura L. Smith Scholarship Award

On December 3, 2010, two Lubin School of Business students were honored with the Hudson Valley Direct Marketing Association (HVDMA) Laura L. Smith Scholarship Award, presented to students at Pace who have contributed in an exceptional and visionary way to the professionalism of the direct marketing industry. Pleasantville campus student Dan Klein '11 and New York City campus student Sonny Patel '11, both managers of the Interactive and Direct Marketing (IDM) Lab (www.pace.edu/idmlab) on their respective campuses, received the 2010 Laura L. Smith Scholarship Award for their exemplary leadership skills, participation in growing the IDM studies program at Lubin, and demonstrated qualities of future leadership in the direct and interactive marketing industry.

The HVDMA is an information and networking club for direct marketing professionals from Connecticut, New York, and New Jersey. Its goal is to support the direct marketing industry by creating opportunities for professionals to network, to learn, and to contribute to the direct marketing community through fundraising and by sharing resources and expertise. A non-profit organization, the HVDMA provides a showcase for the Hudson Valley Direct Marketing industry's best practices, and provides quality education through its programming and its affiliation with the Pace University Direct Marketing Program. This affiliation enables the HVDMA to support newcomers to the industry through a formal scholarship program and exposure to industry leaders.

HVDMA AWARDS
In 2002, the HVDMA established an annual Award and Scholarship program. This marked the beginning of a proud tradition that gives visibility to industry leaders, and encouragement to those who are entering the field.

Laura L. Smith Scholarship Award Scholarship Criteria: The award is presented to degree candidates in the Direct and Interactive Marketing Program at Pace University's Lubin School of Business who are self-paying for their education (not reimbursed by an employer). Recipients are selected for academic excellence, as well as enthusiasm, professional qualities, and potential to benefit the industry.

2010 HDVMA Awards Ceremony

Left to right: Dan Klein (2010 Award Winner, Manager of Pleasantville IDM Lab); Rob Coloumbe (Pleasantville IDM Lab); Duval Culpepper (Pleasantville), Kim Weiss (Co-Manager of New York City IDM Lab); Sonny Patel (2010 Award Winner, Co-Manager of New York City IDM Lab), Heather Kress (New York City IDM Lab), Pace University marketing professor Kathy Winsted (Pleasantville). Not pictured: Michael Kern (New York City).
Left to right: Dan Klein; Andrea Cumberbatch (HVDMA Board Member; Client Service Manager SRDS, Inc.); Margaret O'Halloran (HVDMA President; Associate Marketing Director, Stay Well Consumer Health Publishers), Sonny Patel; Bob Sawyer (HVDMA Board Member; CEO, Sawyer Direct)
Left to right: Andrea Cumberbatch and Dan Klein
Left to right: Andrea Cumberbatch and Sonny Patel
Left to right: Sonny Patel and Dan Klein proudly displaying their awards
Dan Klein		Sonny Patel