IDM Student Awards

left to right: Ernan Roman, author of Voice of Customer Marketing and keynote speaker; Heather Kress; Julian Carvahlo; Gerry Pike, Chairman of the DMIX; Harvey Markovitz, Clinical Assistant Professor of Marketing and Director of the IDM Lab

At The Direct Marketing Idea Exchange Club's annual lunch at the Yale Club on May 18th, 2011, Lubin IDM Lab students Julian Carvalho, MBA '11, and Heather Kress, BBA '11, each won a cash award for demonstrating outstanding scholarship and potential leadership in the Direct and Interactive Marketing Industry. The awards were based on competitive application process on an international scope. During the awards presentation the chairman of the DMIX lauded and thanked Lubin for its ability to train future leaders of the industry.

Founded by the late Nat Ross in 1970, The Direct Marketing Idea Exchange, Inc. is a membership club by invitation only. Consisting of leading Direct Marketers across the United States, DMIX is committed to the exploration of direct marketing ideas in a creative, innovative and forward-looking manner. Its membership consists of members from Fortune 100 companies and small service companies, meets six times a year, and sponsors special direct marketing scholarships.