eLubin

October 2014 eLubin


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Pace University and Media Storm Announce First Ever Agency-Branded Degree

  [Pace University and Media Storm Announce First Ever Agency-Branded Degree]
Lubin today announced a first-of-its-kind collaboration, co-branding its new Master's Degree in Social Media and Mobile Marketing with Media Storm, the second-largest independent media planning and buying agency in the U.S., working with such clients as MTV, FOX, CMT, Starz, Sundance Channel, and Food Network. The co-branded MS degree program (#PaceMediaStormMS) begins in January 2015 and is designed for marketing managers, advertising executives, and aspiring communications professionals who want to develop their skills in digital marketing and gain exposure to the latest techniques in the industry.

"Pace University has long been a leader in experiential learning, and we are thrilled to take a step further with this unique collaboration with a leading industry practitioner," said Dean Neil Braun. "Social media and mobile technology have fundamentally transformed our culture," said Jon Cropper, architect of the collaboration, and Resident Futurist at Media Storm. Pace and Media Storm launched their collaboration at Pace's Schimmel Center (home of the famed Actors Studio Program) and previewed the program with an event featuring Internet star Daria Musk. Using Google+'s video chat feature "Hangouts" to perform live concerts online, Musk's music went viral. Now she has more than 3.5 million fans on Google+ and more than 44 million views. For more information, visit mediastorm.pace.edu.
> more info

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  [Meet the Executive: CBS COO]
Meet the Executive: CBS COO
Pace University Trustee and Lubin alumnus Joseph Ianniello '90, COO, CBS Corporation, will be visiting the Pace Pleasantville campus for a discussion on his experience rising to the C-suite at a Fortune 500 Company. The event will occur on Wednesday, November 12, a the Goldstein Fitness Center. To reserve a space at the lecture, visit www.pace.edu/lubin/ianniello.
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PepsiCo Exec Talks Performance and Purpose
[PepsiCo Exec Talks Performance and Purpose]
Lubin will continue its Executive in Residence series this fall when Mario Mercurio, senior vice president and general manager, Franchise Business Unit, Pepsi-Cola North America Beverages, visits the New York City campus on November 17. Mr. Mercurio has extensive experience in building brands, developing new marketplaces, and driving mutually profitable growth with the company's diverse network of independent bottlers.
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Dean Braun Featured in AACSB's eNEWSLINE
  [Dean Braun Featured in AACSB's eNEWSLINE]
Dean Neil Braun is featured in the AACSB's eNEWSLINE publication this month in the "Dean's Corner." He talks about the skills gap employers perceive between what higher education produces and what they need. Building on Pace's legacy, Lubin is addressing this by putting structure and rigor around experiential learning with the Lubin Professional Experience. Key learning goals include: self-awareness and management, interpersonal relationships, and organizational effectiveness. Read the full article at enewsline.aacsb.edu/deanscorner/braun.asp
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CEFR Hosts Women's Leadership Event in Accounting
[CEFR Hosts Women's Leadership Event in Accounting]
Leslie Seidman
photo by Rob Horne
Leslie Seidman, executive director of Lubin's Center for Excellence in Financial Reporting, collaborated with the Institute of Management Accountants (IMA) to host the first-ever Women's Accounting Leadership Series event in New York City on October 15. A select group of Pace alumnae in the accounting profession, Lubin accounting professors, and student leaders attended expert-led sessions on leadership skills, new Financial Accounting Standards Board guidelines, and recent developments in auditing. "We were honored to host the pilot for the Women's Accounting Leadership Series here at Pace University," said Leslie Seidman. "Participants from all levels of their accounting careers discussed current business issues as well as career issues. IMA and Pace are committed to continuing to provide a forum for women to learn from each other and experts about how to succeed in accounting and finance roles in corporate America."
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Entrepreneurship Grants Up to $7,500 Available!
[Entrepreneurship Grants Up to $7,500 Available!]
Ted and Pat Levine
Pace University has established the Ted and Pat Levine Proof of Concept Entrepreneurship Initiative to provide competitive cash awards to Pace students and alumni who graduated in 2012-13 and 2013-14. Grants will support proof of concept projects to better understand if a product or service idea can be transformed into a successful entrepreneurial venture. Managed by the Entrepreneurship Lab, the Levine Initiative promotes new business development. For more information visit www.pace.edu/levine.
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Are You Ready For Your Encore Career?
[Are You Ready For Your Encore Career?]
The Pace Encore Transition Program is a five-session course designed for executives and professionals over age 50 who are ready to explore encore career opportunities in the non-profit and public service sectors. Led by non-profit leaders, Pace faculty, and seasoned career coaches, sessions feature talent who share their experiences of successful transitions. Placement professionals are also present to help transitioners find meaningful work that enables them to use their skills and experience to assist others. The next session runs November 10 - 19. An application and program details may be found at www.pace.edu/encoretransition. For additional information, contact jtucker@pace.edu.
> more info

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Register for the Pace Veterans Boot Camp
[Register for the Pace Veterans Boot Camp]
The Veterans Entrepreneurship Boot Camp organized by the Entrepreneurship Lab is an intensive seven-week course that includes business and technical instruction, collaborative lab time, and networking opportunities. This program is supported by a $50,000 grant from the Blackstone Charitable Foundation. Boot camp will be held on Thursdays beginning February 19 and running through April 23. For veterans seeking additional information about the boot camp, contact the program director, Bruce Bachenheimer, at bbachenheimer@pace.edu.
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Paid Professional Fellowships Available
[Paid Professional Fellowships Available]
Michael Dezer '68
Thanks to a generous gift from Michael Dezer '68, Lubin's Entrepreneurship Lab will support five Professional Fellows in both the fall and spring semesters. Students selected for the paid fellowship will work directly with Israeli startups, gaining significant experience in leadership and strategy. One student will also have the opportunity to travel to Israel to complete an apprenticeship. For details on the five available positions and application instructions, e-mail entrepreneurship@pace.edu. To learn more about Michael Dezer and his gift, visit the Dezer gift page.
> more info

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Announcing the Pace Business Plan Competition Winner
[Announcing the Pace Business Plan Competition Winner]
Christa Gray Page '14
Christa Gray Page '14 is the 2014 Pace Business Plan Competition winner. She is co-founder and president of 50ROOTS.com, an e-commerce site dedicated to selling high quality products that are innovative, homegrown, and made in America. A significant number of the items are created using repurposed or upcycled materials. The Pace Business Plan Competition fosters entrepreneurial spirit among students, promotes practical business skills, and encourages the creation of new ventures.
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Ernst & Young Scholarship Winners
  [Ernst & Young Scholarship Winners]
Ernst & Young Scholarship winners
Lubin students Kimisei Miyake, Gianna Khader, Anthony Fanelli, Freskida Gjokaj, Antonella Aceto, Alex Rough, DanDand Lu, Hantze Toureau, Amy Chen, Meghan Boyle, and Stephanie Deodat are recent recipients of the Ernst & Young Scholarship award. A scholarship dinner was held September 23 to celebrate the students and their accomplishments. The Ernst & Young Fund for Excellence in Accounting Education provides awards of $5,000 each to outstanding Lubin students in a qualified undergraduate or graduate accounting program. Ernst & Young LLP established the scholarship fund in 2010 to promote educational excellence in accounting at Pace. To date, over $310,000 has been donated by Ernst & Young and its employees to the scholarship fund.
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Lubin Team Wins Gold
[Lubin Team Wins Gold ]
Collegiate Echo Challenge winners
At the 2014 Marketing EDGE Collegiate Echo Challenge, a prestigious annual international competition recognized by direct and interactive marketing industry executives, Lubin students Alisha Frederick, Amy Hashem, Scott Levine, and Xinyuan Wu received first-place gold in the graduate division, while Joseph Lagrutta and Jessica Yoguez won an honorable mention for market research. Two other Lubin teams were selected as semifinalists from more than 200 entries. The undergraduate semifinalist team from Lubin's Interactive and Direct Marketing (IDM) Lab was headed by Emileigh Beauregard with IDM team members Elena Baez and Michael Fortunas. The students' challenge was to develop an integrated digital and traditional marketing plan for acquiring new Domino's Pizza customers.
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ALUMNI NEWS
Celebrate Lubin!
[Charles Mak]
Charles Mak '77, '80
Lubin's signature fundraising event, formerly the Lubin Luncheon, has been re-launched as Celebrate Lubin! The event will be held December 4 from 6:00-8:30 p.m. at the Harmonie Club in midtown New York. We will be honoring Charles Mak '77, '80, senior advisor, Morgan Stanley, with the 2014 Alumni Achievement Award. Christina M. Ostran '08, manager, EY, will receive the Recent Alumni Service Award. Register today! Visit www.pace.edu/celebratelubin.
Homecoming 2014
[Homecoming 2014]
Alumni, current students, families, staff, and faculty, you are invited to Homecoming and Family Weekend! Join the celebration October 24 and 25 in New York City. The weekend features a welcome reception, Homecoming bazaar, a Pace Family brunch, and a Leaders and Legends Reception and Dinner.

LUBIN PROGRAM NEWS
[NEW Executive MBA Program Video]
NEW Executive MBA
Program Video
Lubin's Executive MBA program combines pragmatic professional education with a focus on real-world problem solving, and its innovative hybrid format means students spend just 34 days on campus while earning their degrees. In a new video, current students and recent alumni discuss the program's impact.

FACULTY NEWS
In Memoriam:
Dr. Surendra K. Kaushik
[Surendra K. Kaushik]
Surendra Kaushik, PhD, professor of Finance, and founder of the Mrs. Helena Kaushik Women's College in India, passed away in his hometown on July 30. Dr. Kaushik created the school, named for his wife, to promote women's empowerment through education. Pace and the Kaushik family held a memorial service in his honor on Sunday, October 5, at Pace's Graduate Center in White Plains, NY.


 
[In the News]  

  In the News