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Overview
The MBA in Marketing Management prepares students for careers in marketing management, product management, marketing of financial services, sales management, advertising, and related staff positions. By choosing appropriate electives, students can orient their studies toward career opportunities that provide maximum potential for advancement. The goal of the program is to prepare students for a first-level marketing management position in for-profit and non-profit organizations.
Program and Courses
The MBA in Marketing Management program blends theory and practice into a curriculum that enhances the understanding of marketing management. Our program seeks to develop skills and abilities in students that enable them to engage in analysis and successful decision making in all spheres of marketing. Faculty require integrative cases and/or term projects in the majority of their classes to ensure that MBA students gain experience in group problem solving, negotiation, managerial decision making, budgeting and time management.
Degree Requirements
Preliminary Skill (0 credits)
Foundation Core (0-19 credits)
Professional Core (15 credits)
Required Specialization Courses (6)
MAR 635 Research and Survey Methods
MAR 675 Strategic Marketing Planning
Specialization Electives (9) choose three
MAR 620 Consumer and Organization Buying Behavior
MAR 640 Sales Management
MAR 641 Business to Business Marketing
MAR 643 Interactive and Direct Marketing
MAR 644 Customer Relationship Management
MAR 645 Advertising and Sales Promotion
MAR 649 eMarketing
MAR 654 Marketing of Services*
or
MAR 655 Marketing of Financial Services*
(* Students may take either MAR 654 or MAR 655, but not both.)
MAR 660 New Product Development
MAR 680 Seminar in Marketing
MAR 681 International Marketing
MAR 692 Research Project
Breadth Electives (6)
Lubin 600 level, not MAR or MBA prefixed
(Click for information on breadth electives.)
Total Credits: 39-58
Please click on the course name to see the course description, or click to view all marketing course descriptions.
Faculty
The faculty of the Marketing Department are experts in the field. All of our full time faculty are actively engaged in scholarly productivity, with publications in several leading marketing journals such as The Journal of the Academy of Marketing Science, the Journal of Business Research, and the Journal of Retailing, to name a few. Many of our faculty are seasoned executives who bring special talents, experiences and valued business relationships into our classrooms. Our faculty are committed to scholarship and to the task of educating students to be "workplace-ready."
Career Opportunities
Marketing activities span many functions, across nearly all forms of business, governmental agencies and organizations including for-profit and not-for-profit operations. The range of jobs and functions performed by persons involved in marketing is especially diverse, and continues to evolve with the advances of technology and the formalization of the practice of marketing. The high demand for marketing personnel is based on several factors. Increasing numbers of service firms, non-profit institutions, political candidates, and others are applying marketing principles in their daily operations. Deregulation of several major industries (such as banking, telecommunications, and transportation) has also encouraged these industries to increase their marketing efforts. The rise in foreign competition and the attractiveness of many international markets has provided valuable opportunities for the expansion of many U.S. firms into distant marketplaces. Further, the increase in new technologies has also created new methods of implementing effective marketing programs that have introduced new methods of competition and great business opportunities.
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"The quantitative courses at Pace have given me a solid foundation in the marketing program and my academic career. The courses introduce students to important skills and powerful tools. One can imagine how surprised I was when these very same concepts and tools were mentioned during job interviews. The marketing courses took me beyond textbook theories by offering a real-world perspective. While interacting with various professionals, I realized that the skills I acquired are practiced at some of the most successful firms."
An-Ju Hsu
MBA in Marketing
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Quick Links for
Prospective Students
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Corporate Internship Opportunities
Pace's Cooperative Education and Career Services program is the largest university internship program in the New York metropolitan area. Many of our marketing students obtain internships through this office and can receive course credit for qualified internships.
Field Study Courses
The Marketing International Field Study affords students a unique opportunity to learn about business customs and practices in different cultures through intensive study and travel. Students meet with foreign business managers, educators, and government officials to discuss contemporary issues and business practices.
Career and Industry Links
Flexible Scheduling
To accommodate the needs of employed students, the program is designed with variable course loads and conveniently scheduled late afternoon and evening classes. The University also offers extended hours for many administrative offices to serve its working students.
Convenient Locations
The MBA in Marketing program is offered at the New York City downtown campus, located in the center of the city's financial district, just a few blocks from Wall Street, and the Westchester campus in White Plains, NY, near many corporate headquarters.
Admission
A U.S. bachelor's degree or an equivalent degree from a foreign school is the preferred undergraduate degree requirement for admission into the program. In addition to a resume, a personal statement, a GMAT or GRE score report, and two recommendations, applicants must submit official transcripts from all colleges and universities they have attended. A recent TOEFL score, no more than two years old, is required of all applicants whose native language is not English or who did not receive a bachelor's or master's degree from a U.S. institution. Recommended application deadlines are August 1 for the fall entry term and December 1 for the spring entry term. Click for our Application Guidelines and Checklist.
For admission information, please contact:
Office of Graduate Admission
New York City Campus
Phone: (212)346-1531
E-mail: gradnyc@pace.edu
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Office of Graduate Admission
White Plains Graduate Center
Phone: (914)422-4283
E-mail: gradwp@pace.edu
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Contact Us
For a graduate catalog and an application for admission, please fill out our online form. Click for information about graduate information sessions, online chats, and graduate recruitment events. Click for information about Campus Tours, or call 212-346-1323 to schedule a tour. To request a brochure, application packet, or other printed materials, please fill out our online form. You may also call 1-800-874-PACE or send your request via e-mail to infoctr@pace.edu.
For additional information about the MBA in Marketing Management, contact:
Marketing Department Chair
Martin T, Topol, PhD
212-618-6449
mtopol@pace.edu
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Marketing Department Graduate Program Chair
Mary M. Long, PhD
212-618-6453
mlong@pace.edu
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