Advanced Graduate Program - Marketing Management

(Click on the course numbers to read the course descriptions.)

Module - Marketing Management (Major - Marketing)

MAR 635 Business Research and Survey Methodology
MAR 675 Strategic Marketing Planning
MAR 620 Consumer and Organization Buying Behavior*
MAR 640 Sales Management*
MAR 641 Business to Business Marketing*
MAR 643 Interactive and Direct Marketing*
MAR 644 Customer Relationship Management*
MAR 645 Advertising and Sales Promotion*
MAR 647 Advertising Campaign and Media Strategy*
MAR 649 eMarketing*
MAR 653 Advanced Case Studies in Marketing Management*
MAR 654 Marketing of Services*
MAR 655 Marketing of Financial Services*
MAR 660 New Product and Service Planning and Development*
MAR 680 Seminar in Marketing*
MAR 681 International Marketing*
MAR 692 Research Project*
*(Students must take three of these courses)