Marketing BBA

	Pace University undergraduate International Marketing major David Trahan talks about the many internship opportunities offered by the university that helped shape his career, and how the resources available to students made his learning experience more enjoyable. >> larger version

The mission of the Marketing Department is to prepare students for entry-level career positions by developing specialized skills relevant to understanding consumers and all aspects of the marketing process. Our programs are designed to develop proficiencies in product planning, distribution, pricing, promotion, and related marketing activities as they exist in a variety of organizations. Building on a broad-based marketing core curriculum, the marketing major gives students the opportunity to concentrate in one of the four areas outlined below. All marketing majors or students considering a major or minor in marketing should consult with their major advisor or marketing department chair or undergraduate program chair for advisement before beginning their junior year.

Students are required to choose one of the following four areas of concentration:

Area I: Global Marketing Management
Area II: Advertising and Integrated Marketing Communications

Each concentration consists of specific required courses and two or three marketing elective courses. The international marketing concentration also allows students to select several courses in related disciplines to satisfy the concentration elective requirement. Students should consult with their major faculty advisor or the marketing department chair or undergraduate program chair for assistance in selecting elective concentration courses that are most suited to one's interests and careeer objectives. Click the links above to explore each concentration.