BBA in Marketing, Global Marketing Management Concentration
| Overview | Program and Courses | Faculty | Corporate Internship Opportunities | Career Opportunities | Field Study Courses Career and Industry Links | Convenient Locations | Admission | Contact Us | Quick Links for Prospective Students | Apply Now |
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Overview The mission of the marketing program is to prepare students for lifelong learning which utilizes critical thinking skills in order to solve business problems. Courses and programs emphasize the practice of marketing and application of marketing principles in the context of the highly technological, global economy. A marketing major with a concentration in Global Marketing Management prepares students for careers in a variety of jobs in Marketing Analysis and Research, Product or Brand Management, Product Planning, Customer Analysis, Logistics, Wholesaling and Retailing, Customer Relations, Personal Selling, Promotion Management, and Services Marketing. Marketing activities span many functions across nearly all forms of business, governmental agencies and organizations, including for-profit and not-for-profit operations. Marketing is a line function essential to the performance of a company and students following the Global Marketing Management concentration will be prepared to pursue a broad range of career opportunities. Students who major in marketing learn about the functional areas related to the marketing process—including brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students learn about product planning and development, pricing, distribution, consumer decision making, and global marketing. Employers include large business and industrial firms, but also smaller companies, private research organizations, and advertising and promotion agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where managerial marketing training can open up job opportunities. The Pace University Marketing Association (known as P.U.M.A.) in New York City and Pleasantville engages in a variety of community service activities that help students develop and strengthen their marketing skills. Employers look very favorably on students who are active participants in clubs and community services. In addition, both these clubs have teams that participate in the American Marketing Association International Collegiate Conference. PUMA chapters on both campuses are proud of their accomplishments in the various AMA collegiate competitions. Program and Courses The learning objectives for the marketing major with a concentration in Global Marketing Management build on the skills that a person needs to perform a marketing job within the industry. The learning objectives of the marketing major program are as follows:
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| In addition, students who choose a concentration in Global Marketing Management are required to take Consumer Behavior, Selling and Sales Management, and Managerial Marketing. Students in this concentration can elect to study Customer Relationship Management, Direct Marketing, Advanced Sales Promotion and a variety of management-oriented electives that focus on the skills and breadth needed to be a manager of a product, brand or service. Students select courses based on their interests; this concentration provides flexibility for students to combine courses based on their career goals and other academic and extra-curricular interests. Like other marketing students, students who major in marketing with a Global Marketing Management concentration are required to take one internationally-oriented course. Students select from a variety of courses, including International Marketing, International Field Study in NYC or an International Field Study course that includes one week to ten days abroad meeting with business executives (MAR 356 or MAR 357). DEGREE REQUIREMENTS University Core (60) Business Core (30) Major Requirements (27 credits) (MAR 250 (3) is applied toward the Business Core) Marketing Core: (9 credits) MAR 250 Principles of Marketing (3) MAR 322 Marketing Research (3) MAR 499 Advanced Marketing Management (3) Area of Concentration: (18 credits) Required Concentration Courses (9) MAR 323 Consumer Behavior MAR 331 Managerial Marketing MAR 332 Selling and Sales Management Required International Marketing Course (3) Select ONE course from the following: MAR 351 International Marketing MAR 352 International Advertising and Promotion MAR 356/357 International Marketing Field Study Elective Concentration Courses (6) Select any TWO other Marketing courses. Free Electives (11 credits) Total Credits: 128 Click the course number to view the course description, or click to view all marketing course descriptions. Faculty Lubin faculty is comprised of accomplished practitioners and scholars who offer students a stimulating and interactive learning experience. Their research is often quoted in academic publications such as Journal of Business Research, Psychology and Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and business publications such as Fortune, Business Week, The Wall Street Journal, and Marketing Management. Highly qualified faculty with managerial experience and business backgrounds in diverse field of marketing teach in the Global Marketing Management program. In addition, faculty research and consulting often involves problems and practices that are current in the workplace. The faculty regularly incorporate their research work into their courses, helping to bridge the gap between theory and practice. Career Opportunities Since one of our primary goals is to prepare students for employment, the Marketing Department encourages students to participate in the University's Career Services' program to assist students in finding their ideal job path and degree. Over 400 employers recruit graduating students from Pace for professional positions through the campus interview program and Career Fairs. The resume referral program is a very good way for students to obtain employment after graduation. Students must attend a mandatory orientation workshop, submit resumes, then review positions and apply online. Marketing majors with a concentration in Global Marketing Management can interview for jobs with these titles and others:
Corporate Internship Opportunities In addition, the Marketing Department encourages students to participate in Pace's Cooperative Education Program. The Cooperative Education department's Internship program allows qualified students to earn up to six credits for employment in a structured program that assists students in their efforts to relate marketing study to marketing practice. Over 170 students have participated in internships over the past five years. Companies include:
The Marketing Department has been offering international field study courses for over 25 years. Students learn about marketing in the context of a foreign country. Students are given a unique opportunity to learn about business customs and practices in different cultures through intensive study and travel in a foreign country. Meeting with foreign business managers, educators, and government officials provide opportunities to discuss contemporary issues and business practices. In addition, students will study the cultural values and norms of the country being visited and participate in various cultural events and activities. Prior to departure, students are required to have an approved research topic, which will be developed during the field study. A research report incorporating the field experiences is due two weeks after the conclusion of the field study. In addition, the department also offers a New York City-based international field study that has similar objectives to the travel abroad field study, but all visits are in the New York Metropolitan Area. Students visit multinational firms in the New York metropolitan area to learn from and question executives about their businesses. Executives in charge of global marketing, advertising, investment, and media activities make formal business presentations specifically designed for Pace students. Career and Industry Links American Marketing Association - The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry. The DMA - The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. CRMXchange - "The gateway to the contact center and customer care community" offers many free webinars covering customer service and customer relationship management issues and offers many white papers that offer insights into emerging business practices in this industry. FITA (The Federation of International Trade Associations) - has 450 association members and 450,000 linked company members dedicated to the promotion of international trade, import-export, international logistics management, international finance and more. The FITA Global Trade Portal, is the source for international import export trade leads, events, and links to 8,000 international trade (export import) related Web sites. eMarketer - Excellent source for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. MarketingProfs - specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media. With over 322,000 members and 300 contributors, MarketingProfs provides members with practical marketing tools and information in many forms, including articles, online seminars, case studies, workshops, templates, benchmark survey reports, buyer’s guides and thought-leader panel discussions. Building Brands - A team of marketing professionals share many years of experience in building brands that build business. Adweek.com: Career Network - A multitude of career resources for the marketing student and professional, including help wanted ads, resume workshops, and job search tips. Entrepreneur Resource Center - "Are you an entrepreneur? Start It, Sell It, & Make a MintM" by Joe John Duran is the guide you need to effectively start, build, and grow your business. Learn more in the Entrepreneur Resource Center. Careers in Marketing - Links to help explore a rewarding and interesting job in the world of marketing. Marketing Research Association - MRA promotes excellence in the opinion and marketing research industry. They provide members with education, training, business services and high-quality publications. Special features include Classifieds, a Career Guide, News & Events, and more. Occupational Outlook Handbook - Provides information on Marketing, Advertising, and Public Relations Managers including Nature of the Work, Working Conditions, Employment Training, Other Qualifications and Advancement, Job Outlook, Related Occupations, and Sources of Additional Information. Sales and Marketing Center - Provides information on the career opportunities in Sales and Marketing, including definitions of selling, what salespeople do, and training and education requirements. Convenient Locations Pace University's locations in in New York City and in Westchester County, north of New York City makes it ideal for developing co-op and career opportunities for students. The New York metro area has long been known as a major location for companies of all sizes engaged in Global Marketing Management. Admission For admission information, please contact:
Contact Us For an undergraduate catalog and an application for admission, please fill out our online form. Click for information about Campus Tours and Information Sessions, or call 212-346-1323 to schedule a tour or information session. To request a brochure, application packet, or other printed materials, please fill out our online form. You may also call 1-800-874-PACE or send your request via e-mail to infoctr@pace.edu. For additional information about the program, contact the following individuals: Marketing Department Chair Martin T. Topol, PhD New York City campus 212-618-6449 mtopol@pace.edu Undergraduate Program Chair Pradeep Gopalakrishna, PhD Pleasantville campus 914-773-3646 pgopalakrishna@pace.edu |
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