Concentrations for BBA in Marketing Majors
Lubin is a great choice for the start of your career in marketing:
Build Towards Your Goals
With either marketing concentration from Lubin, you will gain knowledge of traditional, social, mobile and digital marketing media. Both marketing concentrations share a common core, so you have all the tools you need to launch your marketing career anywhere. Study abroad or intern with a New York ad agency, media company, publishing house, or entertainment venture - whichever concentration you choose. Within this intense and business-critical discipline, you can concentrate your studies in:
What you learn at Lubin, the contacts you generate, and the New York City experiences you integrate will position you to take your career to the highest possible echelon. Just ask the recent graduates who were hired at a rate 10% above the national average (Source: National Association of Colleges and Employers). Notable marketing alumni include:
Already in the working world and ready to finish your degree?