BBA in Marketing - Global Marketing Management

With a Lubin BBA in Global Marketing Management, you can succeed anywhere, bringing your skills, connections, and savvy to bear on exciting and dynamic challenges in:

brand management

customer analysis

market analysis and research

product planning

Through Lubin, you can take your studies abroad to see marketing in action in:

Asia

Europe

South America

Yet, there's no better place in the world to study marketing than in the heart of metropolitan New York City, the headquarters of nearly 90 Fortune 500 companies, including global heavyweights spanning the financial, marketing, advertising, and entertainment sectors:

Interpublic

Omnicom

Viacom

Virgin Media

McGraw-Hill

Time Warner

10%

Even in these economically challenging times, Pace graduates were hired at a rate 10% above the national average. (Source: National Association of Colleges and Employers)

Lubin's Global Marketing Management program will enable you to develop knowledge and skills of marketing principles in the context of the highly technical global economy. And through international field study courses, you'll be able to live, learn, and develop your marketing knowledge and acumen in countries around the world. Through Lubin you gain:

An international perspective as it relates to the advertising and marketing profession
Excellent connections in the business world with high-ranking professionals across the globe
Essential skills necessary to succeed in international business settings
A broad and deep perspective and understanding of marketing's relationship to other business fields
A keen sense of 21st-century marketing and the skills employers are looking for

Click to view curriculum for the BBA in Global Marketing.

Lubin puts you at the center of the world's business life, through a network of alumni and corporate partners that reaches into major financial institutions, media companies, and growing businesses in every industry. Through our LinkedIn mentoring program, you will connect with prominent Lubin alumni in your field. We get you out of the classroom and into internships and career-opening events. We also get you out and involved in this lively metropolitan area. Both of our campuses give you the connections, the opportunities, and the access to launch your career successfully.

Take full advantage of your dedicated team of advisers while you're here. They can guide you through the program and into your career, opening doors and making connections for you.

Pace University is #1. According to U.S.News & World Report's Short List, Pace is one of the top five schools in the U.S. for internship placement. That makes Pace the No. 1 school for internships in metro New York.

Gain valuable experience in one or more internships—with internationally respected companies. Students majoring in Global Marketing Management have interned at:

Aim Strategies

Allstar Marketing Group

Buick Classic

Chanel

Decca

Direct Agents

Donna Karan

Epsilon

G+J USA Publishing

Hearst

JPMorgan Chase

March of Dimes

Metropolitan Transit Authority

McCann Erickson

Media Edge

MTV

MZI Global

NBCUniversal

A.C. Nielsen

NYSE Euronext

Pace Law School

Pepsi

River-to-River

Samsung

Sony-BMG

Steiner Sports Marketing

NBCUniversal

Zenith Media

831 students from 81 countries. Build your global network and take it with you when you graduate!

The application process can feel stressful—lots of forms to fill out, deadlines, tours, interviews—but know that we are right here with you every step of the way. Visit the "How to Apply" page for easy guidelines for submitting your application. In addition to the application, official high school transcripts, and college transcripts (for transfer students), a personal statement/essay, and two letters of recommendation in sealed envelopes are required for admission. SAT I, ACT, and/or TOEFL scores should be sent directly to the Admissions office.

For admission information, please contact:

New York City campus
Undergraduate Admission
Phone: 212-346-1323
E-mail: ugnyc@pace.edu

Pleasantville campus
Undergraduate Admission
Phone: 914-773-3746
E-mail: ugplv@pace.edu

Click for information about campus tours and information sessions, or call 212-346-1323 to schedule a tour. To request a brochure, catalog, application packet, or other printed materials, please fill out our online form. You may also call 1-800-874-PACE or send your request via e-mail to infoctr@pace.edu.


		• Request More Information • Apply Now • Campus Tours and Information Sessions • Visit the Marketing Department Web site


		As a global marketing professional, you will graduate with an in-depth understanding of global commerce and the role marketing plays in it. And whether you want to join a corporation, a government agency, a financial institution, or a nonprofit organization, you'll have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career. Here's what to expect with a BBA in Global Marketing Management: Enjoy good pay: $39,100 is the average starting salary for BBA in Global Marketing Management graduates (Source: Pace University Career Services Annual Reports); $112,800 median salary for marketing managers (Source: O*NET) Jobs for market research analysts and marketing specialists have increased by 10% since 2010 (Source: CareerBuilder and Economic Modeling Specialists Intl.) Global opportunities, thanks to the international perspective you've gained at Lubin Excellent prospects for advancement to the highest levels Earn much more later on. Pace University has been ranked by Forbes.com as one of the top 20 "colleges that will make you rich." Make your career move with one of the over 300 employers who recruit Pace graduates every year Varied industries and professional paths Exciting opportunities at respected companies and organizations. Recent Lubin BBA in Global Marketing Management graduates have begun their careers at: Alliance Services Inc. American International Group, Inc. The Bank of New York Mellon Capelli New York City of New York The Dannon Company Foxtons Golf Digest JPMorgan Chase Legg Mason Macy's Marcus & Millichap Monroe College Morgan Stanley Smith Barney OMD Worldwide Sotheby's International Realty U.S. RE Companies, Inc. VMS Monitoring Services Wine Enthusiast Companies Join our distinguished alumni, pursuing careers around the globe.


		In the center of Manhattan's business life, Lubin introduces you in person to the successful business leaders and multinational corporations you study in class. Learn directly from the world-class individuals who serve as an Executive- or Entrepreneur-in-Residence at Pace. We nurture relationships with many of the world's leading executives, to broaden and deepen your campus learning experience—far beyond what you can expect at any other business school: Meet top executives when they visit your classes and lecture on campus. Off campus, we get you through the door and behind the scenes for unique opportunities, thanks to our rich and well-developed network of alumni and corporate partners. Common locales include: The world's top advertising agencies and media companies A Fortune 100 company headquarters in metropolitan New York City The Fed: Research at the Federal Reserve - almost 100 Lubin alumni are employed here NYSE: The rush of the trading floor


		"My field studies in China and Europe were incredible. I learned so much from my experiences, and I know now the importance of being able to market effectively both nationally and globally." - Caitlin Meuser '13 Madison Square Garden Intern