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BBA in Marketing - Global Marketing Management


With a Lubin BBA in Global Marketing Management, you can succeed anywhere, bringing your skills, connections, and savvy to bear on exciting and dynamic challenges in:
  • brand management
  • customer analysis
  • market analysis and research
  • product planning
Through Lubin, you can take your studies abroad to see marketing in action in:
  • Asia
  • Europe
  • South America
Yet, there's no better place in the world to study marketing than in the heart of metropolitan New York City, the headquarters of nearly 90 Fortune 500 companies, including global heavyweights spanning the financial, marketing, advertising, and entertainment sectors:
  • Interpublic
  • Omnicom
  • Viacom
  • Virgin Media
  • McGraw-Hill
  • Time Warner


Lubin's Global Marketing Management program will enable you to develop knowledge and skills of marketing principles in the context of the highly technical global economy. And through international field study courses, you'll be able to live, learn, and develop your marketing knowledge and acumen in countries around the world. Through Lubin you gain:
  • An international perspective as it relates to the advertising and marketing profession
  • Excellent connections in the business world with high-ranking professionals across the globe
  • Essential skills necessary to succeed in international business settings
  • A broad and deep perspective and understanding of marketing's relationship to other business fields
  • A keen sense of 21st-century marketing and the skills employers are looking for
Click to view curriculum for the BBA in Global Marketing.


Lubin puts you at the center of the world's business life, through a network of alumni and corporate partners that reaches into major financial institutions, media companies, and growing businesses in every industry. Through our LinkedIn mentoring program, you will connect with prominent Lubin alumni in your field. We get you out of the classroom and into internships and career-opening events. We also get you out and involved in this lively metropolitan area. Both of our campuses give you the connections, the opportunities, and the access to launch your career successfully.

Take full advantage of your dedicated team of advisers while you're here. They can guide you through the program and into your career, opening doors and making connections for you.

Gain valuable experience in one or more internships—with internationally respected companies. Students majoring in Global Marketing Management have interned at:
  • Aim Strategies
  • Allstar Marketing Group
  • Buick Classic
  • Chanel
  • Decca
  • Direct Agents
  • Donna Karan
  • Epsilon
  • G+J USA Publishing
  • Hearst
  • JPMorgan Chase
  • March of Dimes
  • Metropolitan Transit Authority
  • McCann Erickson
  • Media Edge
  • MTV
  • MZI Global
  • NBCUniversal
  • A.C. Nielsen
  • NYSE Euronext
  • Pace Law School
  • Pepsi
  • River-to-River
  • Samsung
  • Sony-BMG
  • Steiner Sports Marketing
  • Zenith Media


The application process can feel stressful—lots of forms to fill out, deadlines, tours, interviews—but know that we are right here with you every step of the way. Visit the "How to Apply" page for easy guidelines for submitting your application. In addition to the application, official high school transcripts, and college transcripts (for transfer students), a personal statement/essay, and two letters of recommendation in sealed envelopes are required for admission. SAT I, ACT, and/or TOEFL scores should be sent directly to the Admissions office.

For admission information, please contact:

New York City campus
Undergraduate Admission
Phone: 212-346-1323
  Pleasantville campus
Undergraduate Admission
Phone: 914-773-3746

Click for information about campus tours and information sessions, or call 212-346-1323 to schedule a tour. To request a brochure, catalog, application packet, or other printed materials, please fill out our online form. You may also call 1-800-874-PACE or send your request via e-mail to

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BBA in Marketing - Global Marketing Management


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Campus Tours and Information Sessions
• Visit the Marketing Department Web site

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As a global marketing professional, you will graduate with an in-depth understanding of global commerce and the role marketing plays in it. And whether you want to join a corporation, a government agency, a financial institution, or a nonprofit organization, you'll have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career. Here's what to expect with a BBA in Global Marketing Management:
  • Enjoy good pay: $35,000 is the mean salary for BBA in Global Marketing Management graduates (Source: Pace University Career Services Annual Reports); $127,130 median salary for marketing managers (Source: O*NET)
  • Employment of market research analysts is expected to grow 32% from 2012 to 2022 (Source: Occupational Outlook Handbook, U.S. Department of Labor, 2014-2015)
  • Global opportunities, thanks to the international perspective you've gained at Lubin
  • Excellent prospects for advancement to the highest levels
  • Make your career move with one of the over 300 employers who recruit Pace graduates every year
  • Varied industries and professional paths
  • Exciting opportunities at respected companies and organizations. Recent Lubin BBA in Global Marketing Management graduates have begun their careers at:

    • Alliance Services Inc.
    • American International Group, Inc.
    • The Bank of New York Mellon
    • Capelli New York
    • City of New York
    • The Dannon Company
    • Foxtons
    • Golf Digest
    • JPMorgan Chase
    • Legg Mason
    • Macy's
    • Marcus & Millichap
    • Monroe College
    • Morgan Stanley Smith Barney
    • OMD Worldwide
    • Sotheby's International Realty
    • U.S. RE Companies, Inc.
    • VMS Monitoring Services
    • Wine Enthusiast Companies

  • Join our distinguished alumni, pursuing careers around the globe.

    In the center of Manhattan's business life, Lubin introduces you in person to the successful business leaders and multinational corporations you study in class. Learn directly from the world-class individuals who serve as an Executive- or Entrepreneur-in-Residence at Pace. We nurture relationships with many of the world's leading executives, to broaden and deepen your campus learning experience—far beyond what you can expect at any other business school:
  • Meet top executives when they visit your classes and lecture on campus.
Off campus, we get you through the door and behind the scenes for unique opportunities, thanks to our rich and well-developed network of alumni and corporate partners. Common locales include:
  • The world's top advertising agencies and media companies
  • A Fortune 100 company headquarters in metropolitan New York City
  • The Fed: Research at the Federal Reserve - almost 100 Lubin alumni are employed here
  • NYSE: The rush of the trading floor
    "My field studies in China and Europe were incredible. I learned so much from my experiences, and I know now the importance of being able to market effectively both nationally and globally."

- Caitlin Meuser '13  
Madison Square Garden Intern   

    "Studying at Lubin has not only challenged me to develop skills that are critical in the workforce, but it has also helped me go beyond people's expectations while putting these skills into action in the professional world. At Lubin, I interact with many professors who are all dedicated towards helping me advance and reach my goals. I now have a great internship thanks to my networks within the school."

- Khin Phyu '14  
United Nations, Global Compact Intern