YOUR LUBIN BBA: A REWARDING CAREER IN A CRITICAL ROLE
With a Lubin BBA in Global Marketing Management, you can succeed anywhere, bringing your skills, connections, and savvy to bear on exciting and dynamic challenges in:
market analysis and research
Through Lubin, you can take your studies abroad to see marketing in action around the world. Yet, there's no better place in the world to study marketing than in the heart of metropolitan New York City, the headquarters of nearly 90 Fortune 500 companies, including global heavyweights spanning the financial, marketing, advertising, and entertainment sectors:
AN EXCITING AND LUCRATIVE CAREER
As a global marketing professional, you will graduate with an in-depth understanding of global commerce and the role marketing plays in it. And whether you want to join a corporation, a government agency, a financial institution, or a nonprofit organization, you'll have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career. The BBA in Global Marketing Management offers:
$35,000 is the mean salary for BBA in Global Marketing Management graduates (Source: Pace University Career Services Annual Reports); $127,130 median salary for marketing managers (Source: O*NET)
Employment of market research analysts is expected to grow 32% from 2012 to 2022 (Source: Occupational Outlook Handbook, U.S. Department of Labor, 2014-2015)
Global opportunities, thanks to the international perspective you gain at Lubin
Excellent prospects for career advancement to the highest levels
Launch your career with Lubin connections - through our network of 72,000 alumni
GAIN USEFUL SKILLS AND PRACTICAL EXPERIENCE
Lubin's Global Marketing Management program will enable you to develop knowledge and skills of marketing principles in the context of the highly technical global economy. And through international field study courses, you'll be able to live, learn, and develop your marketing knowledge and acumen in countries around the world. The BBA in Global Marketing Management offers:
An international perspective of the advertising and marketing profession—business customs and practices in different cultures through intensive study, international field trips, and semester abroad
Excellent connections in the business world with high-ranking professionals across the globe—you'll meet with foreign business managers, educators, and government officials to discuss contemporary issues and business practices.
Essential skills necessary to succeed in international business settings: effective workplace communication, critical thinking, problem solving, and decision-making skills, as well as interpersonal skills, social responsibility, and ethics.
A broad and deep perspective and understanding of marketing's relationship to other business fields as you learn to evaluate marketing alternatives using financial, organizational, environmental, and ethical criteria to guide your decision-making.
A keen sense of 21st-century marketing and the skills employers are looking for: expertise with traditional marketing and insight into social, mobile, and digital marketing media.