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MS in Social Media and Mobile Marketing

Lubin's graduate MS in Social Media and Mobile Marketing program is STEM-approved, offering international students the ability to work for a longer period without immediate need of sponsorship.

Social media and mobile technology are continually transforming the way customers and firms interact. The MediaStorm MS in Social Media and Mobile Marketing is a joint effort by the Lubin School of Business and Media Storm, an independent media planning and buying agency working with some of the most well-known digital, entertainment, and retail brands in the world. This unique program is designed for marketing, advertising, IT and management professionals who seek to meet the challenges presented by new media's impact on the marketplace. The program integrates digital and traditional media skills.

The Lubin MediaStorm MS in Social Media and Mobile Marketing offers specialized training enabling you to:

• Segment and target markets for social media and mobile strategies
• Understand the interaction of key media elements in the advertising industry
• Plan effective strategies for integrated communications using traditional and new media
• Integrate digital campaign strategy with firm objectives, brand strategy, and media plans
• Develop and implement campaign strategies for firms
• Track and measure campaigns using industry-standard metrics and techniques

9%

The Bureau of Labor Statistics estimates a job growth rate of 9% in the employment of advertising, promotions, and marketing managers through 2024—faster than average for all occupations. (Source: Bureau of Labor Statistics).

AN EXCITING AND LUCRATIVE CAREER

The continued rise of electronic media means that employers will seek those who have the skills to manage digital media campaigns. The MediaStorm MS in Social Media and Mobile Marketing offers:

• Growth in digital media spending leads to careers for graduates with specialized knowledge of new media. The Bureau of Labor Statistics estimates job growth at a rate of 9% in the employment of advertising, promotions, and marketing managers through 2024. College graduates with related experience, a high level of creativity, and strong communication and computer skills now have access to some of the best job opportunities available.
• Employment of market research analysts is expected to grow 19% through 2024 (Source: Occupational Outlook Handbook, U.S. Department of Labor)
• Launch your career with Lubin connections through our network of 72,000 alumni

GAIN SPECIALIZED SKILLS AND A PROFESSIONAL EDGE

When you earn a MediaStorm MS in Social Media and Mobile Marketing at Lubin, you gain the tools and skills in researching, planning, implementing, and evaluating social media and mobile strategies to meet the needs of employers in the New York City metropolitan area and beyond. The MediaStorm MS in Social Media and Mobile Marketing offers:

• Preparation to ensure your company stays current in the ever changing, new media marketplace—the ultimate blend of strategy and science for creating, delivering, and managing brand communications
• Unique multidisciplinary skills to integrate and utilize digital and traditional media to enhance communications
• The ability to evaluate and measure communications campaigns and reach your target market