Fall 2004

Keith Reinhard
DDB Worldwide Communications Group Inc.

(click to view photos from Mr. Reinhard's appearance on the NYC campus)

Keith Reinhard is chairman of DDB Worldwide. DDB ranks among the largest global advertising agency networks in the world, with 206 offices in 96 countries. Acknowledged as the industry's most creative multinational network, DDB has won more Grand Prix awards in the 50-year history of the International Advertising Festival in Cannes than any other agency, and over the last 16 years, has won more awards in Cannes than any other agency network. In 1998, DDB was named by Advertising Age as its first-ever Global Agency Network of the Year and, in 2004, DDB Worldwide was named 2003 Global Agency Network of the Year by Advertising Age magazine and 2003 Global Agency of the Year by Adweek magazine. In 2004, for the fourth consecutive year, DDB was also named Network Agency of the Year at the Clio Awards.

In 1986, Keith was one of the architects of the advertising industry's first and only three-way union, creating Omnicom, one of the world's largest advertising and marketing services holding companies. Concurrent with the creation of Omnicom, Keith accomplished the merger of Doyle Dane Bernbach and Needham Harper Worldwide, first known as DDB Needham Worldwide and now DDB Worldwide. Keith's vision as chairman-CEO was to create a new DDB capable of bringing to life the insights of DDB founder Bill Bernbach and applying them broadly to the modern world.

Advertising Age has referred to Keith Reinhard as the advertising industry's "soft-spoken visionary" and in 1999 named him among the top 100 industry influentials in advertising history. The Wall Street Journal has included Keith in its well-known "Creative Leaders" campaign.

His media and compensation innovations, once considered revolutionary, are now beginning to find widespread acceptance. His blueprint for the "Agency of the Future" calls for a nimble organization capable of being big and small, local and global, bundled and unbundled, all at the same time, forming and re-forming itself in response to the changing needs of clients.

Keith's background is on the creative side of the advertising business, so he is understandably proud of his agency's creative record.

DDB's multinational clients include, among others, Anheuser-Busch, Clorox, Dell Computer Corporation, Johnson & Johnson, McDonald's, ExxonMobil, Royal Philips Electronics, and Volkswagen.

As a working creative man, Keith was best known for work on McDonald's, including "You Deserve a Break Today," which in 1999 was voted the No. 1 jingle of all time in Advertising Age's The Century of Advertising. Over the years, Keith has served on most of the major award juries. In 1984, he was a member of the Cannes jury and was elected by that jury as its first-ever American president. In 1999, Keith was jury president for the Cannes International Advertising Festival.

Keith is a passionate believer in the transforming power of creative ideas and shares Bill Bernbach's belief that properly practiced creativity can make one ad do the work of ten. A well-known example is DDB's 1959 Volkswagen campaign, named the No. 1 campaign of the century by Advertising Age in 1999.

Keith has contributed generously of his time and talents to the industry and the community. He is president of Business for Diplomatic Action, an initiative he began in 2001 to improve American business diplomacy. He is the co-chair of the marketing committee for Jazz at Lincoln Center. He is a member of the Board of Visitors of Johns Hopkins Medicine and chairman of the Advisory Council for Johns Hopkins' James Buchanan Brady Urological Institute. In New York, Keith serves on the boards of The Association for a Better New York, the Mayor's Fund to Advance New York City, NYC2012 (New York City's bid for the 2012 Olympic Games), and the U.S. Ski & Snowboard Team Foundation. He is a member of the advisory board for Union Theological Seminary in New York and has served as its chairman. He is a past chairman of the American Association of Advertising Agencies and remains a member of its advisory council. He has also served on the boards of the New York City Ballet and the United Nations Association.

Click to view photos from Mr. Reinhard's appearance on the NYC campus.
[Executive in Residence Keith Reinhard]
Click for more photos.

Michael C. Koffler
President and CEO
MetSchools, Inc.

(click to view photos from Mr. Koffler's appearance on the NYC campus)

Michael Koffler is President and CEO of MetSchools, Inc. and affiliated companies. The company is a leading supplier of regular and Special Education schools that include Nursery, Preschool and Kindergarten through eighth grade programs in New York City. MetSchools (www.metschools.com) currently operates seven schools, with a new site, Claremont Preparatory School, scheduled to open in September 2005.

MetSchools' first program, Sunshine Developmental School, was established in 1985 (www.sunshineschool.org). The company now services over 1,800 children ages birth to 8 in a variety of academic programs, including special education, early intervention and daycare settings.

MetSchools employs 505 persons, in seven locations with a total of 150,000 square feet of space. It is the largest privately held non-governmental nursery school provider in New York City.

In 1998 the company sold its Phoenix Preschool Education Center's unit, which operated 40 preschool centers in Florida, North Carolina and Georgia.

Mr. Koffler holds a B.S. in Business Administration and Accounting from SUNY Buffalo. He sits on the Board of Future in Education Foundation (of the Diocese of Brooklyn & Queens), and is Chairman of the Young President's Organization Metro New York Chapter. He resides in Manhattan, is married and has two sons who are pursing their undergraduate degrees at George Washington University and London School of Economics.

Click to view photos from Mr. Koffler's appearance on the NYC campus.
[Executive in Residence Michael Koffler]
Click for more photos.