Spring 2006

Dean Furbush
CEO
FreshDirect


[Dean Furbush]  
Click to view photos from Dean Furbush's visit to the New York City campus as Executive in Residence.

Dean Furbush began work at FreshDirect, LLC in October 2003 as COO, and in July 2004, he was named CEO of the company. Founded in 1999, FreshDirect has become one of the nation's leading online fresh-food manufacturing and delivery services. The company currently has over 250,000 customers, secures over 1,800 new customers per week, and has fulfilled over 2,000,000 orders since opening for business in September 2002.

From January 2001 until May 2003, Mr. Furbush was executive vice president of NASDAQ Transaction Services. In this role, he managed business operations, product development, policy and strategy, marketing strategy, and market sales for NASDAQ's highest-revenue business line—$380 million in 2002. Concomitant with this role, Mr. Furbush assumed overall leadership of NASDAQ's SuperMontage project in April 2002. Prior to assuming leadership for SuperMontage, he carried it through the many phases necessary to launch: co-invention in 1999 (he holds several of the SuperMontage patents); negotiation with market participants, the SEC, Congress, and opposing parties; and communication through various media, including television, radio, a national road show, securities industry conferences, a weekly town hall meeting for more than 100 participants covering market issues, and through print media interviews ranging from national press to trade press, including appearances on two industry magazine covers.

Previously, Mr. Furbush was senior vice president and managing director of NASDAQ InterMarket, where he restructured and launched NASDAQ's business for the trading of exchange-listed stocks. Prior to holding this position, he was senior vice president and chief economist of the National Association of Securities Dealers (NASD) and NASDAQ, the role in which he began his employment in June 1995. He was given the additional responsibility of director of strategic planning in June 1996.

Before joining the NASD and NASDAQ, Mr. Furbush was senior economist at Economists Incorporated, a position he held from October 1990 to June 1995; he served as economic advisor to the chairman, Commodity Futures Trading Commission, from October 1989 to August 1990; and as financial economist in the Office of Economic Analysis, Securities and Exchange Commission, from June 1987 to October 1989. Much of his research and consulting during this period focused on linkages between cash and derivatives markets, including substantial focus on the options and futures industries and products.

From June 1985 to September 1986, and again in January 1987, Mr. Furbush was junior staff economist, then consultant in the executive office of the President of the United States, Council of Economic Advisers. Mr. Furbush was a research associate for the Center for Naval Analyses, from October 1982 to June 1985.

In addition to his professional vocation, Mr. Furbush was founding chairman, and is a current board member of College Summit, a national non-profit organization which has helped over 10,000 economically disadvantaged youth make the transition from high school to college.

Mr. Furbush received a BA in Economics from the University of Washington, and an MA and PhD in Economics from the University of Maryland. He has held teaching positions at Virginia Polytechnic Institute and State University, and at the University of Maryland; he is broadly published in media ranging from the Wall Street Journal to academic publications. Mr. Furbush lives in Mamaroneck, New York, with his wife Helen, and their four children. They are an athletic family, focusing on soccer and tennis. Their adventure travel has included Himalayan trekking, exploring on the Nile, a Serengeti safari, and working on a Cumbrian sheep farm during lambing season.