Bart Flaherty - New York City

Spring 2012 Executive in Residence

[Bart Flaherty]  
Bart Flaherty
Chief Executive Officer
GroupM Business Science, North America

"Marketing in the Age of Big Data"
Thursday, April 12th
New York City campus

>> Click to see photos and highlights from the event
>> Click to read a live Tweet summary of the event
>> Click to watch a video of the event

Bart is CEO of GroupM Business Science, North America. GroupM Business Science is the strategic unit of the company charged with developing a clear understanding of clients' businesses, defining their marketing challenges and creating a go-to-market strategy. His mission is to drive innovations in analytical techniques to help clients navigate the rapidly evolving media landscape and succeed through the use of key insights on the marketplaces in which they compete.

Bart's expertise lies in helping business partners and clients understand how best to deploy their marketing, media and retail trade budgets to optimize sales and profit. He has long been a pioneer in the evolution of market research, championing a focus on actionable recommendations that drive measurable ROI.

Prior to joining GroupM in 2007, Bart spent 10 years at PepsiCo, first working on the Tropicana business, then as head of the company's Analytic Best Practice Area, and finally running Pepsi's Strategy & Analytics Group. A catalyst in changing the role of market research in consumer product companies, he has been recognized for his forward thinking on the function of marketing in the retail environment. Twice in five years he was awarded the prestigious PepsiCo Chairman's Award, which honors and rewards individuals who have distinguished themselves as truly extraordinary and serve as an inspiration to others.

Before joining PepsiCo, Bart worked in marketing research for Cadbury, where he had the opportunity to hone his consumer marketing skills and retail knowledge expertise. His first job with Kraft Foods in 1991 exposed him to the consumer retail marketing and merchandising business while working on some of the world's most recognized food and beverage brands.

Bart is a graduate of the University of Connecticut.

Photos and Highlights from Executive in Residence Bart Flaherty
Chief Executive Officer, GroupM Business Science, North America
Thursday, April 12th, 2012

Bart Flaherty, CEO of GroupM Business Science, spoke about the future of marketing and "big" data to a packed house.

Flaherty answers a question from a Lubin student.

After the first presentation, Flaherty held a small meeting with student leaders. "Surround yourself with people you enjoy, who challenge you, who bring a fresh perspective," Flaherty told Lubin students. "

Bart Flaherty poses with Pace's marketing chair Dr. Martin Topol and student leaders.

Here, the CEO explains the complex nature of modern marketing.

Bart Flaherty poses with Pace administrators and faculty. From left: Associate Dean Barbara Rose Aglietti, Dr. Janice Winch, Dr. Martin Topol, Flaherty, Lubin Dean Neil Braun, Group M's Juan Suarez, and Dr. Eric Kessler.