Spring 2013

[Mario Mercurio]   Mario Mercurio
Senior Vice President and General Manager
Franchise Business Unit
Pepsi-Cola North America Beverages


"The Pepsi Cola Story: Performance With Purpose"

Tuesday, April 2, 2013
Pleasantville campus


>> video of the event
>> photos and highlights
>> live Tweet feed

Mario Mercurio is senior vice president and general manager of the Franchise Business Unit (FBU) of Pepsi-Cola North America Beverages (PCNAB), PepsiCo's refreshment beverage division in the United States and Canada. Based in Somers, New York, he has direct accountability for delivering brand and marketplace goals and driving mutually profitable growth with the company's diverse network of independent bottlers. He reports to Al Carey, chief executive officer of PepsiCo Beverages Americas.

A 30-year PepsiCo veteran, Mr. Mercurio is an experienced, accomplished and passionate sales leader with intimate knowledge of the bottling business, including both account coverage and marketplace development. The quintessential “people person,” he loves relationship-building, problem-solving and the dynamic, multidimensional aspects of his job, which allow him to learn something new almost everyday.

Before assuming his expanded leadership post, Mr. Mercurio served as senior vice president of independent bottler relations for PCNAB's FBU. Instilling a spirit of partnership among both company-owned and independent bottlers, he has stressed more cohesive communications while focusing resources and simplifying go-to-market processes. He maintains those responsibilities today.

Previously he was division vice president of sales for PCNAB, overseeing sales and marketing of Pepsi-Cola brands to retail trade customers in the eastern United States. He also has held several field positions, including business unit general manager for the Pepsi Bottling Group in both Southern California and Michigan. In 1999 he moved to corporate headquarters as vice president of national sales for PCNAB.

Mr. Mercurio worked for Mobil Oil Corporation before joining PepsiCo in 1981. He earned a BS degree in business administration from the State University of New York at Oswego.

He and his wife Susan, who is a graduate of Pace University, now live in Brewster, New York, with their daughter Alexandra. Their son Gregory lives and works in the Tucson area.



Video of Executive in Residence Mario Mercurio
Senior Vice President and General Manager
Franchise Business Unit
Pepsi-Cola North America Beverages

The Marketing and Sustaining of an American Icon
April 2, 2013 - Pleasantville campus

[Mario Mercurio]
"The product is small and simple, but what you do with it is big and powerful."


 
Video Clips from the Event

 


Photos and Highlights from Executive in Residence Mario Mercurio
Senior Vice President and General Manager, Franchise Business Unit
Pepsi-Cola North America Beverages
Tuesday, April 2, 2013


>> video of the event
>> live Tweet feed from the event


[Mario Mercurio]
Prior to the event, Lubin Dean Neil Braun and Pepsico senior vice president and general manager of the Franchise Business Unit (FBU) of Pepsi-Cola North America Beverages (PCNAB) Mario Mercurio get acquainted.
 
[Mario Mercurio]
Lubin Business Association president Gianna Khader introduces the day's program.
 
[Mario Mercurio]
Mercurio takes the stage to discuss Pepsi's history, marketing strategy, and its future.
 
[Mario Mercurio]
Here, Mercurio demonstrates how massive the beverage industry is in North America.
 
[Mario Mercurio]
After the presentation, Mercurio meets with Lubin faculty members.
 
[Mario Mercurio]
Student leaders enjoyed getting an inside look at one the nation's top companies. From left to right: Samuel Desrosiers, Dara Thompson, JMcCall Martorelli, AnnaLisa Aceto, Antonella Aceto, and Pavel Brutman.
 
[Mario Mercurio]
After the presentation, student leaders had the chance to meet with Mercurio, Dean Braun, and Lubin faculty members to learn more. From left to right: Mattia Pastore, Samuel Desrosiers, Dara Thompson, JMcCall Martorelli, AnnaLisa Aceto, Antonella Aceto, Pavel Brutman, and Amanda Capaccio.