Panel: Balancing Business Results with Privacy

The Executive Summit:
Marketing & Technology-the Next Frontier




PANEL: BALANCING BUSINESS RESULTS WITH PROTECTING CONSUMER PRIVACY

Building customer relationships requires exploiting customer information. Knowing how to take advantage of customers' information while not infringing on their privacy can be done. This panel will tell you how to do it.

Moderator:

Martin T. Topol, Chair and Professor of Marketing, Pace University

Panelists:

Brian O'Connor, Chief Security and Privacy Officer & Director, Worldwide Corporate Security, Eastman Kodak
Todd A. Hood, Director of Regional Privacy, The Americas, Pitney Bowes
Lee Peeler, President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB)
Barton Weitz, JCPenney Eminent Scholar and Executive Director, David Miller Center for Retailing Education and Research; Professor, University of Florida

Moderator:

Martin T. Topol, Chair and Professor of Marketing at Pace University

An expert in the areas of direct marketing, interactive marketing, e-business, retail planning, and qualitative marketing research, Dr. Martin T. Topol is the Chair of the Marketing Department at the Lubin School of Business.

Dr. Topol has authored numerous articles in publications such as the Journal of Retailing, Journal of Direct Marketing, Journal of Retailing and Consumer Services, Journal of Euromarketing, Journal of Psychology and Business, American Journal of Small Business Planning, International Review of Retail, Distribution and Consumer Research, International Journal of Business and Economics, and International Journal of Forecasting. He has also contributed articles at proceedings in various internationally recognized organizations, including the American Marketing Association, American Collegiate Retailing Association, International Conference on Research in the Distributive Trades, the Academy of Marketing Science, the Direct Marketing Educational Foundation, and International Symposium of Forecasters.

Experienced in qualitative research, Dr. Topol had been Associate Research Director at the Market Discovery Group for over 10 years. His research included projects for such firms as AT&T;, Bellcore, Nynex, Bell Atlantic, Brooklyn Union Gas, Foot Locker, Kinney Shoes, CARE, Mondex, Merrill Lynch, Citibank, among several others.

Dr. Topol's work in retailing and e-business led to consulting and training and development assignments with Lambda Electronics, ProExport (Bogota, Columbia), Bell Atlantic, and a variety of groups of executives from Mexico, the Peoples Republic of China, Taiwan, Korea, Brazil, and Spain.

Dr. Topol has been active in many professional organizations and has been officer of several of them, including the American Collegiate Retailing Association (ACRA), the American Marketing Association, and the Direct Marketing Educational Foundation. He is currently on the Executive Board of ACRA and serves as its Liaison to the International Council of Shopping Centers (ICSC). Dr. Topol has served as ACRA's President and Treasurer and as Co-leader of the American Marketing Association's Special Interest Group in Direct Marketing.

Panelists:

Todd A. Hood, Director of Regional Privacy, The Americas, Pitney Bowes

Todd A. Hood completed his undergraduate degree in Industrial Engineering at Purdue University and his MBA in International Finance at the Marshall School of Business at University of Southern California in Los Angeles. While at USC, he was a fellow of the Consortium for Graduate Studies in Management and an NBMBAA scholarship recipient.

Over the past 20 years, Todd has worked in more than 10 companies, including five Fortune 500 companies in many different capacities. In nearly all of these positions at some point in time, Todd was responsible for implementing change and educating others. As Todd sees it, these two activities are his loves.

Currently Todd is the Director of Regional Privacy, The Americas, for Pitney Bowes Inc., based in Stamford, Connecticut. His current responsibilities include enforcing global policies and procedures; defining and developing local policies and procedures where needed; increasing employee awareness through communications and training; and monitoring and reporting compliance to privacy policies and procedures for all their business units in Canada, the United States, and Latin America.

His office is regularly called on to advise on business matters regarding collecting, using, sharing, transferring, or disposing of employee and customer personal information. He navigates the rulings of regulating agencies including the Canadian Privacy Commissioners, the United States Congress, state government legislatures, and the European Union to anticipate, measure, advise and direct company policies, procedures, and activities to comply with regulations and good business practices.

Todd is a thinker, an analyst by trade and by avocation. He is currently in the process of launching a program to develop "professional scholarship recipients." He has analyzed many subjects including "How to manage your own career like no one else can," "How to interview from a position of power," and "How to know you've found Mr./Ms. Right."

Todd is a proud member of Alpha Phi Alpha Fraternity, Inc., the National Black MBA Association and the National Brotherhood of Skiers. Todd is an entrepreneur, a consultant, an advisor, a public speaker, an entertainer, but most of all he prides himself in being a learner and a listener. His motto is to be ever-changing and ever-improving!

Brian O'Connor, Chief Security and Privacy Officer & Director, Worldwide Corporate Security, Eastman Kodak

Brian became Kodak's Chief Privacy Officer in 2005, and its Chief Security and Privacy Officer in 2006. The CSPO coordinates the development and implementation of policies to facilitate the appropriate collection, use and protection of customer and employee data; establishes information security policies and enforcement mechanisms; and directs Kodak's Corporate Security group, which conducts investigations, manages a global badge and access control system, and provides executive protection services. He is a Certified Information Privacy Professional.

Prior to assuming his current role, Brian was Senior Counsel in Kodak's Employment Law Legal Staff, advising management and human resource professionals on all legal issues relating to applicants, employees, and former employees.

Before joining Kodak, he practiced law at the Rochester, NY, firm of Harris, Beach & Wilcox, in its Labor and Employment Law Department.

Brian received his law degree from New York University School of Law, and is a graduate of Tufts University.

Barton Weitz, JCPenney Eminent Scholar and Executive Director, David Miller Center for Retailing Education and Research
Professor, University of Florida

Barton A. Weitz is the J.C. Penney Eminent Scholar Chair, and Executive Director of the David Miller Center for Retailing Education and Research at the University of Florida. Prior to joining the faculty at the University of Florida, he was a professor at the UCLA Graduate School of Management and the Wharton School, University of Pennsylvania. His educational background includes at BSEE from MIT and an MBA and Ph.D. from the Graduate School of Business at Stanford University.

The Center for Retailing Education and Research at the University of Florida, established by Dr. Weitz, is supported by 31 retail firms including JC Penney, Kohls, Macys, Toys R Us, Sears, and Walgreens. Its programs are designed to stimulate student interest in retailing careers, prepare them for entry level positions, and support faculty research on retailing issues and problems.

Professor Weitz's research interests focus on the development of long term relationships between firms in a channel of distribution (retailers and vendors), firms and their employees, and salespeople and their customers, as well as retailing and sales force management issues. He has published over 70 articles in marketing and management journals. His research has been recognized with two Louis Stern awards for research publications making the greatest contribution the understanding channel issues and a Paul Root award for research making significant contribution to management practice published in the Journal of Marketing. Three of his articles were selected by the AMA Sales Management SIG as the ten articles making the greatest impact on personal selling and sales management in the 20th century.

Professor Weitz was Chair of the American Marketing Association and a member of the Board of Directors of the American Marketing Association, the National Retail Federation and the National Retail Institute. He was also editor of the Journal of Marketing Research, the leading academic marketing journal and co-editor of Marketing Letters. He is the co-author of Retailing Management and Selling: Building Relationships, both textbooks published by McGraw-Hill. The retailing textbook is used in over 200 colleges and universities in the US and has been translated into Spanish, Portuguese, and Mandirin.

In 1998, Professor Weitz was the recipient of the American Marketing Association/Irwin Distinguished Marketing Educator Award for lifetime contribution to the marketing discipline. He has also received lifetime achievement awards fro the American Marketing Association Special interest groups in sales management, inter-organizational relationships, and retailing ad the educator of year award from the National Retail Federation.

Lee Peeler, CBBB EVP and President, National Advertising Review Council (NARC)

Lee Peeler, Esq., is President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB).

Mr. Peeler is responsible for leading the advertising industry's system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of NARC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to industries that are not yet regular participants and consults with representatives of foreign governments on the value of industry self-regulation.

Mr. Peeler joined NARC and BBB in 2006, following a 33-year career at the Federal Trade Commission (FTC), where he held a number management positions. While at the FTC, he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.)

He has spoken and testified widely on consumer protection issues including truth in advertising, consumer credit, electronic commerce, privacy and data security. Mr. Peeler received his B.A. and J.D. degrees from Georgetown University.