Schedule of the 2009 Executive Summit

The Executive Summit:
Marketing & Technology-the Next Frontier


SCHEDULE

8:00 am   REGISTRATION
Pace University, One Pace Plaza, New York, NY 10038 - Continental breakfast.
8:40 am   CONFERENCE OVERVIEW
Dr. Larry Chiagouris, Associate Professor of Marketing and Co-Chairman of the Executive Summit
8:50 am   PRODUCT DEVELOPMENT: LEVERAGING TECHNOLOGY TO GET RESULTS
Michael Cole, Professor of Marketing, New Jersey City University and formerly EVP, Reed Business Information moderates a panel featuring Sara Frankel, Senior Consultant, Tikatok; Peter Koen, Director of Consortium for Corporate Entrepreneurship, Stevens Institute of Technology; Dan Michael, R&D Director-Mars Direct, a division of Mars, Inc.; and John Sateja, Executive Vice President - Consumers Union (Publisher of Consumer Reports). (Panel Discussion)
9:40 am   THE ROLE OF TECHNOLOGY IN BUILDING BRANDS
Richard Guha, Principal, Max Brand Equity moderates a panel featuring Lili Gil, Director of Sourcing (Multicultural Marketing Champion), Johnson & Johnson Pharmaceutical Services; Tim Gilchrist, Director of eBusinesss Strategy, WellPoint Healthcare; Peter Horst, Senior Vice President Brand Marketing, Capital One; and Greg Marshall, Charles Harwood Chair of Marketing and Strategy, Crummer Graduate School of Business, Rollins College; and Patrick Walsh, Senior Vice President, North America Retail, Brooks Brothers. (Panel Discussion)
10:30 am   COFFEE BREAK
10:50 am   WEB 2.0: WHAT WILL MAKE IT WORK?
Bill Sobel, Chief Connections Officer, SobelMedia LLC moderates a panel featuring Bonin Bough, Global Director Social Media, PepsiCo; Howard Greenstein, President, Harbrooke Group; Elizabeth Pigg, Vice President, Edelman Digital; and Richard Carey, Founder & Chief Engagement Officer, Intentional Games. (Panel Discussion)
11:45 am   FEATURED KEYNOTE SPEAKER
Rick Braddock, CEO of Fresh Direct/ former CEO of Priceline.com
12:30 pm   LUNCH
2:15 pm   BALANCING BUSINESS RESULTS WITH PROTECTING CONSUMER PRIVACY
Martin T. Topol, Chair and Professor of Marketing, Pace University moderates a panel featuring Brian O'Connor, Chief Security and Privacy Officer & Director, Worldwide Corporate Security, Eastman Kodak; Todd A. Hood, Director of Regional Privacy, The Americas, Pitney Bowes; Lee Peeler, President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB); and Barton Weitz, JCPenney Eminent Scholar and Executive Director, David Miller Center for Retailing Education and Research; Professor, University of Florida. (Panel Discussion)
3:05 pm   BRANDED ENTERTAINMENT IN THE DIGITAL AGE
Shelly Palmer, Managing Director, Advanced Media Ventures Group and President of the National Academy of Television Arts & Sciences. (Tutorial)
3:30 pm   STRATEGIC DATABASE MARKETING FOR SENIOR EXECUTIVES
Al DiGuido, President of Zeta Interactive. (Tutorial)
3:55 pm   SEARCH ENGINE MARKETING FOR BOTTOM-LINE RESULTS
Jorge Gutierrez - Director, Microsoft Advertiser Solutions - US Search Services. (Tutorial)
4:20 pm   EXECUTIVE SUMMIT WRAP-UP
Larry Chiagouris and Martin T. Topol, Co-Chairs of the Executive Summit
4:30pm   WINE AND CHEESE RECEPTION