Workshop: Database Marketing Integration
Marketing & Technology-the Next Frontier
WORKSHOP: DATABASE MARKETING INTEGRATION IN A DIGITAL WORLD: PUTTING THE PIECES TOGETHER
Speaker: Al DiGuido, Chief Executive Officer, Zeta Interactive
Is your e-mail program congruent with your search strategy? Are you using multi-channel web analytics to inform your overall approach? Marketers must better evaluate and combine their efforts and sources of customer data across a variety of marketing channels to maximize returns and efficiency. Al DiGuido, CEO of Zeta Interactive, will cover cost-efficient strategies to seamlessly engage with customers across channels and optimize campaign ROI. Learn how database marketing analytics provide insights that lead to greater returns you can quantifymore traffic, more customers, more orders, more profits both online and across all marketing channels.
Long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications, Al DiGuido brings more than 20 years of marketing, sales, management, and operations expertise to his role as CEO of full-service digital marketing company Zeta Interactive. Formerly Epsilon Interactive's CEO, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a groundbreaking direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.
Al is also founder and president of Al's Angels (www.alsangels.org), an organization whose primary mission is to actively support existing charitable programsincluding Safe Horizons, Bread & Roses, Stockings with Care, The Sunshine Kids, St. Christopher Ottillie, and The Tomorrows Children's Fundthat provide assistance to children and families suffering hardships relating to life-threatening illnesses or conditions.