Workshop: Search Engine Marketing
Marketing & Technology-the Next Frontier
WORKSHOP: SEARCH ENGINE MARKETING FOR BOTTOM-LINE RESULTS
Speaker: Jorge Gutierrez - Director, Microsoft Advertiser Solutions - US Search
Jorge Gutierrez, a leader and innovator in Search Marketing, brings more than 15 years of marketing, advertising, Web development, management, and financial services expertise to his role as a leader of US Search Services for Microsoft Advertiser Solutions. Recipient of Microsoft's prestigious Management Excellence award in 2007, Gutierrez was one of the initial leaders focused on building Microsoft's Search Advertising Services group to foster and enhance Microsoft's Search program. Formerly, Director of Client Services at Wheelhouse Corporation, and Senior Manager at Avaya Inc., Gutierrez was responsible for driving and executing both paid and organic search efforts, as well as implementing measurement metrics for marketing programs. Prior to entering digital marketing, Gutierrez spent more than 10 years in the financial industry working for institutions such as Chase, Dean Witter, Banque Indosuez and American Express.
Gutierrez is a native of Santiago, Chile and one of his recent accomplishments includes running in the 2008 NYC marathon. Gutierrez is an esteemed graduate of New York University and currently resides in New Jersey.