GroupM Marketing Analytics Case Competition

[GroupM Lubin School logos]

Interested in a career in business analytics?
Want a guaranteed interview at one of the world's largest media
investment and analytics companies?
Come to the

GroupM Case Competition Briefing and Networking Reception
Tuesday, April 10, 2018
5:45 p.m. - 7:45 p.m.
Pace University
One Pace Plaza
Bianco Room
New York City Campus

About the competition:
  • Open to all undergraduate and graduate students interested in media, business strategy, and data analytics
  • Explore how big data analytics impacts business strategy and ROI through an exciting competition
  • The winners and star performers will be guaranteed interviews at GroupM for internships and full-time positions
  • Registration opens March 1; presentations are in April
Keynote Speakers:
  • Rolf Olsen, CIO, Mindshare (a GroupM company)
  • Ikechi Okoronkwo, Head of Analytics, Mindshare
Refreshments will be served!

Contact Professor Ipshita Ray, PhD, for additional information at

GroupM-Pace Annual Analytics Competition
Spring 2018

About the Competition

The case competition teams provide critical perspective and real solutions to marketing problems/topics and have their ideas judged by professionals in the industry. This competition serves as a dynamic opportunity for students to apply their knowledge and skills and enhance their theoretical foundation in the marketing discipline.

Event Coordinators:

Ikechi Okoronkwo, Director, Analytics at Mindshare (a GroupM company)
Dr. Ipshita Ray, Associate Professor of Marketing,

Final Presentation Location:

GroupM North America Headquarters
498 Seventh Avenue
New York, NY 10018

Case Competition Timeline:

March 2: Registration opens to Pace students
April 10: Networking Event at Pace
April 11: Registration deadline 10:00 a.m.
April 11: Case is sent out by e-mail to teams
Week of April 23: Final presentations at GroupM TBD
April 30: Winning team announced

Registration Guidelines:

  • Minimum of 3 students per team (4 maximum).
  • Every team member must be either a full-time or part-time student at Pace University.
  • The teams can be a combination of undergrad and masters-level graduate students.
  • Students must be available to present their case in person during the week of April 23.
  • To register for the competition, please submit your resume to Professor Ray at by April 11. Teams will be determined by Professor Ray and GroupM executives by April 11.


  • Members of the 1st place team will be guaranteed interviews for internship and full-time positions with Mindshare (within the GroupM family of companies).
  • Individuals from other teams may be identified for interviews as well by Mindshare/ GroupM.
  • Special Networking party will be organized for all finalists at GroupM

General Case Competition Rules:

  • Student teams may submit only one final response to the case study, which should address all questions asked.
  • The written response must be submitted in Microsoft Word format.
  • The response must have reasonable spacing and font size (i.e. 12 pt. Arial).
  • The response must not exceed five pages of text, with three additional pages in charts, graphs or exhibits.
  • Student teams are encouraged to work on their own to solve the case, although they may solicit assistance from faculty. Any faculty assistance will be logged and reported back to judges.
  • Final round presentations should be delivered in Power Point format. No more than 20 slides. All team members must participate in the final presentation.


No team member, or faculty member, should be a current employee or consultant for GroupM.