GroupM Marketing Analytics Case Competition

[GroupM Lubin School logos]
Third Annual Business Analytics Case Competition – New York, NY
Spring 2015


[GroupM Case Study]
1st Place Team: (left to right) Anuska Ramkisoon, Yi Shen, and Stephanie Auito
[GroupM Case Study]
2nd Place Team: Anupama Rajan, Irina Dementyeva, Gloria Ou, and Haoda Liu



2015 Winning Teams

GroupM Business Science and Pace University's Lubin School of Business partnered to offer the Third Annual Marketing Analytics Case Competition in March 2015. Student teams competed against one another to address real-world business questions and present solutions to a panel of expert judges from GroupM and Pace University. Below are the winning teams:


About the Competition

[students]

The case competition teams provide critical perspective and real solutions to marketing problems/topics and have their ideas judged by professionals in the industry. This competition serves as a dynamic opportunity for students to apply their knowledge and skills and enhance their theoretical foundation in the marketing discipline.

>> download the fact sheet

Awards:

1st Place winners will be guaranteed interviews for internship and full-time positions with GroupM.

Top performing students from rest of the teams may be offered interviews for internships and full time positions with GroupM and its many agencies. Each team will receive individual participation certificates.

General Case Competition Rules:

  • Student teams may submit only one final response to the case study, which should address all questions asked. The written response must be submitted in Microsoft Word format.
  • The response must have reasonable spacing and font size (i.e. 12 pt. Arial).?The response must not exceed five pages of text, with three additional pages in charts, graphs or exhibits.
  • Student teams are encouraged to work on their own to solve the case, although they may solicit assistance from faculty. Any faculty assistance will be logged and reported back to judges.
  • Final round presentations should be delivered in Power Point format. No more than 25 slides. All team members must participate in the final presentation.

Note:
No team member, or faculty member, should be a current employee or consultant for GroupM.

Case Competition Timeline:

February 25: Registration opens to Pace students
March 15: Registration deadline
March 25: Case is sent out by e-mail to teams
April 15: Written case is due
April 17: Final presentations at GroupM
April 20: Winning team announced

Registration Guidelines:

  • Minimum of 2 students per team (4 max).
  • Every team member must be either a full time or part time student at Pace University.
  • The teams can be a combination of undergrad and masters-level graduate students.
  • Students must be available to present their case in person during the week of April 17.
  • Final presentation attire: business casual.
  • To be eligible, teams must submit a completed registration form and resume by March 15, 2015.

Final Presentation Location:

GroupM North America Headquarters, NYC

Event Coordinators:

[Ipshita Ray]

Dr. Ipshita Ray, Associate Professor of Marketing
iray@pace.edu

Dr. Ipshita Ray is an Associate Professor of Marketing at the Lubin School of Business, Pace University, New York. Her research interests include customer decision making processes, customer relationship management, shopping behaviors and marketing communication effectiveness. She has published in journals such as the Journal of Business Research, Journal of Marketing Communications, Journal of Strategic Marketing, International Review of Retail, Distribution and Consumer Research, and Journal of Academic and Business Ethics. Dr. Ray also has many years of work experience in marketing research and media planning with companies such as MMA/Carat and J.Walter Thompson. She was the Advertising Education Foundation's 2008 Visiting Professor Program's national award recipient and worked with host advertising agency, DDB, Chicago on McDonald's, Budweiser, Wrigley's and State Farm accounts. She was awarded the Outstanding Professor of the Year award in 2002 with an honorary induction to the National Honors Society for Adult Learners in Continuing Higher Education (Alpha Sigma Lambda).

[Peter Frend]
[Ikechi 

Okoronkwo]
[Jeremy Rose]
Left to right: Peter Frend, Head of North America, GroupM Data and Analytics Services; Ikechi Okoronkwo, Manager, GroupM Data and Analytics Services, Pace University alumnus; and Jeremy Rose, Associate Director, GroupM Data and Analytics Services


Second Annual GroupM Marketing Analytics Case Competition
Spring 2013


[GroupM Case Study]
1st Place Team: Andrew Burakov, Han Yan, Xin Tang, Yucheng Xiang
[GroupM Case Study]
2nd Place Team: Ben Fehleison, Laura Garcia, Neishanette Carty, Perry Britz



GroupM Business Science and Pace University's Lubin School of Business partnered to offer the Second Annual Marketing Analytics Case Competition in March 2013. Four talented student teams competed against one another to address real-world business questions and present solutions to a panel of expert judges from GroupM, Pace University, and Ad Council. Below are the winning teams, followed by a series of special mentions in two specific categories:

Special Mentions:

Most Innovative – Cong Cong Li, Elodie Beck, Phillippe Rocheron, Shiemi Lim
Most Comprehensive Introduction - Aliza Naqvi, Ashley Vetrano, Jamilla Pipersberg, Xinyao Liu

We also want to thank and recognize the effort of our executive sponsors, judges, and Pace University faculty advisors:

Executive Sponsors
Laurent Colard – Managing Partner, GroupM Data & Analytics Services
Neil Braun – Dean, Lubin School of Business, Pace University
Tony Foleno –Senior Vice President, Research, Ad Council

Judges
Rachel Brook – Director, MediaCom Business Science
Anthony Miyake – Chief Economist, GroupM Data & Analytics Services
Sunhee Bai – Director, GroupM Data & Analytics Services
Jeremy Rose – Associate Director, GroupM Data & Analytics Services

Pace Unviveristy Faculty Advisors
Ipshita Ray – Associate Professor of Marketing and Program Chair, Lubin School of Business, Pace University
Vishal Lala – Associate Professor of Marketing, Lubin School of Business, Pace University

First Annual GroupM Marketing Analytics Case Competition
Spring 2012


[GroupM Case Study]
1st Place Team: Peter Laponte, Ikechi Okoronkwo, Dheepak Chandramouli, Dan Phelan
[GroupM Case Study]
2nd Place Team: Chris DuBois, Nune Genjoyan, Julie LeFeuvre, Chirag Piparia



GroupM Business Science and Pace University's Lubin School of Business partnered to offer the First Annual Marketing Analytics Case Competition in April 2012. The winning teams have been announced.

Special Mentions:

Most Innovative – Cong Cong Li, Elodie Beck, Phillippe Rocheron, Shiemi Lim
Most Comprehensive Introduction - Aliza Naqvi, Ashley Vetrano, Jamilla Pipersberg, Xinyao Liu

We also want to thank and recognize the effort of our executive sponsors, judges, and Pace University faculty advisors:

Executive Sponsors
Bart Flaherty, CEO, GroupM Business Science, NA
Neil Braun – Dean, Lubin School of Business, Pace University

Judges
Jia Lin, Senior Analytics Manager, GroupM Business Science
Anthony Miyake, Chief Economist, GroupM Business Science
Juan Suarez, Director of Business Development, GroupM Business Science

Pace University Faculty Advisors
Vishal Lala, Associate Professor of Marketing, Lubin School of Business - Pace University
Ipshita Ray, Associate Professor of Marketing, Lubin School of Business - Pace University