Marc N. Scheinman

[Marc N. Scheinman]
A memorial service for Marc Scheinman will be held on Saturday, April 2, 2011, in Highland Park, New Jersey. Click for more information
Marc N. Scheinman, Professor of Marketing in the Lubin School of Business at Pace University, died on Sunday, January 9, 2011 in Mexico City, three weeks after being diagnosed with cancer.

Dr. Scheinman was an expert on the Latin-American automotive and beverage industries. He appeared as a commentator on CNN Latino Network, and was a consultant to government, industry and corporate clients. As author of a comprehensive study on "The Global Tequila Market," he was quoted in The New York Times "Shaken & Stirred" column (April 15, 2007).

Scheinman traced his mastery of data to an early love of baseball statistics. Born in the Bronx, New York, he remained a passionate lifelong Yankees and Giants fan. He earned his BA, MA and Ph.D. in Political Science, respectively at Lehman College, New York University and Indiana University (Bloomington), before completing his MBA at Rutgers University, where he taught political philosophy at Douglass College, New Brunswick, NJ, from 1975-1981.

Shortly after joining the faculty at Pace in 1982, Scheinman applied successfully for a Title VI grant from the U.S. Dept. of Education to internationalize the business curriculum. He and colleague Tom Griffin pioneered two-week intensive International Field Study courses, bringing undergraduates in contact with CEOs, government officials and marketing analysts in Canada, China, Europe and Latin America. He later developed a popular Spring marketing course in New York City, visiting leaders in the advertising, automotive, computer, financial, media and pharmaceutical industries. Students were trained for these face-to-face meetings in a digital classroom, using corporate databases as research tools, applying the method Scheinman developed for his own writing and consulting.

Scheinman's CEO interviews appeared quarterly in the Economist Intelligence Unit's Motor Business International and Components Business International. He also published specialized reports on the Latin-American automotive market for Ward's Automotive of Detroit (1993, 1995 & 1999). As a consultant on global strategy, Scheinman advised corporate clients at Engelhard, IBM (Mexico), Patron Spirits, Toyota, Volkswagen (Brazil), as well as the Economic Commission for Latin America (CEPAL), the Mexican Investment Board, and Mexican automotive associations.

In 1984-85 Scheinman was Senior Fulbright Professor at the Universidad Anahuac in Mexico City, the first of several Fulbright grants, which included the first bilateral scholarly exchange on MERCOSUR in Buenos Aires and Sao Paolo. He continued to serve on juries in Washington and Mexico City to select students for educational exchanges and leadership programs.

Since 2005 Scheinman spent at least four months a year in Mexico City's Historic District doing research and consulting. He and Pamela, his wife of 42 years, frequented fiestas and collected folk art and books. She photographed, while he devoted time to drawing and also began painting on paper, dried natural gourds, carved wooden figures, and most recently, horseshoe crab shells, gathered at Union Beach, a half-hour from their home in Highland Park, N.J.

A scholarship fund will be established in Professor Scheinman's name to further study in/of Mexico. The family has requested that in lieu of flowers a gift to Pace University indicating "in memory of Dr. Marc Scheinman" would be appreciated. Gifts will be applied to the scholarship fund once it has been officially set up. Messages of condolence may be sent to:

Pamela Scheinman
236 Montgomery Street
Highland Park, NJ 08904-2406

Gifts may be sent to the following address with the notation of "in memory of Dr. Marc Scheinman."

Pace University
Development and Alumni Relations
P.O. Box 1546
New York, NY 10008-1546