2009 Executive Summit - Marketing and Technology

[Executive Summit]

JOIN TODAY'S TOP MARKETING EXECUTIVES FOR
A ONE-DAY STRATEGIC SUMMIT - MAY 8TH, 2009

Press coverage:
Lessons of Internet Marketing From FreshDirect, Wall Street Journal Online, May 11, 2009


The Executive Summit: Marketing & Technology - The Next Frontier explores secrets of mining new marketing technologies to succeed in the current economic climate.

Advertising, media, direct/interactive media executives and entrepreneurs seeking strategies for success have a one-day opportunity to glean insights and expertise from many of the nation's leading marketing innovators, when Pace University convenes its Executive Summit: Marketing & Technology - The Next Frontier on May 8, 2009. The summit convenes a marketing brain trust from a broad range of industries for a general session as well as a series of compelling tutorials and panel discussions (see the detailed program schedule below). This information rich program will help you maximize returns, improve efficiency, and achieve your business goals.

Keynoting the Executive Summit is Richard S. Braddock, the CEO of FreshDirect, whose career includes significant tenures as chairman/CEO of Priceline.com and president/COO of Citicorp and Citibank, N.A. Panels cover such timely topics as product development: leveraging technology to get results; the role of technology in building brands, making Internet and e-mail marketing work, and balancing business results and consumer privacy. Tutorials cover how marketers can optimize their database marketing efforts though multi-channel analytics, how to effectively deploy search engine marketing, and how to best utilize branded entertainment.

The summit will take place on Pace University's lower Manhattan campus (One Pace Plaza, east of City Hall) and is limited to 250 attendees. Advance registration is required; no registration at the door.

The Executive Summit is co-sponsored by Pace University's Lubin School of Business, McGraw-Hill/Irwin, the Marketing Executives Networking Group (MENG) and The Wall Street Journal. Proceeds benefit Lubin School of Business scholarship programs.

SCHEDULE

8:00 am   REGISTRATION
Pace University, One Pace Plaza, New York, NY 10038 - Continental breakfast.
8:40 am   CONFERENCE OVERVIEW
Dr. Larry Chiagouris, Associate Professor of Marketing and Co-Chairman of the Executive Summit
8:50 am   PRODUCT DEVELOPMENT: LEVERAGING TECHNOLOGY TO GET RESULTS
Michael Cole, Professor of Marketing, New Jersey City University and formerly EVP, Reed Business Information moderates a panel featuring Sara Frankel, Senior Consultant, Tikatok; Peter Koen, Director of Consortium for Corporate Entrepreneurship, Stevens Institute of Technology; Dan Michael, R&D Director-Mars Direct, a division of Mars, Inc.; and John Sateja, Executive Vice President - Consumers Union (Publisher of Consumer Reports). (Panel Discussion)
9:40 am   THE ROLE OF TECHNOLOGY IN BUILDING BRANDS
Richard Guha, Principal, Max Brand Equity moderates a panel featuring Lili Gil, Director of Sourcing (Multicultural Marketing Champion), Johnson & Johnson Pharmaceutical Services; Tim Gilchrist, Director of eBusinesss Strategy, WellPoint Healthcare; Peter Horst, Senior Vice President Brand Marketing, Capital One; and Greg Marshall, Charles Harwood Chair of Marketing and Strategy, Crummer Graduate School of Business, Rollins College; and Patrick Walsh, Senior Vice President, North America Retail, Brooks Brothers. (Panel Discussion)
10:30 am   COFFEE BREAK
10:50 am   WEB 2.0: WHAT WILL MAKE IT WORK?
Bill Sobel, Chief Connections Officer, SobelMedia LLC moderates a panel featuring Bonin Bough, Global Director Social Media, PepsiCo; Howard Greenstein, President, Harbrooke Group; Elizabeth Pigg, Vice President, Edelman Digital; and Richard Carey, Founder & Chief Engagement Officer, Intentional Games. (Panel Discussion)
11:45 am   FEATURED KEYNOTE SPEAKER
Rick Braddock, CEO of Fresh Direct/ former CEO of Priceline.com
12:30 pm   LUNCH
2:15 pm   BALANCING BUSINESS RESULTS WITH PROTECTING CONSUMER PRIVACY
Martin T. Topol, Chair and Professor of Marketing, Pace University moderates a panel featuring Brian O'Connor, Chief Security and Privacy Officer & Director, Worldwide Corporate Security, Eastman Kodak; Todd A. Hood, Director of Regional Privacy, The Americas, Pitney Bowes; Lee Peeler, President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB); and Barton Weitz, JCPenney Eminent Scholar and Executive Director, David Miller Center for Retailing Education and Research; Professor, University of Florida. (Panel Discussion)
3:05 pm   BRANDED ENTERTAINMENT IN THE DIGITAL AGE
Shelly Palmer, Managing Director, Advanced Media Ventures Group and President of the National Academy of Television Arts & Sciences. (Tutorial)
3:30 pm   STRATEGIC DATABASE MARKETING FOR SENIOR EXECUTIVES
Al DiGuido, President of Zeta Interactive. (Tutorial)
3:55 pm   SEARCH ENGINE MARKETING FOR BOTTOM-LINE RESULTS
Jorge Gutierrez - Director, Microsoft Advertiser Solutions - US Search Services. (Tutorial)
4:20 pm   EXECUTIVE SUMMIT WRAP-UP
Larry Chiagouris and Martin T. Topol, Co-Chairs of the Executive Summit
4:30pm   WINE AND CHEESE RECEPTION