Our Faculty

Conrad Nankin

Clinical Assistant Professor

Lubin School of Business

Marketing

Location
  • @New York City
    One Pace Plaza W430

Education


MBA , Bernard M. Baruch College of the City University of New York , New York, NY , 1975
Marketing

ITEP Certificate - Intensive Teacher Education Program , HUNTER COLLEGE , New York, NY , 1969
Post graduate courses in education

BBA , Adephi University , Garden City, NY , 1968
Management

Awards and Honors

  • Dean's Office, 2015 - Departmental Teaching Award 2014-2015
  • Dean's Office, 2012 - Departmental Teaching Award - 2012
  • Lubin Undergraduate Student Body, March 2011 - Faculty Member of the Year

LICENSURES & CERTIFICATES

  • - ITEP Teaching Certification, post-graduate courses, Hunter College
    New York, NY

MEDIA CONTRIBUTIONS

  • ANA Magazine [Magazine], October 2012
    Interviewed and quoted for article, "Marketing to Millennials," in the magazine of the Association of National Advertisers.

PROFESSIONAL MEMBERSHIPS

  • American Marketing Association [Member] 1975
  • New York Chapter of the American Marketing Association [Member] 1975

COLLEGE SERVICE

  • Academic Standards Committee [Committee Member]
    Desc: Chief responsibilities involve attending probation hearings and/or listening to student appeals. Also involved in voting on student awards (along with Student Relations).
    Committee's Key Accomplishments: Attended all meetings and advised on which students should be continued and which should not. Met in January, July and August (appeals)
  • Undergraduate Admissions Committee [Committee Member]
    Desc: To aid in admissions and conversions.
    Committee's Key Accomplishments: Potential Student Outreach Phone Calling.
  • Student Relations: SDACA Problem for Student Organizations [Committee Member]
    Desc: I and other advisors to Lubin Student Organizations brought both our and student leaders' complaints about SDACA's management to the Student Relations Committee to try and resolve.
    Committee's Key Accomplishments: 10/18/13 Brought issue to the committee, created a list of just some of the major issues and noted that this had a direct bearing on Student Retention and Alumni issues. 11/12/13 1 to 3pm - Met with Marijo Russell O'Grady and David Clark, head of SDACA. Got commitments to begin addressing some of the systemic problems, and I suggested that SDACA staff need Human Relations training for dealing with students. IMPACT: While problems are still ongoing, some improvement has been made. (1) Faculty advisors are now copied on communications sent to organization leaders as per commitment made at meeting. (2) Student E-Board members no longer have to take training over again if they take on a position on the E-Board. Other rules, we are told by SDACA, are being looked into, but there are still too many illogical ones on the books. Students can still lose their budgets over innocent infractions of arcane rules. Stay tuned!
  • Undergraduate Student Relations [Committee Member]
    Desc: Involved in matters relating to enhancing faculty - student and Lubin - student relationships.
    Committee's Key Accomplishments: See FAR Narrative for accomplishments related to SDACA problem. Lubin Alumni Achievement Award Advised on Dean's SOHO initiative.
  • Core Course Coordinator for BUS 150 - Contemporary Business Practice [Other]
    Desc: Appointed Coordinator by Karen Berger, Assoc. Dean
    Review all instructor syllabi and exams, issue reports, advise on learning goals, & communicate with instructors to assure overarching goals and specific objectives are being achieved.
    Recommended that Communication (both Written and Oral) be the primary overarching Learning Goal adopted for this Core Course in addition to the specific learning objectives for this interdisciplinary business course.
    Following year, recommended that Quantitative Application be added as an additional Learning Goal so that instructors emphasize both Learning Goals throughout their student objectives and the assignments given to achieve those objectives. See details in FAR Narrative
    Committee's Key Accomplishments: See FAR Narrative. See BUS 150 Core Course End-of-Year Report to Karen Berger and Randi Priluck
  • Academic Standards Committee [Committee Member]
    Desc: Met for probation hearings
  • Undergraduate Student Relations [Committee Member]
    Desc: Meeting to select Golf Scholarship recipient.
  • Academic Standards Committee [Committee Member]
    Desc: Met for Probation Hearings
  • Core Course Coordinator for BUS 150 [Other]
    Desc: Fall 2014 - Helped Randi Priluck evaluate Correct English application for Lubin by canvassing my BUS 150 students. Discussed program with developers, indicating where it is lacking and what it does well. Provided Randi with my final assessment of application as well as the first drafts and revisions that the students submitted.
    Committee's Key Accomplishments: See FAR Narrative.
  • TRANSFER ORIENTATION AND REGISTRATION [Faculty Advisor]
  • Lubin Awards Ceremony [Faculty Advisor]
    Desc: Presented Ad Team Award for 2014
  • Core Course Coordinator for BUS 150 [Other]
    Desc: Spring 2014 - Along with Randi Priluck, created a program for developing and testing BUS 150 students' critical thinking skills and to aid in bolstering their awareness of global business within the curriculum. By focusing on these skills in BUS 150, it is believed that students will be better prepared for later business courses in which they will have to demonstrate higher order thinking and a broad base of global knowledge.
    Committee's Key Accomplishments: See FAR Narrative.
  • Student Relations: Lubin Professional Experience [Committee Member]
    Desc: To develop the LPE for the New York Campus
    Committee's Key Accomplishments: 2/25/13 Met with Career Services administrators to gain agreement on their role. 4/30/13 Finalized Draft of Program for submission to Dean 7/1/13 Met with Dean for discussion on how to implement - and to keep in mind the Pace Path! October to December - Along with Alvin Hwang and Steven Mezzio, collaborated with Lynne Byrne to develop the Lubin Career Development Certificate Program introduced as a pilot program in December to 3 UNV 101 classes.
  • Annual Number of Advisees [Faculty Advisor]
    Desc: Officially advised about 60 undergraduate students; unofficially ... some number beyond my calculation.
  • Pace Open House, Lubin Special Programs Presenter [Other]
    Desc: Experiential Marketing and Advertising Programs presented to High School students and parents. Developed video for occasion and brought two students from Ad Team for Q&A.
  • Lubin Leaders Luncheon with Dean [Faculty Advisor]
    Desc: As Faculty Advisor to Ad Club, attended with Exec. Board of Ad Club
  • 5 FRESHMAN ORIENTATIONS [Other]
    Desc: 6/20 - 6/27 -7/11 - 7/18 and 8/29/13 Hosted tables at Freshman Orientation in June, July and August, table hopping to contact as many incoming freshmen as possible.
  • Academic Standards Committee [Committee Member]
    Desc: MET FOR PROBATION HEARINGS ON 1/10/13 AND 6/12/13
  • Student Relations & Standards Commitees: Golf Scholarship [Committee Member]
    Desc: ONLINE voting for Golf Scholarship Recipient
    Committee's Key Accomplishments: Suggested to Chair that future voting required discussion - not just an e-mail. Explained that technology was available to accomplish this easily. He placed my recommendations on Blackboard for comment.
  • Lubin Math Committee [Committee Member]
    Desc: Meeting of committee via conference call
  • PACE PREVIEW DAY - Manned Marketing Dept. Table [Other]
    Desc: 3/3/13 - Responded to students' and parents' questions and concerns.
  • Transfer Orientation and Registration [Faculty Advisor]
    Desc: 1/16/13 Helped Undergraduate Advisement register transfer students as well as advise them.
  • ANNUAL NUMBER OF ADVISEES [Faculty Advisor]
    Desc: Officially advised about 60 undergraduate student; unofficially ... some number beyond my calculation.
  • Lubin Leaders Luncheon with Dean [Faculty Advisor]
    Desc: As Faculty Advisor to Ad Club, attended with Exec. Board of Ad Club
  • PACE PREVIEW DAY - Manned Marketing Dept. Table [Other]
    Desc: 4/15/12 - Responded to students' and parents' questions and concerns.
  • PACE PREVIEW DAY WORKSHOP [Other]
    Desc: 3/4/12 Advertising: It's the Message That Matters. Gave workshop to about 25 admitted but not yet committed potential students.

UNIVERSITY SERVICE

  • Pace New York Advertising Club [Faculty Advisor]
    Desc: Along with Larry Chiagouris, advise the Ad Club leadership and also help provide internship information and advice on curricular matters to the students.
  • HOMECOMING DINNER [HOST AND ORGANIZER]
    Desc: Hosted over a dozen alumni that I had invited.
  • TRANSFER STUDENT ORIENTATION/REGISTRATION
    Desc: On 6/12, 7/14 and 8/8/25, I spent about 4 hours advising incoming transfer students and helping them register.
  • FRESHMEN ORIENTATION: Hosted Table of students at luncheon [Attendee, Orientation]
    Desc: Hosted tables at summer Freshmen Orientations on 6/18 and 6/25
    Committee's Key Accomplishments: Table hopped and spoke to as many Lubin freshmen as possible.
  • PACE PREVIEW DAY - EXPERIENTIAL WORKSHOP: Advertising: It's the Message that Matters [Guest Speaker]
    Desc: Conducted an experiential workshop for potential students admitted to Pace (20 attendees). Also, manned Marketing department table prior to workshop, fielding questions from students and parents
  • UNV 101 - FIRST-YEAR SEMINAR: INTRODUCTION TO UNIVERSITY COMMUNITY [Faculty Advisor]
  • PACE OPEN HOUSE - The Lubin Marketing Experience [Guest Speaker]
    Desc: Gave Majors/Minors rundown and Experiential Marketing and Advertising Programs presentation to HS students and parents.
    Committee's Key Accomplishments: Those who were there thought it went well – both the presentation and the Q&A with student leaders that I brought with me, and several potential students and their parents wanted to learn more about how to get into the program. But as I wrote last year when I did a similar program, “who knows which trees grow from which of the seeds that we spread?”
  • Internal Review Committee of SDACA [Committee Member]
    Desc: Committee formed by Dean of Students Russell-O'Grady to improve relationship between student leaders and SDACA administrators and to affect change in rules that appear to be either unreasonable or illogical.
    Committee's Key Accomplishments: Clearly, the main IMPACT I had with this committee was reminding them that there were still many matters to resolve especially since over the summer there were no other faculty members at the meetings except for myself. I think it can be said that there is a better working relationship between student leaders and the administrators at SDACA. When students do make a mistake in functional rules, they are treated better and workarounds are found to help them out. Still, many arcane rules and procedures still exist, many of which are a function of mandates made from other university administrative areas (such as Academic Scheduling for room assignments). How other improvements will be made is anyone's guess, but at least we now have continual communication and updates provided by SDACA to the advisors of student organizations so that they can check-in with their student leaders to see if what needs to get done is being taken care of.
  • FRESHMEN ORIENTATION: Hosted Table of students at luncheon [Attendee, Orientation]
    Desc: Hosted tables at summer Freshmen Orientations on 6/19, 6/26, 7/10 and 7/17
    Committee's Key Accomplishments: Table hopped and spoke to as many Lubin freshmen as possible.
  • TRANSFER STUDENT ORIENTATION/REGISTRATION
    Desc: Spent about 4 hours advising incoming transfer students and helping them register
  • ALUMNI REUNION for Marketing Dept. and Ad Team Alumni [Faculty Advisor]
    Desc: Organized and coordinated Marketing Department/Ad Team Alumni Reunion with Larry Chiagouris, including sending out dozens of personal invitations to alumni.
    Committee's Key Accomplishments: Well over 100 alumni turned out.
  • PACE PREVIEW DAY - EXPERIENTIAL WORKSHOP: Advertising: It's the Message that Matters [Guest Speaker]
    Desc: Conducted an experiential workshop for potential students admitted to Pace. Also, manned Marketing department table prior to workshop, fielding questions from students and parents
  • 2012-2013: UNV 101 - FIRST-YEAR SEMINAR: INTRODUCTION TO UNIVERSITY COMMUNITY [Faculty Advisor]
  • Hosted Table of students at luncheon [Attendee, Orientation]
  • Hosted Table of students at luncheon [Attendee, Orientation]
  • TRANSFER STUDENT ORIENTATION/REGISTRATION
    Desc: Spent about 4 hours advising incoming transfer students and helping them register
  • Lubin Awards Ceremony [Attendee, Award Ceremony]
    Desc: Presenter of Ad Team Award in May 2011 and May 2012
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