Our Faculty

Dennis Sandler


Lubin School of Business


  • @New York City
    One Pace Plaza


PhD , New York University , New York, NY , 1987

MBA , New York University , New York, NY , 1974

BA , New York University , New York, NY , 1970

Awards and Honors

  • American Marketing Association, April 12, 2014 - Lifetime Achievement Award
  • American Marketing Association - Sports Marketing Special Interest Group, 2009
  • Pace University, 2004
  • Pace University, December 1998 - Pace University Award for Distinguished Service
  • Pace SDACA, May 1997 - Fulvi Student Life Faculty Advisor of the Year Award


Markovitz, H., Long, M., Sandler, D. & Fain, D. Transferable Skills Between Sales and Direct/Interactive Marketing: A Teaching Perspective. International Journal of Integrated Marketing Communications.

Sandler, D., Markovitz, H., Long, M. & Fain, D. (2014, October (4th Quarter/Autumn)). The Intersection of Professional Selling and Direct/Interactive Marketing: Developing Transferable Skill Sets for Students.

Sandler, D. & Meuser, C. (2014, October (4th Quarter/Autumn)). Effects of In-Game Entertainment on Team Identification.

McKelvey, S., Sandler, D. & Snyder, K. (2012, March). Sport Participant Perceptions of and Attitude Toward Ambush Marketing: An Exploratory Study of ING New York Marathon Runners. Sport Marketing Quarterly. Vol 21 (Issue 1) , pages 7-18.

McKelvey, S. & Sandler, D. Ambush Marketing: Does Involvement in the ING New York City Marathon Effect Attitude?.

Bjerke, R., Gopalakrishna, P. & Sandler, D. Toward A Conceptual Framework to Identify Promotional Themes: An Empirical Examination Using Three Scandinavian Countries.


Markovitz, H., Sandler, D., Long, M. & Fain, D. (2014, October). DMEF – Marketing Edge Educator's Summit. The Intersection of Professional Selling and Direct/Interactive Marketing: Developing Trasferable Skill Sets for Students. DMEF – Marketing Edge , San Diego, CA

Sandler, D. & Meuser, C. (2014, October). Sport Marketing Association Annual Conference. Effects of In-Game Enrtertainment on Team Identification. Sport Marketing Association, Philadelphia, PA

Markovitz, H., Sandler, D., Long, M., Hasan, S. & , . (2013, October 15). Marketing Edge/DMEF Educators' conference Research summit. How Our Students Used The Science of Mind Genomics to win first place gold in the 2013 collegiate Echo Challenge. Marketing Edge/Direct marketing Education Foundation, Chicago, Illinois

Long, M., Sandler, D. & Gopalakrishna, P. (2013, April 30). First Annual Pace Research Day. The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism. Pace University, Pace Univeristy, NYC

Sandler, D. (2012, October). Direct Marketing Research Summit. Building Bridges via Real-World Applications. Direct Marketing Educational Foundation, Las Vegas, NV


  • Academy of Marketing (UK)
  • Academy of Marketing Science
  • American Academy of Advertising
  • American Marketing Association
  • Marketing EDGE (formerly Direct Marketing Educational Foundation) , January 2015
    Dedicated to advancing direct marketing education.


  • LFC Undergraduate Student Relations Committee [Committee Member]
    Desc: improve relations with students, especially with respect to SDACA
    Committee's Key Accomplishments: selection of graduation awards
  • LFC Graduate Student Relations [Committee Chair]
    Desc: Call meetings, coordinate with Graduate Student Advisement Office
    Committee's Key Accomplishments: open channel for graduate student communication, meet with graduate student leaders, communicate to faculty graduate student concerns


  • [Faculty Advisor]
    Desc: UNV101 instructor and advisor
  • Search Committee for Assistant Vice President for Undergraduate Education [Committee Member]
    Desc: participated in selection process for AVP for Undergraduate Education, including interviews of candidates
  • [Student Recruiter]
    Desc: conversion phone calls to accepted students
  • Freshmen Orientation Luncheon June 21, 2012 [Service to Students (Placement/Coop/Admissions)]


  • Bensonhurst Council of Jewish Organizations (COJO) [Board Member]
  • Bensonhurst Council of Jewish Organizations (COJO) [Board Member]
    Desc: Vice-President and Board Member
  • Bensonhurst Council of Jewish Organizations (COJO) [Board Member]
    Desc: Vice-President and Board Member
  • Bensonhurst Council of Jewish Organizations (COJO) [Board Member]
    Desc: Board Member (Vice-President)
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