Our Faculty

Harvey Markovitz

Clinical Associate Professor
Director

Lubin School of Business

Marketing

Location
  • @New York City
    One Pace Plaza 4th Floor
  • @Westchester
    Goldstein Academic Center 2nd floor
Training students to increase client/company profitably one day at a time with strategic marketing.

Biography


More than 150 of my graduate and undergraduate students since 2002, have won competitive international awards for excellence in Interactive Integrated Direct Marketing Strategy Planning. In 2012, I was awarded the Silver Apple by the Direct Marketing Club of New York for 25 years of leadership in teaching and service to the direct marketing industry. In 2005 I won the Marketers Gateway Award for Outstanding Service to Direct and Interactive Marketing Education presented. Since 2002, I have been an annual winner of the DMEF-Marketing Edge Collegiate ECHO leadership award. I earned a Master of Science Degree (with distinction) in Direct and Interactive Marketing from New York University in 1999. I held executive positions since 1968 with JCPenney, CBS Inc., Broadcast Marketing and HBM Associates. I am a specialist in profit improvement, marketing and media planning, financial and administrative processes as well as sales and management training. I have been a full time Lubin faculty member since 2007.

Education


, New School University/ Graduate Faculty Political and Social Studies , New York, NY USA
Completed course work in Philosophy 1965-68 no degree.

MS , NYU, With Distinction , NY, NY , 1999
Direct & Interactive Marketing

BA , Duquesne University , Pittsburgh, PA , 1965
Political Science

Awards and Honors

  • Hudson Valley Direct Marketing Association, December 7, 2013 - Excellent Teaching Recognition
  • Marketing Edge/Direct Marketing Education Foundation, August 1, 2013 - Echo Leadership Award
  • Direct Marketing Club of New York (www.dmcny.org), January 24, 2013 - Silver Apple Award
  • Direct Marketing Club of New York (www.dmcny.org), January 24, 2013 - Silver Apple Award
  • Al DiGuido Foundation, December 31, 2012
  • Boardroom Foudation (Brian Kurtz, Mary Edelman), December 31, 2012
  • Leon Henry Foundation, December 31, 2012
  • Direct Marketing Club of NY, 2011
  • Hudson Valley Direct Marketing Association, 2011
  • Direct Marketing Club of NY, 2010
  • Direct Marketing Club of NY, 2010
  • Direct Marketing Education Foundation, 2010
  • Direct Marketing Education Foundation, 2010
  • Direct Marketing Education Foundation Robert Clark Outstanding Educator Award nominee, 2010
  • DMEF Collegiate ECHO competition professor's award, 2010
  • Hudson Valley Direct Marketing Association, 2010
  • Various Donors: Direct Access Inc, DMCNY, HVDMA, DMIX, PMM Inc,, 2010
  • Direct Access Inc, 2009
  • Direct Access Inc, 2009
  • Direct Access Inc, 2009
  • DIrect Marketing Club of New York (DMCNY), 2009
  • Direct Marketing Education Foundation Robert Clark Outstanding Educator Award nominee, 2009
  • Boardroom Inc, 2008
  • DMEF ROBERT CLARK OUTSTANDING EDUCATOR AWARD nominee, 2008
  • Milton Pearce Family, 2008
  • Pace Philantropy for Interactive & Direct Marketing Program, 2008
  • Direct Marketing Associaton, 2007
  • Direct Marketing Associaton, 2006
  • Direct Marketers Gateway, Inc, 2005
  • Direct Marketing Associaton, 2005
  • Direct Marketing Associaton, 2004
  • Direct Marketing Associaton, 2003

LICENSURES & CERTIFICATES

  • Microsoft Corp, - Accredited Professional Bing Ads
    Search Engine Marketing
  • Direct Marketing club of NY, - Direct Marketing Professional
    25 year + Silver Award Certification
  • The Consultant's Bureau, - Professional Management Consultant (PMC)
    Certified for providing management, marketing and financial planning consulting to small /family owned businesses
  • CBS School of Management, - Executive Management Skil`s
    Management Skills
  • The Forum Corp, - Professional Selling and Sales Management Skills
    Managerial Selling Skills
  • Kepnoe Trigoe Corp/CBQ School of Management, - Problem solving Management Siills
    Management Sjills
  • Xerox Corp, - Professional Selling Skills
    Basic Selling skills

Publications


Markovitz, H., Long, M., Sandler, D. & Fain, D. Transferable Skills Between Sales and Direct/Interactive Marketing: A Teaching Perspective. International Journal of Integrated Marketing Communications.

Sandler, D., Markovitz, H., Long, M. & Fain, D. (2014, October (4th Quarter/Autumn)). The Intersection of Professional Selling and Direct/Interactive Marketing: Developing Transferable Skill Sets for Students.

PRESENTATIONS


Markovitz, H., Sandler, D., Long, M. & Fain, D. (2014, October). DMEF – Marketing Edge Educator's Summit. The Intersection of Professional Selling and Direct/Interactive Marketing: Developing Trasferable Skill Sets for Students. DMEF – Marketing Edge , San Diego, CA

Markovitz, H., Sandler, D., Long, M., Hasan, S. & , . (2013, October 15). Marketing Edge/DMEF Educators' conference Research summit. How Our Students Used The Science of Mind Genomics to win first place gold in the 2013 collegiate Echo Challenge. Marketing Edge/Direct marketing Education Foundation, Chicago, Illinois

Markovitz, H. (2012, October). DMEF Educators Conference. Real Time Efforts in the Classroom. Direct Marketing Education Foundaton (www.directworks.org), LasVegas, NV

RESEARCH INTEREST ---


Direct marketing and professional selling

Intellectual Property


  • Copyright: 101+ Steps fo Rapid and sustained Profit change

PROFESSIONAL MEMBERSHIPS

  • Professors Academy , September 1 , 2007
    Organization for Professors teaching Direct and Interactive Marketing Sponsored by the Marketing Edge (Direct Marketing Educational Foundation)
  • Hudson Valley Direct Marketing Association [Member] 2007
    Providing Educational and Networking services to Direct Marketing Industry
  • The Direct Marketing Association (The DMA) 2006
  • Direct Marketing Idea Exchange Club [member] 2005
    CEO roundtable on Direct Marketing Issues
  • Direct Marketing Club of New York [Vice President] 2001
    Providing Educational and Networking services to Direct Marketing Industry
  • Direct Marketing Education Foundation's Professors Academy [member] 2000
    Providing Students with knowledge of Interactive Direct Marketing Practices and resource for faculty on pedagogy for IDM
  • national minority business council [member] 2000
    providing services to minority and women owned businesses
  • various networking groups [member] 1981
    networking with entrepreneurs and small business owners

UNIVERSITY SERVICE

  • Ad Hoc committee to increase retention at the University [Committee Member]
    Desc: Helping the Assistant Vice President for Undergraduate Education develop strategy to increase the University's student retention rate Undergraduate Education
    Committee's Key Accomplishments: The adhoc committee is still working to define the strategy and to present to the Provost

PUBLIC SERVICE

  • Promoting Lubin's Direct & Interactive Marketing Program [Other Community Service Activities]
    Desc: Member of the Hudson Valley Direct Marketing Association. Created an opportunity for Lubin Business School to showcase its student achievements. Raised student scholarship opportunity for Pace undergraduates/graduate students studying Direct & Interactive Marketing. On the www.hvdma.org website, Pace, in December 2007, is recognized as exclusive educational partner of the Direct Marketing Association of Hudson Valley. Students and professors are indicated as being available for marketing consultation to members. Alumni are encouraged to return to Pace for continuing education with a promotional offer agreed to by the PU registrar.
    Committee's Key Accomplishments: students get scholarships from the club annually, as well as internships and jobs
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