Our Faculty

James Gould

Professor

Lubin School of Business

Marketing

Location
  • @Westchester
    1 Martine Ave

Education


, University of Wisconsin
Certified Advertising Specialist

PhD , Cornell University , Ithaca, NY , 1969
Marketing

MS , Cornell University , Ithaca, NY , 1967
Marketing

BS , University of Rhode Island , Kingston, RI , 1964
Marketing

LICENSURES & CERTIFICATES

  • - CAS

Publications


Gould, J. Enhancing the Effectiveness of Power-Point Presentations. .

Gould, J. & Friedman, M. Dvertising of Prescription Drug Marketing. Journal of Consumer Marketing.

Gould, J. & Friedman, M. Dvertising of Prescription Drug Marketing. Journal of Consumer Marketing.

Gould, J. & Webster, T. Pricing in Open Markets (working title). Journal Of Marketing.

Gould, J. The Influence of Incremental Cost (related to a purchase) on the Consumer Buying Decision (to purchase the additional related item). Journal Of Marketing.

Friedman, M. & Gould, J. ) Pharmacists attitudes towards DTCA of Prescription Drugs. Journal of Parma Marketing.

Lopez, R. & Gould, J. Barranger Wines.

Eisner, A. & Gould, J. JAMBA JUICE COMPANY.

Gertner, D., Gould, J., Gereretn, R. & Guthery, D. NEURAL NETWORKS: AN EFFECTIVE ALTERNATIVE APPROACH TO THE INVESTIGATION OF THE DETERMINANTS OF EXPORT PERFORMANCE. .

Gould, J. Real Estate Tax Equity of Single Family and Multiple Dwelling Units,. Journal Of Real Estate Finance And Economics.

Friedman, M. & Gould, j. ) Medical Doctors attitudes towards DTCA of Prescription Drugs. Journal Of Marketing.

Friedman, M. & gould, j. Medical Doctors Attitudes Towards DTC Advertising of Prescription Drugs. Journal Of Marketing.

Gould, J. MonthlyPrice Forecasts for Corn, Soybeans, Soybean Meal, Soybean Oil and Wheat.. .

Gertner, D., Gould, j., Guthery, D. & Gertner, R. Neural Networks: An Alternative Paradigm to Investigate the. .

Gould, J. Marketing Expenditure Allocation in the Pharmaceutical Industry: A Theoretical Allocation Model,. Journal of Applied Business Research.

Gould, J. Real Estate Tax Equity between Multiple Dwelling Units and Single Family Homes. Paper nearly complete. Will locate appropriate journals and send out.. Journal of Business.

Gould, J. RFID Technology Issues.. .

Gould, J. The Credit Union Industry in the 21st Century,. Journal of Business & Economics Research.

Gould, J. Adaptation of RFID Technology by the Retail Trade. Journal Of Retailing.

xxxxxxxxxx, x. NY and Westchester Lubin Student Satisfaction 2004. This project was conducted under my direction. The objectives were to compare the previous student. .

Gould, J. Credit Union Industry Consolidation in the 1990's. .

Gould, J. 2Measuring the Financial and Media performance of Integrated Media Communication Programs.

Gould, J. & Lopez, R. H. Managing Credit Union Capital: A Strategic Planning Tool For the New Millennium.

Gould, J., Cangemi, R., Gilinsky, A. & Lopez, R. Beringer Wine Estate Holdings 1997. .

Gould, J. & Lopez, R. H. Managing Credit Union Capital - a Strategic Planning Tool for the New Millennium. .

Gould, J. & Lopez, Y. Preferences for Promotion Programs: A Study of Mexican Business Firms.

Gould, J. Money Versus Promotional Items: Which Do Recipients Prefer And Which Are More Effective. .

Gould, J. Evaluating The Impact Of Integrated Marketing Programs.

Gould, J. & Densk, G. Product Attributes Children Deem Important For Ready To Eat Breakfast Cereals. .

Gould, J. Organizing The Advertising/Promotion Department for Integrated Media Communications.

Gould, J. Evaluating The Impact Of Promotion Dollars.

Gould, J. Evaluating The Impact Of Sales Promotions. .

Gould, J. Evaluating The Media Impact Of Direct Mail. .

Gould, J. Evaluating The Media Impact of Promotion Programs. .

Gould, J. Getting The Most From Your Promotion Dollar. .

Gould, J. Measuring The Financial And Media Impact Of Promotion Programs. .

Gould, J. Measuring The Media Impact Of Specialty Advertising Items and Specialty Advertising Promotion Programs. .

Gould, J. Japanese Promotion Methods, Academy of Marketing Science.

Gould, J. Measuring The Media Impact of Coupon Promotion Programs.

Gould, J. Measuring The Media Impact of Direct Response Promotion Programs.

Gould, J. An Insight To The Japanese Specialty Advertising Industry. .

Gould, J. Convincing Others That Specialty Advertising Is A Cost Efficient And Effective Promotion Media. .

Gould, J. Evaluating And Tracking The Performance Of Marketing And Sales Promotion Programs.

Gould, J. Media of The Twenty First Century. .

Gould, J. The Promotion Impact Of Individual Specialty Advertising Items. .

Gould, J. & Lopez, R. H. Academic Credit Unions Serving Higher Education Institutions. .

Gould, J. SA Distributors: Think Frequency, Impressions and Gross Rating Points. .

Gould, J. The Image Of The Specialty Advertising Industry. .

Gould, J. The Interpretation Of Price, Volume and Open Interest, Technical Analysis of Stocks and Commodities. .

Gould, J. The PV EV Method For Trading Stocks And Commodities, CompuTrac. .

Gould, J. Consumer Preferences for Selected Promotion Methods. .

Gould, J. Performance Evaluation Measures For Promotion Programs Published. .

Gould, J. Performance Evaluation Measures For Specialty Advertising. .

Gould, J. Telemarketing: A Cost Effective Promotion Tool. .

Gould, J. Television Viewers' Attitudes and Recall of 15 Versus 30 Second Commercials. .

Gould, J. Point of Purchase Promotional Items. .

Gould, J. Specialty Advertising and Selected Promotional Methods to Generate New Sales Leads. .

Gould, J. Specialty Advertising: What's In A Name. .

Gould, J. Sweepstakes: The Consumer Viewpoint.. .

Gould, J. Advertising Agencies And Academe.

Gould, J. Advertising Specialty Buyers' Perceptions of Recipients' Preferences. .

Gould, J. Recipient Preferences for Money versus Promotional Items. .

Gould, J. Recipients' Preferences for Selected Advertising Specialty Items. .

Gould, J. Specialty Advertising Buyers Perceptions of Recipient Preferences. .

Gould, J. Why I Did Not Buy Any Promotional Items Today. .

Gould, J. Cost Effectiveness of Specialty Advertising as a promotional Tool. .

Gould, J. Wearables As A Promotional Tool. .

Gould, J. Specialty Advertising The Dynamic Media. .

PRESENTATIONS


Gould, J. (2015, March 26). Association of Marketing Theory and Practice. Managing the Brand Life Cycle. Association of Marketing Theory and Practice, Savannah, Georgia

PROFESSIONAL MEMBERSHIPS

  • American Academy of Advertising, Advisory Board
  • Cornell University Alumni Association of Westchester NY, Board of Directors
  • Executive Board RI Council Cornell Club
  • Incentive and Premium Industry, Advisory Board
  • President RI Chapter AMA
  • Promotion Marketing Association of America, Academic Affairs Committee
  • RI Chapter Boy Scouts of America
  • Sales Executive Club of Greater New York

COLLEGE SERVICE

  • Admissions - Graduate, [Committee Chair]
    Desc: Review files and call committee meetings as needed This is a year round job reviewing applicant files and making recommendations. Work with Dan Baugher
    Committee's Key Accomplishments: New policy for GMAT wavers for MS programs, TOEFL scores University admission policies
  • LFC - Student Relations - Graduate [Committee Member]
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