Lubin School of Business
Goldstein Academic Center 212 GAC
- @New York City
One Pace Plaza W-462
New York City
PhD , New York University , New York, New York , 1988
MPhil , New York University , New York, New York , 1986
MBA , University of Connecticut , Stamford, CT , 1978
MA , Columbia University , New York, New York , 1974
BA , State University of New York at Buffalo , Buffalo, New York , 1972
Awards and Honors
- Direct Marketing Educational Foundation, 2007
Fleischmann, D., Berger, K. A. & Winsted, K.
Journal of Case Studies.
, pages 104-115.
Berger, K. A. & Blake, L. J. Starbucks Enters India: The Indomitable Competitor or Underdog. Journal of Case Studies.
Berger, K. A. & Fleischmann, D. (2014, October (4th Quarter/Autumn)). Gold Peak Tea: Social Media Promotion Gone Wrong. Journal of Critical Incidents. Vol 7 (Issue FALL 2014) , pages pp. 163-165; TN 9 pages.
Blake, L. J. & Berger, K. A. (2013, January (1st Quarter/Winter)). Amazon Kindle Claims an Important Position. Annual Advances in Cases.
Blake, L. J. & Berger, K. A. Amazon Kindle Fire Wraps Up the Holiday Tablet Market. Annual Advances in Cases.
Berger, K. A., E., S. W., G., T. J., A., C. R. & , . (2012, January (1st Quarter/Winter)). Critical Incidents: Demand for Short Cases Creates a New Genre. Business Case Journal. Vol 19 (Issue 1) , pages pp. 6-20.
Kirk, C. P. & Berger, K. A. A Tale of Two Markets: New York City Subway Line. Business Case Journal.
Kirk, C. & Berger, K. A. Tropicana: Social Media Teaches Marketers a Lesson.
Berger, K. A., Stratton, W. E., Thomas, J. G. & Cook, R. A. Critical Incidents: A Demand for Short Cases Gives Way to a New Genre. Journal of College Teaching & Learning.
Berger, K. A. Menu Foods: A Deadly Communications Dilemma. .
Berger, K. A. & Kirk, C. New York City Subway Line and the Metropolitan Transit Authority.
Berger, K. A. Olive Garden and the Playboy Bunny.
Berger, K. A. Critical Incidents: A Unique Genre of Case Research.
Berger, K. A. & Topol, M. T. Breaking Customer Relationships.
Berger, K. A. Integrating Marketing Skills into the Curriculum. Journal Of Marketing Education.
Berger, K. A. Teaching Culture through Cross-Cultural Experiences. MBAA International.
Gertner, R. K., Berger, K. A. & Gertner, D. Maximizing the Marketing and Branding Opportunities on the Web. Journal of Travel and Tourism Marketing.
Gertner, R. K., Berger, K. A. & Gertner, D. Alden Border Patrol. Business Case Journal.
Gertner, R. K. & Berger, K. A. Changes in American Advertising Appeals - Before and After 9/11. Cross Cultural Management.
Berger, K. A. Country-Dot-Com: An Assessment of Online Place Marketing and Branding Strategies. .
Malinowski, C. I. & Berger, K. A. ClearCom Wireless. Business Case Journal.
Berger, K. A. & Topol, M. T. Verizon Wireless. Business Case Journal.
Berger, K. A., Bryant, H. & McGuire, N. (2015, October). Annual Conference of the Atlantic Center for Learning Communities. Learning into the Future: Innovations in Technology, Pedagogy and Collaboration in a Business School LC. Wagner College - ACLC, West Hartford, CT
Berger, K. A. & Fleischmann, D. (2015, April). YWCA White Plains and Central Westchester Board of Directors. Results of Study of Fitness Center at the North St. Location. YWCA, White Plains, NY
914 INC [Magazine],
What Every Company Needs to Know about Marketing by Dave Donelson - gave interview and was quoted.
Academy of Marketing Science
Advertising Club of Westchester
American Association of Teachers of French
American Marketing Association
Phi Beta Kappa
Society for Case Research
[Immediate Past President and Chair of Nominating Committee]
The Society for Case Research (SCR), founded in 1978, facilitates the exchange of ideas leading to the improvement of case research, writing, and teaching; assists in the publication of written cases or case research and other scholarly work; and provides recognition for excellence in case research, writing and teaching.
Figueroa Scholarship Committee [Committee Member]
Desc: Review scholarship applications -- read up to 150 student essays per year; evaluate financial aid information. Meet with committee and discuss each application as needed.
Project PLV (LPE@PLV) [Committee Chair]
Desc: Developed new Lubin Professional Experience Program to enhance Lubin Pleasantville offerings and improve student readiness for careers in the professional workforce.
Committee's Key Accomplishments: Ongoing effort to refine strategy and tactics. Includes implementation plan and marketing plan. Includes Faculty Supervision of Internships, LPE Paperless to help keep track of applications and student/faculty output.
Lubin Awards Ceremonies NY & PLV [Other]
Desc: Presenter and planner of the event in NYC and PLV, event occurs once in May on each campus.
Pre-Law Advising Committee
Desc: To help bring various parties in university who advise students for Law School together to decide how to improve communication and disseminate information.
Honors College Dean Search Committee
Desc: Replaced Dean Braun on this committee when candidates came to campus.
the Pleasantville Project
Transfer Credit Evaluation
Desc: I worked with the committee to make sure that Lubin's procedure for processing TCE's (transfer credit evaluations) was known by all parties needed from Admissions and OSA. I worked with Chairs to make sure that TCE's were being processed on a timely basis.
Committee's Key Accomplishments: This is a work in progress -- we rely heavily on dept. chairs/program chairs/faculty who are assigned or choose to handle the TCEs. It is essential that this is done within a day or two after receipt of the electronic paperwork. I believe that this committee has moved things forward but we are not where we need to be yet.
University Learning Community Committee
Committee's Key Accomplishments: NYC and PLV
S.E.A.T. - Student Experience Action Team
Desc: Participated in Sub-Committee on Retention.
PLV Academic Identity Committee
UNV 101 Reframing Committee